Business Details
Your Trusted Brand Design Partner in Sydney
We are a Sydney-based branding and design agency specialising in the architecture, engineering, and construction sectors. With over 30 years of industry experience, our team delivers tailored brand strategies that align with client objectives and market demands. Our collaborative approach ensures deep understanding of each business, enabling us to craft dynamic identities that resonate with target audiences. We combine strategic research, creative design, and meticulous execution to build brands that stand out in competitive markets.Our expertise spans brand development, capability statements, corporate identity, and digital marketing solutions. By prioritising client partnerships and industry-specific insights, we help businesses establish authority, foster trust, and unlock growth opportunities. Our track record includes successful rebranding projects and long-term collaborations with construction and infrastructure leaders across Australia.
Services
Branding
Capability Statements
Corporate Identity
Web Design
Graphic Design
Copywriting
Art Direction
Signage
Brand Workshop
Print Design
Highlights and features
- We offer 30+ years of construction sector branding expertise
- Our team specialises in architecture and infrastructure marketing
- We implement collaborative brand development processes
- We deliver proven results through strategic design thinking
- Our services include tailored capability statement creation
What people say
Great attention to detail
Fantastic Quality
Awesome communication
Highly recommended
Work of Art
Services
Branding
We create distinctive brand identities that communicate business values and market positioning. Our strategic approach combines industry research with creative execution to develop logos, visual systems, and brand guidelines. Specialising in architecture and construction sectors, we help businesses establish professional credibility and emotional connections with their target audiences through cohesive brand experiences.
Capability Statements
Our expertly crafted capability statements showcase organisational strengths and project expertise. We transform technical information into compelling narratives that highlight unique selling points and competitive advantages. These documents help construction companies win government contracts and establish authority in infrastructure markets through visually engaging, strategically structured content that builds client confidence.
Corporate Identity
We develop comprehensive visual identity systems that maintain brand consistency across all touchpoints. From stationery to digital platforms, our designs reflect business values while ensuring professional recognition. The service includes logo variations, colour palettes, typography guidelines, and application templates that maintain visual coherence across print and digital media for construction industry professionals.
Web Design
We create responsive websites that showcase brand identity while optimising user engagement. Our designs integrate with digital marketing strategies to improve online visibility for construction businesses. The service includes user experience planning, content management system integration, and conversion-focused layouts that effectively communicate technical expertise to potential clients in the infrastructure sector.
Graphic Design
Our graphic design service transforms complex information into clear visual messages for construction industry clients. We produce marketing collateral, presentation materials, and technical documentation that maintain brand consistency while enhancing readability. The service covers print and digital formats, ensuring professional presentation across all business communications from tender documents to exhibition displays.
People
Susan Jones
Founder & Managing Director
With 30 years' experience in brand strategy, Susan specialises in construction sector branding. She combines retail sector insights with industry-specific knowledge to create impactful brand solutions. Her expertise spans brand development, capability statements, and strategic design implementation for infrastructure businesses across Australia.
Questions
What industries do you specialise in?
We focus exclusively on architecture, engineering, and construction sectors, understanding their unique branding challenges and market requirements.
Do you work with businesses outside Sydney?
Yes, we serve clients Australia-wide, delivering tailored branding solutions to construction and infrastructure companies across the country.
What brand services do you offer?
Our services include brand strategy, capability statements, corporate identity, web design, and marketing materials specifically for construction industry professionals.
How do you approach brand development?
We use a six-stage process: research, vision development, concept creation, design refinement, implementation, and ongoing brand evolution to ensure lasting market relevance.
Can you help with rebranding projects?
Yes, we specialise in rebranding initiatives, helping established construction businesses refresh their market presence while maintaining brand continuity.
Reviews (5)
Ricky Dal Bianco
Jan 21, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Dealing with Susan was an absolute breeze, she was professional and delivered a great result. She managed the entire process for me and the allowed me to focus on my business whilst she took care of the website. Thanks for all your hard work and we will definately use you again.
Dealing with Susan was an absolute breeze, she was professional and delivered a great result. She managed the entire process for me and the allowed me to focus on my business whilst she took care of the website. Thanks for all your hard work and we will definately use you again.
Bill Walsh
Nov 13, 2020
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In July 2019, Sue Jones from Living Lines prepared signage and a new logo for our children's service in Five Dock. We were very happy with the results and especially how Sue's creative process incorporated our views and philosophy ... 12 months later we are changing to a new software provider who commented (unsolicited) that the logo was beautiful work and in the top 10 of the nearly 1,000 that they had seen over the years!
Steve Facer
Sep 15, 2020
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Susan has a great depth of experience and she makes a successful effort to understand our business requirements. We found her reliability, professionalism, timing and imagination just right fo rus. She also coordinated seamlessly with the software creator.
Christine Deutsch
Aug 21, 2020
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With a few (seemingly simple) tweaks to my business card Living Lines shifted my perception of myself and my business to a higher level than I'd thought possible. My website has been updated with new photos and we are currently working on upgrading my business and my brand. I have been looked after every step of the way - starting with the professional approach of someone who knows exactly what they are doing and beyond, through to meticulous attention to detail and delivered as promised. I highly recommend Living Lines as a quality one-stop agency for all your branding needs - whether it's a
Lex Moir
Jun 29, 2020
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Positive:Professionalism,Quality,Responsiveness
Highly Recommended. Great attention to detail. Fantastic Quality and awesome communication. We do a mix of construction, cleaning and engineering work and needed marketing strategy, design and execution, Susan and team were able to deliver! Well done.
Highly Recommended. Great attention to detail. Fantastic Quality and awesome communication. We do a mix of construction, cleaning and engineering work and needed marketing strategy, design and execution, Susan and team were able to deliver! Well done.
