Business Details
14 Years
experience
Your Trusted Partner for Cross-Border Marketing
Established in 2012, Target China has emerged as a leader in cross-border marketing solutions, specialising in connecting Australian and Chinese markets. Our expertise spans Chinese celebrity marketing, cross-border e-commerce, social media management, and creative design, underpinned by a team of passionate professionals with deep cultural and industry knowledge. We prioritise client success through tailored strategies, leveraging extensive media networks, research tools, and trading channels to deliver measurable results.With a proven track record in executing high-impact campaigns, we serve businesses of all sizes, helping them navigate market complexities and capitalise on growth opportunities. Our commitment to innovation, combined with memberships in prestigious organisations like the China Advertising Association, reinforces our position as a trusted partner in international market expansion.
Services
Chinese Celebrity Marketing
Social Media Campaigns
E-commerce Solutions
Website Design
Company Formation
Government Subsidy Applications
Details
- Year established: 2012
Highlights and features
- We have over a decade of experience in cross-border marketing between Australia and China.
- Our unique database of Chinese celebrities and KOLs ensures effective brand promotion.
- We deliver integrated marketing strategies combining digital and traditional platforms.
- Our team holds certifications from the China Advertising Association and industry bodies.
- Proven success in helping clients achieve over $10 million in government subsidies.
Associations and certifications
- China Advertising Association
- Australia-China Free Trade Association
What people say
Effective celebrity partnerships
Strong ROI
Successful campaign execution
Deep market understanding
Timely delivery
Services
Chinese Celebrity Marketing
We connect brands with Chinese celebrities and KOLs for product placements, endorsements, and live-streaming campaigns. Our deep industry relationships ensure authentic partnerships that resonate with local audiences. By leveraging celebrity influence, we amplify brand visibility and drive consumer engagement in China's competitive market.
Social Media Campaigns
Our strategies combine WeChat, Weibo, and RED (Xiaohongshu) expertise to create culturally relevant content. We develop data-driven campaigns that align with Chinese consumer behaviour, boosting online presence and conversion rates. This approach ensures brands effectively engage with target demographics across key platforms.
E-commerce Solutions
We establish Tmall, Jing Dong, and WeChat shops for Australian brands, handling setup, design, and promotion. Our solutions include payment gateway integration and Daigou network marketing to facilitate direct sales to Chinese consumers. This enables businesses to access China's vast e-commerce market without local infrastructure.
Company Formation
We assist foreign companies in establishing WFOEs or representative offices in China. Services include document preparation, government liaison, office leasing, and staff recruitment. Our expertise ensures compliance with local regulations while optimising business structure for long-term success in the Chinese market.
Government Subsidy Applications
We help Australian businesses claim EMDG subsidies and state export grants. Our team of licensed consultants guides clients through application processes, ensuring eligibility compliance and maximising reimbursement for marketing and export expenses. This support has secured over $10 million in subsidies for clients.
People
Ben Zhang
China Branch CEO
Ben Zhang leads Target China's China operations with expertise in advertising and cross-border marketing. He holds key roles in the China Advertising Association and drives strategic partnerships with media and celebrity networks.
Kevin
Director
Kevin oversees Target China's strategic direction as a principal member of the China Advertising Association. His leadership focuses on expanding the agency's market influence and client service excellence.
Yuan Gao
China Branch General Manager
Yuan Gao manages day-to-day operations in China, leveraging extensive industry experience to ensure seamless execution of marketing campaigns and client satisfaction across international markets.
Jane
Director
Jane specialises in Chinese market entry strategies, guiding clients through e-commerce setup and social media campaigns. Her expertise enhances Target China's ability to deliver tailored solutions for global brands.
Rita
General Manager
Rita leads client operations with a focus on event management and PR activities. Her strategic oversight ensures high-impact campaigns that align with Target China's commitment to market excellence.
Questions
What services does Target China offer?
We provide Chinese celebrity marketing, social media campaigns, e-commerce solutions, company formation, and government subsidy applications to bridge Australian and Chinese markets.
How can Target China help my business enter China?
We offer tailored strategies including localised marketing, e-commerce setup, regulatory compliance, and cultural insights to ensure successful market penetration and growth.
Do you have experience with Australian government subsidies?
Yes, we've helped clients secure over $10 million in EMDG subsidies through expert guidance on eligibility, budgeting, and application processes.
What sets Target China apart from competitors?
Our unique combination of celebrity networks, cultural expertise, and data-driven strategies ensures authentic, high-impact campaigns tailored to both Australian and Chinese markets.
Can you assist with Chinese social media platforms?
We specialise in WeChat, Weibo, and RED (Xiaohongshu) campaigns, creating culturally relevant content that engages Chinese audiences and boosts brand visibility.
Reviews (6)
Lin Fu
Jan 28, 2022
Report
Positive:Professionalism,Quality,Responsiveness,Value
Very friendly team. They continuously bring new ideas and they are very flexible with our campaign plans. Very result oriented and passionate group of professionals.
Very friendly team. They continuously bring new ideas and they are very flexible with our campaign plans. Very result oriented and passionate group of professionals.
Emma Perry
Feb 18, 2021
Report
Positive:Professionalism,Quality,Responsiveness,Value
Amazing team for professionals. Provide full-service marketing agency to develop business. Help me understand the Chinese market better.
Amazing team for professionals. Provide full-service marketing agency to develop business. Help me understand the Chinese market better.
Sennheiser Mini
Oct 22, 2020
Report
Positive:Professionalism,Value
Great team effort also creative solution working in a short time, def recommend Target China.
Great team effort also creative solution working in a short time, def recommend Target China.
Hayden Liu
Jul 15, 2020
Report
Positive:Professionalism,Quality,Responsiveness,Value
Not only the marketing expert really fast, the price is fair and they take time to fellow up as well. Highly recommend for marketing services.
Not only the marketing expert really fast, the price is fair and they take time to fellow up as well. Highly recommend for marketing services.
Haha Noice
Sep 29, 2019
Report
If you think this is target, yknow, the clothes/department store just look for another address bc this aint it.
i, unfortunately, learned that the embarrassing and hard way.
i, unfortunately, learned that the embarrassing and hard way.
Penno Chen
Sep 24, 2017
Report
A good Chinese marketing company, they are very effective and helped me a lot for my products promotion in Chinese communities. Actually, I think their response is quicker than my previous marketing agency.
