When you're time poor you make poor choices. If you had time to read all the small print on that 'healthy' snack you probably wouldn't feel too good about it. At Chief, we deeply care about what we put in and what you get out of it. We're totally uncompromising on health, sustainability and keeping the crap out.
No artificial thickeners, fillers, emulsifiers, preservatives, sweeteners or sugar alcohols. We've ditched the dates and too much dried fruit to keep carbs and sugar at healthy levels. We support Thankful For Farmers, helping farmers transition to Regenerative Agriculture and fight climate change. Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us.
No artificial thickeners, fillers, emulsifiers, preservatives, sweeteners or sugar alcohols. We've ditched the dates and too much dried fruit to keep carbs and sugar at healthy levels. We support Thankful For Farmers, helping farmers transition to Regenerative Agriculture and fight climate change. Every day, more and more studies confirm that processed food and in particular, processed carbohydrates, are just not good for us.
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About Us
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The big food companies continue to dial up the perceived goodness on their snacks but all they're doing is health washing the market with dubious claims. Creating genuinely healthy and tasty snacks takes time and money, and shareholders don't like that.
When we set out to make truly delicious health food with no artificial thickeners and fillers, no artificial sweeteners or sugar alcohols, and without using loads of dried fruit, people said 'no chance'.After years of frustrating trials, the 'a-ha' moment came when we re-invented an ancient curing process.
When we set out to make truly delicious health food with no artificial thickeners and fillers, no artificial sweeteners or sugar alcohols, and without using loads of dried fruit, people said 'no chance'.After years of frustrating trials, the 'a-ha' moment came when we re-invented an ancient curing process.
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If you're interested in stocking Chief Bar for resale or if you're a business wanting to buy in bulk for your staff, simply create a wholesale account on our wholesale platform. The minimum order is 2 boxes and shipping is free within Australia for orders of 4 boxes or more. Note that a minimum order of $250 + GST applies if paying via invoice.
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We'd love your help to get the word out about our products! To join our affiliate program, simply register for an affiliate account. You'll be able to give your friends a discount off their first order and you'll be rewarded based on what they spend. If you have any questions, please contact us or give us a call on 02 8004 6848.
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We did our research and found numerous studies proving that cold water is one of the best health hacks that can be incorporated into your daily life with a minimum effort and no cost! You don't have to look back to the Palaeolithic era to understand how much a modern lifestyle is at odds with what we need to be fit and healthy.
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We use collagen as a protein source because we love its clinically proven benefits for anti-ageing and recovery, and we like its environmental credentials too. But what really sets these bars apart is what's not in them. We started Chief because we were sick of only being able to find 'healthy' snack bars full of artificial thickeners, fillers, emulsifiers, sweeteners and sugar alcohols.
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