Business Details
15 Years
experience
Expert Digital Marketing Services in Sydney
Founded in 2011, Reef Digital Agency is an independent Sydney-based digital marketing agency dedicated to helping businesses and nonprofits achieve measurable growth through performance-driven strategies. Our approach is rooted in the concept of a digital ecosystem, where interconnected channels like SEO, PPC, and data analytics work harmoniously to amplify results. With a team of senior specialists averaging over a decade of experience, we combine technical expertise with creative innovation to deliver tailored solutions.Recognized as Australia's first Google Ad Grants Certified Professional agency, we have earned multiple industry awards for our work in SEO, SEM, and nonprofit marketing. Our client-centric philosophy ensures full transparency, with clients retaining ownership of all accounts and data. By prioritizing continuous learning and adaptability, we empower organizations to stay ahead in the fast-evolving digital landscape while maintaining a strong focus on ROI and mission-driven outcomes.
Services
Digital Strategy
SEO Services
PPC Management
Google Ad Grants
Conversion Rate Optimisation
Website Performance
Data & Technology
Retargeting Campaigns
Email Marketing
Creative Development
Details
- Year established: 2011
Highlights and features
- We offer over a decade of experience in digital marketing with a senior team averaging 10+ years in the field
- Our transparent approach ensures clients retain full ownership of accounts, data, and creative assets
- We implement a proven process-driven methodology for continuous campaign optimization
- Our specialists focus exclusively on digital marketing, maintaining deep expertise across all major platforms
- We provide regular knowledge sharing sessions to keep clients informed about emerging digital trends
Associations and certifications
- Google Ad Grants Certified Professional
- Google Partners
- Microsoft Ads
Services
SEO Services
Our SEO services focus on improving organic search visibility through technical audits, content strategy, and quality link building. We develop customized approaches to enhance website authority and user experience while aligning with Google's quality guidelines. By targeting relevant keywords and optimizing on-page elements, we help businesses achieve sustainable rankings that drive qualified traffic and conversions without ongoing ad spend.
PPC Management
We manage comprehensive PPC campaigns across Google Ads, Microsoft Advertising, and social platforms. Our approach combines strategic planning with continuous optimization to maximize ROI. Through audience targeting, ad testing, and conversion tracking, we ensure efficient budget allocation while maintaining full transparency of all campaign elements and performance metrics.
Google Ad Grants
As Australia's first Google Ad Grants Certified Professional agency, we help nonprofits maximize their $10,000 monthly grant. Our specialists ensure compliance while optimizing campaigns to drive mission-critical actions. We balance grant usage with paid strategies and provide ongoing management to maintain performance within Google's specific requirements for nonprofit organizations.
Conversion Rate Optimisation
Our CRO services analyze user behavior to identify and fix conversion barriers across websites. Using data-driven insights and A/B testing, we optimize landing pages and user journeys to improve conversion rates. This scientific approach enhances ROI by making better use of existing traffic through improved user experience and targeted call-to-action implementation.
Digital Strategy
We develop comprehensive digital strategies aligned with business objectives through collaborative workshops. Our approach covers audience analysis, competitor research, and channel selection to create actionable roadmaps. The strategies include measurable KPIs, implementation timelines, and resource planning to ensure successful execution across all digital marketing initiatives.
People
Hadrien Brassens
Director
With over 15 years in digital marketing, Hadrien leads strategic direction at Reef Digital. He specializes in aligning business objectives with data-driven marketing solutions and has extensive experience managing large-scale campaigns across multiple industries while maintaining a strong focus on measurable ROI.
Chris Redshaw
Director
Chris brings a decade of digital marketing expertise to Reef Digital, focusing on campaign optimization and client success. He has developed and executed strategies for numerous high-profile clients, emphasizing transparency and performance-driven results while maintaining compliance with platform requirements.
Scott Pittman
General Manager
Scott oversees operations at Reef Digital with 12 years of experience in digital marketing management. He ensures seamless delivery of client services while maintaining quality standards across all campaigns and working closely with technical and creative teams to optimize service delivery.
Piotr Olesson
SEO Consultant
Piotr specializes in technical SEO and content strategy with 8 years of experience improving organic visibility. He focuses on implementing scalable solutions that align with Google's quality guidelines while driving sustainable growth through comprehensive audits and ongoing optimization efforts.
Dan Picken
Digital Strategist
Dan develops data-informed marketing strategies at Reef Digital, combining analytics expertise with market research. With 7 years in the industry, he helps clients translate business goals into actionable digital plans while maintaining focus on measurable outcomes and continuous improvement.
Questions
What's the difference between SEO and Google Ads?
SEO focuses on organic rankings through website optimization and content, while Google Ads provides immediate visibility through paid placements. SEO offers long-term sustainability, while Google Ads allows for immediate budget-controlled results.
How do you measure success with digital marketing?
We track success through agreed KPIs like conversion rates, cost per acquisition, ROI, and organic visibility improvements. Our reporting includes both micro and macro metrics aligned with your specific business objectives.
Can you help with Google Ad Grants management?
Yes, we're Australia's first Google Ad Grants Certified Professional agency. We help nonprofits maximize their $10,000 monthly grant while maintaining compliance and driving mission-critical conversions through optimized campaign management.
How does your PPC management work?
Our PPC services include strategic planning, campaign setup, continuous optimization, and detailed reporting. We focus on maximizing ROI through audience targeting, ad testing, and conversion tracking across Google, Microsoft, and social platforms.
What's included in your digital strategy workshops?
Our two-day workshops cover goal setting, audience analysis, competitor research, channel selection, measurement frameworks, and resource planning to create actionable 12-month digital strategies tailored to your specific business needs.
How do you approach conversion rate optimisation?
We use data analysis and A/B testing to identify conversion barriers, then implement targeted improvements to landing pages and user journeys. This scientific approach enhances ROI by optimizing existing traffic through improved user experience.
Videos
Reviews (6)
Hepatitis Nsw
Jan 21, 2022
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REEF has been our SEO consultant since 2018, coming to us via word-of-mouth recommendation from ACON. We have never regretted our partnership with REEF. Our account consultant gives us a personalised service with regular comms and reporting. Indeed, that person becomes a de-facto part of our Info and Comms team (that I lead). The relationship works so well that I can maintain a hands-off approach and simply watch the work happen.
"That work" has resulting in my team members learning much about SEO and our website/s rise to sector-leader status. REEFs strategy is to help us structure our site
"That work" has resulting in my team members learning much about SEO and our website/s rise to sector-leader status. REEFs strategy is to help us structure our site
David Goldman
Jan 20, 2022
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Positive:Professionalism,Quality,Responsiveness,Value
I have worked with Reef for a number of years now, particularly in the not-for-profit sector. They have been the utmost of professionals, always responsive and adding value, far beyond the investment we make. Most of all my team and I have enjoyed learning from them.
I have worked with Reef for a number of years now, particularly in the not-for-profit sector. They have been the utmost of professionals, always responsive and adding value, far beyond the investment we make. Most of all my team and I have enjoyed learning from them.
Jessica Hall
Nov 11, 2020
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We are so thrilled to have found Reef! They stand out from other companies we have used previously in that they deliver both consistent communication and fantastic results. They go out of their way to ensure we understand exactly what they are doing for us which helps us feel confident in what we are spending our dollars on. This confidence is also reinforced in the results we are getting. Reef are a delight to work with and I highly recommend them to anyone looking to optimise their SEO and PPC. Thank you Reef!
Fun Chaser
Jan 13, 2020
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Reef have been managing our PPC campaigns for almost two years now. Mike, my Account Director is an absolute pleasure to work with who promptly responds my many requests. I really like how technical they are and how they push us to try new things. In terms of recommending them as an agency for future clients absolutely. They tick all the boxes in terms of accountability, research, reporting, testing and they are great bunch of people to deal with.
Victoria Galloway
Oct 07, 2019
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I've worked with Reef for nearly two years and have been consistently impressed by their performance. We haven't always given them easy tasks along the way, but they rise to the challenge every time, offering full support and digital expertise. They quickly got to grips with the payments industry and our organic results have been amazing, reflecting their hard work and commitment to their clients. Would highly recommend.
Evelyn Kandris
Jul 04, 2019
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We've had the pleasure of working with Reef Digital for over two years and they have played an instrumental role in our rapid SEO improvement. Their communication and approachability is second to none and their SEO knowledge is flawless and always ahead of the curve. As our business grows, they have been incredibly accommodating with evolving our professional relationship to suit our needs; their indispensable insights and strategic advice have helped our website immensely and we cannot thank them enough for their continued commitment to supporting and improving our business' most important tool
