Business Details
19 Years
experience
Strategic Communications Experts in Sydney
Ethical Strategies was founded in 2007 with a clear mission to deliver communications with honesty and integrity. Our team combines public relations management, government advisory expertise, and award-winning journalism to create tailored strategies for clients in healthcare, pharmaceuticals, and related sectors. With over 15 years of experience, we specialise in multi-stakeholder communications, media relations, and crisis management. Our approach integrates strategic planning, creative execution, and ethical practices to help organisations navigate complex commercial and political landscapes. We maintain strong relationships with media professionals and political lobbyists, ensuring effective message delivery across traditional and digital platforms.Our consultants bring deep industry knowledge, including healthcare policy, social media strategy, and internal communications for multinational clients. We prioritise transparency and accountability, aligning business goals with communications objectives to achieve measurable outcomes. Our team's hands-on experience spans major clinical trials, disease awareness campaigns, and global healthcare initiatives. We combine technical expertise with creative storytelling to engage audiences and shape public perception. This commitment to excellence has established us as a trusted partner for organisations seeking strategic communications counsel in Australia and the Asia-Pacific region.
Services
Media Relations
Crisis Management
Social Media Strategy
Government Advocacy
Digital Production
Internal Communications
Editorial Writing
Advocacy Development
Details
- Year established: 2007
Highlights and features
- We have over 15 years of experience in healthcare communications strategy
- Our team includes former national news directors and award-winning journalists
- We specialise in multi-stakeholder campaigns across healthcare and government sectors
- We maintain established relationships with key media and political stakeholders
- Our consultants hold advanced degrees in public health and media practice
Services
Media Relations
We develop and execute media strategies that build relationships with journalists and influencers. Our team secures media coverage through press releases, media pitches, and journalist engagement. We provide media training to help clients effectively communicate their messages in interviews and public appearances.
Crisis Management
Our consultants create crisis response plans and manage reputation threats during emergencies. We help organisations navigate product recalls, legal issues, and security breaches with strategic communication. Our approach focuses on maintaining transparency while protecting corporate reputation through coordinated messaging.
Social Media Strategy
We design social media campaigns that engage target audiences and extend message reach. Our services include content creation, community management, and social listening. We combine strategic insights with platform-specific expertise to build online presence and drive meaningful interactions across major social networks.
Government Advocacy
We facilitate communication between organisations and government stakeholders through strategic advocacy. Our services include policy communication, stakeholder engagement, and political lobbying support. We help clients navigate regulatory environments and build relationships with policymakers in Canberra and across Australia.
Digital Production
Our team produces visual and digital content for corporate presentations, websites, and streaming platforms. We create engaging video content, television segments, and multimedia materials that align with strategic communication goals. Our production services combine creative storytelling with technical expertise to deliver impactful messages.
People
John Morton
Managing Director
John established Ethical Strategies in 2007 after managing Australia's largest PR agency. He specialises in healthcare communications and multi-stakeholder engagement, bringing over 20 years of experience in strategic public relations and corporate communications.
Rebecca Anable
Group Account Director
Rebecca has led healthcare communications campaigns since joining Ethical Strategies in 2007. She specialises in clinical trial communications, treatment guidelines promotion, and disease awareness initiatives, with particular expertise in managing complex stakeholder relationships in the healthcare sector.
Houry Mayissian
Account Director
Houry manages the agency's largest client across Asia Pacific markets. With experience in the UAE, US, and Australia, she provides strategic communications counsel and public relations expertise, specialising in cross-cultural communication and international campaign management.
Candice Hitchock
Account Manager
Candice delivers healthcare communications solutions with 18 years of experience in media relations and marketing communications. She has supported pharmaceutical, biotech, and medical education organisations with global and local campaign implementation, focusing on patient advocacy and health education.
Laura Minford Ng
Account Manager
Laura combines public health expertise with communications experience in pharmaceutical and not-for-profit sectors. With a Master of Public Health, she specialises in disease awareness campaigns, health promotion initiatives, and patient advocacy communications, drawing on personal healthcare system experience.
Questions
What industries does Ethical Strategies specialise in?
We specialise in healthcare, pharmaceuticals, medical devices, and government relations with experience across not-for-profit and corporate sectors.
Do you work with international clients?
Yes, we manage communications campaigns across Australia and the Asia-Pacific region with experience in cross-cultural communication strategies.
What crisis management services do you offer?
We provide crisis preparedness planning, reputation protection strategies, and real-time response support for product recalls, legal issues, and security breaches.
How do you approach media relations?
We build journalist relationships through relevant story pitching, media training for spokespeople, and strategic press release distribution aligned with news cycles.
What digital services do you provide?
Our digital services include social media strategy, content creation, community management, and video production for corporate presentations and online platforms.
Can you help with government advocacy?
Yes, we facilitate government relations through policy communication strategies and collaborate with political lobbyists in Canberra for effective stakeholder engagement.
