Business Details
12 Years
experience
Your Data-Driven Digital Marketing Partner
Yoghurt Digital is a Sydney-based digital marketing agency established in 2014, specialising in data-driven strategies across SEO, conversion rate optimisation (CRO), user experience (UX) design, and performance-driven digital marketing. Our team of specialists combines deep expertise with a methodical approach to deliver measurable results for eCommerce, finance, education, and lifestyle brands. We prioritise transparency, aligning strategies with commercial goals through rigorous data analysis rather than intuition. With a proven track record of helping 150+ businesses achieve growth, we focus on technical excellence, actionable insights, and strategic thinking.Our clients benefit from direct collaboration with channel specialists, avoiding traditional account management layers. We work with global clients while maintaining strong local market knowledge in Sydney and Australia. Our hybrid team structure supports both local and international campaigns, ensuring flexibility and scalability. We are certified Google Premier Partners and official partners with Meta, leveraging cutting-edge tools and industry relationships to drive results. Our commitment to continuous improvement and client-centric service has earned recognition from industry peers and long-term partnerships with leading brands.
Services
SEO
CRO
UX Design
PPC
eCommerce Marketing
Details
- Year established: 2014
Highlights and features
- We have over 10 years of combined experience in digital marketing across SEO, CRO, and UX
- Our team consists of certified Google and Meta partners with industry-recognised expertise
- We guarantee transparent reporting aligned with commercial KPIs like revenue and ROAS
- We work directly with specialists rather than account managers for faster results
- Our proven track record includes 543% revenue growth for Frank Body and 495% for Ted's Cameras
Associations and certifications
- Google Certified Premier Partner
- Meta Partner
What people say
Proven ROI improvements
Exceptional technical expertise
Transparent communication
Proactive problem-solving
Measurable results
Services
SEO
Our technical SEO services identify and resolve website issues affecting search visibility. We conduct comprehensive audits covering site speed, mobile-friendliness, and structured data implementation. Our content strategy focuses on creating high-value assets that attract natural backlinks while maintaining strict on-page optimisation standards. With expertise in local SEO and international targeting, we help businesses capture market-specific opportunities. Our link-building approach prioritises quality over quantity through strategic partnerships with authoritative domains.
CRO
We use advanced analytics tools to map user journeys and identify conversion barriers. Our A/B testing framework validates design changes before full implementation. Through heatmap analysis and session recordings, we uncover friction points in checkout processes and form interactions. Our UX research combines quantitative data with qualitative user feedback to create optimised customer experiences. We specialise in eCommerce platforms like Shopify and BigCommerce, implementing proven conversion tactics that deliver measurable revenue growth.
UX Design
Our UX design process begins with user research to understand audience needs and behaviours. We create wireframes and prototypes that balance aesthetic appeal with functional effectiveness. Accessibility standards guide our design choices to ensure inclusive digital experiences. We conduct usability testing with real users to validate design decisions before launch. Our team specialises in creating mobile-first interfaces that maintain consistency across devices while improving engagement metrics.
PPC
We manage Google Ads campaigns across search, display, and shopping networks with certified Premier Partner expertise. Our Performance Max strategies leverage machine learning for optimal ad placement. We create targeted remarketing campaigns that re-engage website visitors through multiple channels. Our social media advertising covers Facebook, LinkedIn, and Instagram platforms with custom audience segmentation. We focus on ROI-driven bidding strategies that align with client business objectives.
eCommerce Marketing
Our platform-agnostic approach supports Shopify, BigCommerce, WooCommerce, and custom solutions. We implement technical audits covering 750+ eCommerce best practices to identify improvement opportunities. Our migration specialists ensure seamless transitions between platforms without losing SEO equity. We integrate analytics tools to track customer journeys from first click to purchase. Our team optimises product listings and category pages for both search engines and conversion performance.
People
Matthew Forzan
Founder & Managing Director
Matthew leads Yoghurt Digital's strategic direction with over 15 years of digital marketing experience. He specialises in aligning data-driven strategies with business objectives while maintaining client relationships. His leadership focuses on technical excellence and industry innovation.
Amy Cheng
Head of UX & CRO
Amy oversees user experience and conversion rate optimisation initiatives. With expertise in A/B testing and user research, she drives data-informed design decisions that improve client revenue. Her background includes leading UX projects for major Australian brands.
Maryanne Vongpradith
Head of Paid Media
Maryanne manages paid advertising strategies across Google Ads and social platforms. As a certified Google expert, she specialises in Performance Max campaigns and ROI-focused bidding strategies for clients in competitive industries.
Questions
What digital marketing services do you specialise in?
We specialise in SEO, CRO, UX design, PPC advertising, and eCommerce marketing. Our data-driven approach ensures measurable results across all digital channels.
How do you measure success for client campaigns?
We track commercial KPIs like revenue growth, conversion rate improvements, and return on ad spend (ROAS) rather than vanity metrics.
Do you work with international clients?
Yes, we collaborate with businesses across North America, Europe, and Asia-Pacific while maintaining Sydney-based operations.
What makes your agency different from competitors?
We combine Google Premier Partner expertise with direct access to specialists, avoiding traditional account management layers for faster decision-making.
How long does it take to see results from your services?
While initial improvements appear within weeks, we recommend 6 months for meaningful, sustainable growth through our data-driven strategies.
Reviews (1)
Patricia Mota Almeida Goncalves
May 29, 2020
Report
We have been working with Yoghurt for the last 8 months and the work they have done on both our brands has been great! They are always proactive and bring good ideas and content for our websites. Their work process is amazing and they are always available for any question and queries we have. We would highly recommend Yoghurt Digital.
