Business Details
22 Years
experience
Emergency
services
Your Trusted Partner for Financial Services PR & Marketing Solutions
BlueChip Communication is a strategic public relations and marketing agency specialising in financial services. Founded in 2004, we combine deep industry expertise with evidence-based insights to deliver measurable results for clients ranging from global fund managers to fintech startups. Our team of PR, marketing, and crisis management specialists works collaboratively to build brand authority, drive business growth, and protect reputations through integrated campaigns. With decades of collective experience in financial communications, we prioritise client relationships and maintain strong media connections to ensure impactful outcomes.Our disciplined approach includes rigorous research, tailored strategy development, and continuous performance evaluation to adapt to evolving market dynamics. We pride ourselves on ethical practices, transparency, and a commitment to understanding each client's unique value proposition and target audiences.
Services
Public Relations
Crisis Management
Digital Marketing
Media Relations
Content Marketing
Thought Leadership
Brand Positioning
Reputation Management
Social Media Strategy
Marketing Automation
Details
- Year established: 2004
Highlights and features
- We have over 20 years of experience in financial services communications.
- Our team includes former senior PR professionals from major financial institutions.
- We implement evidence-based strategies combining data and industry insights.
- We provide 24/7 crisis management support for urgent situations.
- Our client retention rate exceeds 90% due to consistent delivery of measurable results.
What people say
Invaluable role in launching new funds
Disciplined approach to marketing
Expert crisis communication support
Deep financial services understanding
Consistently exceed expectations
Services
Public Relations
We develop strategic PR campaigns that enhance brand visibility and credibility in financial markets. Our media outreach connects clients with key industry publications and journalists. Through targeted messaging, we position clients as thought leaders while maintaining alignment with business objectives. This service helps financial institutions build trust and influence among target audiences.
Crisis Management
Our 24/7 crisis response team safeguards organisational reputations during high-stakes situations. We develop proactive risk mitigation strategies and rapid response protocols tailored to financial services. Through scenario planning and media training, we prepare leadership teams to handle reputational threats effectively while maintaining stakeholder confidence.
Digital Marketing
We create integrated digital strategies that drive client acquisition and engagement in financial sectors. Our data-driven approach combines SEO, content marketing, and social media to build online authority. Through persona development and targeted campaigns, we help financial brands convert digital interactions into measurable business outcomes while maintaining regulatory compliance.
Thought Leadership
We develop and amplify thought leadership content that positions financial professionals as sector experts. Our research-driven approach creates compelling narratives for whitepapers, speaking engagements, and media contributions. This service enhances credibility and attracts high-value opportunities by showcasing clients' expertise to target audiences across multiple platforms.
Brand Positioning
We help financial institutions establish clear market identities through strategic brand development. Our process identifies unique value propositions and competitive advantages to create compelling brand narratives. Through consistent messaging across all touchpoints, we ensure clients stand out in crowded markets while maintaining alignment with their core business objectives.
People
Carden Calder
Founder & Managing Director
With over 25 years in financial services PR, Carden established BlueChip after senior roles at major agencies. He specialises in strategic communications and crisis management for financial institutions, bringing deep industry knowledge and media relationships to client engagements.
Katy Lithgow
Head of Consulting
Katy leads strategic consulting with expertise in financial services marketing and stakeholder engagement. She develops integrated communication strategies that align with business objectives, drawing on extensive experience across asset management and insurance sectors to deliver measurable client outcomes.
Sara Rich
Senior Counsel
Sara specialises in crisis communication and reputation management for financial institutions. With a background in journalism and corporate affairs, she provides strategic counsel on risk mitigation and media relations, helping clients navigate complex regulatory environments and high-profile challenges.
Holly Clark
Head of Strategy
Holly leads strategic planning with expertise in financial services marketing analytics. She develops data-driven strategies that combine market research and performance metrics to optimise client campaigns, ensuring alignment with business goals and measurable ROI.
Sophie Fitzgerald
Associate Director
Sophie manages integrated marketing campaigns for financial clients, combining PR and digital strategies. With experience across banking and fintech sectors, she specialises in creating multi-channel campaigns that drive brand awareness and lead generation while maintaining regulatory compliance.
Questions
What financial services specialisations do you offer?
We specialise in PR and marketing for asset management, superannuation, insurance, fintech, and professional services firms.
How do you measure campaign success?
We use a combination of media coverage analysis, lead generation metrics, website analytics, and client business outcomes to evaluate effectiveness.
Can you handle urgent crisis situations?
Yes, our team provides 24/7 crisis management support with immediate response capabilities for urgent reputation threats.
Do you work with international clients?
We regularly assist global financial institutions entering Australian markets and manage cross-border communication strategies.
What's your approach to digital marketing?
We combine SEO, content marketing, and social media strategies tailored to financial services audiences while maintaining compliance.
How do you develop thought leadership?
Through research-driven content creation and media placement that positions financial professionals as industry experts in their field.
Reviews (2)
Paul Nelson
Sep 17, 2020
Report
Blue Chip are consummate professionals at every level. We have partnered with them on projects over a number of years. If you're in the Fin Services sector and looking for Corporate Communications expertise you need look no further.
Aryeh Sternberg
Sep 22, 2019
Report
The top shop for finance-related PR in Sydney hands down. They understand the need, today and in the digitally enabled future, work the content and context to fit the audience needs, and work around goals and outcomes that deliver true results. Also, you won't find a nicer bunch of professionals in the finance space. If you're looking for a PR agency that soeciaizes in finance, look no further. BlueChip is it.
