Business Details
13 Years
experience
Your Trusted Hospitality Marketing Partner in Sydney
Established in 2013, CPM Online Marketing has emerged as a leading specialist marketing agency dedicated to the hospitality industry across Australia. With a proven track record of empowering over 250 cafes, restaurants, hotels, and food brands, we combine local market insights with global marketing expertise to deliver tailored strategies that drive customer engagement and revenue growth. Our comprehensive services span social media management, influencer marketing, hospitality PR, and targeted digital campaigns, ensuring clients remain competitive in a dynamic market.Headquartered in Sydney, our team of passionate food and travel enthusiasts brings decades of combined experience, prioritising transparency, innovation, and measurable results. By leveraging platforms like Instagram, Facebook, and strategic PR partnerships, we help hospitality businesses elevate their brand presence, attract loyal customers, and achieve long-term success.
Services
Social Media Management
Influencer Marketing
Graphic Design
Hospitality PR
Food Photography
Marketing Strategy
Google Business Updates
EDM Newsletters
Video Reels
Targeted Ads
Details
- Year established: 2013
Highlights and features
- 12 years of experience in hospitality marketing across Australia
- Proven success with 250+ cafes, restaurants, and food brands
- Tailored strategies combining social media, PR, and influencer networks
- Expert team with deep local market and global marketing knowledge
- Results-driven approach with measurable revenue and customer growth
What people say
Increased revenue
Professional team
Boosted online presence
Secured media features
Tailored strategies
Services
Social Media Management
Our social media management service delivers daily posts, stories, and reels tailored to hospitality businesses, ensuring consistent engagement and brand visibility. By crafting visually appealing content and leveraging platform algorithms, we help cafes and restaurants build loyal online communities. Clients benefit from increased foot traffic and customer retention through targeted campaigns aligned with their unique brand identity.
Hospitality PR
We secure features in top-tier food publications like Time Out and Concrete Playground, enhancing brand credibility and reach. Our PR strategies focus on storytelling and media outreach, positioning clients as industry leaders. This service has driven significant revenue growth for venues by attracting media attention and public interest in their offerings.
Influencer Marketing
Leveraging a vast network of food and travel influencers, we create authentic promotional campaigns that resonate with target audiences. By matching brands with influencers aligned to their niche, we amplify visibility and drive customer acquisition. This service has proven effective in boosting social media engagement and in-store traffic for hospitality clients.
Graphic Design
Our graphic design service produces high-quality visuals for menus, social media, and marketing materials, ensuring cohesive brand identity. Designs are tailored to reflect each venues unique aesthetic and appeal to their demographic. Clients report improved customer perception and higher engagement rates with professionally curated content.
Marketing Strategy
We develop custom marketing strategies integrating digital and traditional tactics to maximise client success. These plans focus on revenue growth, customer acquisition, and brand positioning, utilising data-driven insights. Businesses partnering with us see measurable improvements in online presence and overall profitability through our strategic approach.
People
Claire
Co-Founder
Claire co-founded CPM with Andre in 2013, leveraging her Western upbringing and hospitality expertise to support small businesses. She specialises in strategic planning and client relations, ensuring tailored marketing solutions that deliver measurable growth for clients.
Andre
Co-Founder
Andre, with a Chinese Malaysian background, brings over 25 years of small business experience to CPM. He focuses on digital marketing innovation and team leadership, helping hospitality clients navigate competitive markets with cost-effective, results-driven strategies.
Questions
What services does CPM offer for hospitality businesses?
CPM provides social media management, influencer marketing, PR, graphic design, and targeted digital campaigns tailored to cafes, restaurants, and food brands.
How long has CPM been in the hospitality marketing industry?
CPM has specialised in hospitality marketing since 2013, with over a decade of experience helping Australian businesses grow their brands and revenues.
Can CPM help with PR and media exposure?
Yes, CPM secures features in top food publications like Time Out and Concrete Playground, enhancing brand visibility and credibility through strategic media outreach.
What areas does CPM service?
CPM operates nationwide in Australia, with a focus on Sydney, supporting hospitality businesses across cafes, restaurants, and travel sectors.
How does CPM measure marketing success?
CPM tracks engagement, follower growth, media features, and revenue increases, ensuring strategies deliver tangible results aligned with client goals.
Is there a free initial assessment available?
Yes, CPM offers a free initial assessment to evaluate your marketing needs and propose custom solutions for growth.
Videos
Reviews (7)
Auvers Cafe
Jan 15, 2020
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As a small business owner, I was always knew how important a good marketing strategy and execution was for my business but didnt have the time or the specific knowledge and wanted to find someone that knew the caf scene well. I knew that my business Auvers Caf in Rhodes had a lot to offer, but considering our slightly out of the way location and local competition we werent receiving the business we thought we deserved. Thats why we sought the help of CPM Online Marketing, which turned out to be the best decision for our business we have ever made! Since being with CPM, Claire and
Eunice Lim
Oct 27, 2019
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Before we met CPM we had many worries about running a business. We had confidence in our cuisine and service but we did not know how to bring people in. As an owner turnover is a big issue also very important if there is not enough business.
Honestly I worked with another marketing company before.. it was waste of everything. That is why when we started again with another marketing company it was really difficult but this has been the best choice! CPM is fantastic. They are totally crazy professional, smart and know the owners point of view and what they really want and need. In my first month
Honestly I worked with another marketing company before.. it was waste of everything. That is why when we started again with another marketing company it was really difficult but this has been the best choice! CPM is fantastic. They are totally crazy professional, smart and know the owners point of view and what they really want and need. In my first month
Zoe Doyle
Oct 01, 2019
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In 3 months with CPM Online Marketing, we have been able to establish ourselves as a name in the niche caf market that we specialise in. I own specialist gluten and lactose-free caf called Caf Free. And while business wasn't terrible, it wasn't fantastic either. After investing the help of the CPM, it has given my business a much-needed boost and increased exposure and the unique offering that we have to differentiate us from the crowded caf market. The team has been able to score great features in publications like The Urban List and Concrete Playground, which has in turn brought in new
Lauren Y.
Aug 31, 2019
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CPM are excellent! Having a small business can be hard but Claire & her team make you feel so supported. Marketing & social media are so important these days & they make it so easy for you to focus on your business whilst they handle the things they're good at. We have had such a great experience with the team. Highly recommend.
Katja Girdler
Jun 30, 2019
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Claire and her team looked after our Social Media for 3 months in 2018. In this time we have learned valuable insights & technics into social media marketing and gained almost 3ooo new followers! We particularly enjoyed the no fuss approach and can do attitude of the CPM team. New ideas have been implemented swiftly and with great diligence. Especially the influencer program has worked well for us, bringing many new customers through our doors that will hopefully turn into regulars at our 3 venues. Thanks to CPM we have now a clear idea in which direction we want to take our brand on Social Media
Debbie Colacicco
Mar 18, 2019
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Owners of the Tiny Giant, Rozelle Espresso, Mezzapica Cafe, Leichardt Espresso & Ristretto & co “We cannot recommend CPM enough. We’ve been with them since opening our café The Tiny Giant in 2016 and have been so happy with the results that we’ve put our other cafes, Rozelle Espresso, Ristretto & co and Leichhardt Espresso onto the CPM program.… They get exceptional results, growing our Instagram following to 20K in a little over a year working with them. Claire and the team do all the hard marketing work for us while we get to work on our own business
Social Brew Cafe
Jan 07, 2019
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CPM Online Marketing has helped our cafe to grow exponentially. With the help of CPM, we have been able to acquire the spot of number 1 cafe in Sydney on TripAdvisor. Since working with CPM we have seen our business boom and profits soar. We cannot recommend this service more.
