Business Details
40 Years
experience
Your Trusted Marketing & PR Partner in Australia
Write Away Communication has been delivering integrated marketing and communications solutions since 1986. Specialising in the built environment sector, we work with companies across construction, engineering, and renewable energy to simplify complex messaging and connect with targeted audiences. Our services span media relations, content marketing, product launches, and crisis management, supported by a team of experienced consultants, designers, and PR professionals.We prioritise proactive collaboration, aligning our strategies with client objectives to drive measurable results. With deep industry knowledge and partnerships across Australia, we act as an extension of our clients' teams to build brand authority and foster stakeholder engagement.
Services
Content Marketing
Media Relations
Product Launches
Crisis Management
Social Media Strategy
Event Management
PR Strategy
Award Submissions
Employee Communications
Community Engagement
Details
- Year established: 1986
Highlights and features
- We offer over 35 years of sector-specific experience in the built environment industry
- Our team combines deep technical knowledge with award-winning communications expertise
- We deliver fully integrated campaigns across paid, earned, and owned media channels
- Our consultants maintain direct relationships with key industry media and stakeholders
- We provide measurable results through continuous campaign evaluation and adaptation
What people say
Proactive communication
Sector expertise
Measurable results
Professional team
Strategic thinking
Services
Content Marketing
We create strategic content campaigns that position clients as industry authorities. Our services include blog writing, case studies, and social media content tailored to construction and engineering audiences. By aligning content with search intent and industry trends, we help businesses improve organic search rankings and generate qualified leads through valuable, data-driven storytelling.
Media Relations
Our media relations specialists secure targeted coverage in construction and engineering publications. We develop compelling narratives, pitch stories to industry journalists, and train spokespeople for effective media engagement. This comprehensive approach builds brand credibility and ensures consistent messaging across traditional and digital media platforms.
Product Launches
We execute integrated product launch campaigns that combine media outreach, influencer partnerships, and event management. Our strategies create market awareness and drive adoption through coordinated social media promotion, press releases, and targeted influencer collaborations within the built environment sector.
Crisis Management
Our crisis communications team develops proactive response strategies for construction industry challenges. We provide real-time media monitoring, stakeholder communication frameworks, and spokesperson training to protect brand reputation during disputes, project delays, or safety incidents.
Social Media Strategy
We develop platform-specific strategies for LinkedIn, Twitter, and industry forums to enhance client visibility. Our services include content calendars, audience engagement plans, and analytics reporting tailored to construction professionals and engineering decision-makers across Australia.
People
Liz Benson
Chief Executive Officer
With over 25 years in PR, Liz leads The Recognition Group's agencies and contributes to industry education frameworks. She specialises in strategic communications and agency management.
Adam Benson
Chief Visionary Officer
Adam provides strategic direction with extensive marketing experience. He focuses on business development and staff training while maintaining industry thought leadership through EO membership.
Michelle Taylor
Group Account Director
Michelle offers 15+ years of B2B marketing expertise, specialising in strategic planning and crisis communications for construction industry clients.
Samantha Lenton
Operations Manager
Samantha manages technology and processes for client delivery, leveraging 25 years of experience in technical B2B communications and AI implementation.
Talitha Isnard
HR Manager
Talitha oversees team development and training using CPRA frameworks, bringing 12 years of B2B administrative and HR management experience.
Questions
What industries do you specialise in?
We focus on the built environment sector, including construction, engineering, and renewable energy clients across Australia.
How do you measure campaign success?
We use continuous monitoring of media coverage, lead generation metrics, and stakeholder engagement indicators to evaluate campaign performance.
Can you handle national campaigns?
Yes, our team manages nationwide campaigns with regional specialists in major Australian cities and industry hubs.
What sets you apart from other agencies?
Our deep technical understanding of construction and engineering sectors combined with integrated communications strategies delivers targeted results.
Do you offer media training?
Yes, we provide practical media training with simulated interviews and feedback sessions for construction industry professionals.
How do you handle crisis communications?
We develop proactive response frameworks and provide real-time support during industry crises, focusing on reputation protection and stakeholder communication.
