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Business Details
50+ Years
experience
Your Trusted Optometry Boutique in Adelaide CBD
Design Eyewear is an independently owned boutique optometry practice located in the heart of Adelaide CBD. Since 1974, we have specialised in curating distinctive frame lines that reflect individual style while delivering comprehensive eye care through advanced technology. Our approach prioritises meaningful patient relationships, with extended consultation times allowing us to understand personal preferences and prescribe tailored vision solutions. As a family-run business since 2017, we combine decades of optometric expertise with a commitment to innovation, including state-of-the-art lens fitting systems and digital diagnostic tools.

Our team of experienced optometrists, trained internationally and locally, ensures both clinical excellence and a personalised service that extends beyond eye health to include custom frame design and lifestyle-oriented eyewear solutions. We maintain strong community ties while upholding rigorous professional standards, evidenced by our investment in cutting-edge equipment and ongoing professional development.
Services
Eye Examinations Frame Selection Lens Customization Contact Lens Services Retinal Photography
Details
  • Year established: 1974
Highlights and features
  • We offer extended 40-minute eye examinations with advanced diagnostic technology
  • Our Adelaide-based designer creates custom frames to match personal style
  • We utilise the Rodenstock ImpressionIST for precision lens fitting
  • Our optometrists have 23+ years of combined international experience
  • We maintain permanent digital eye health records for ongoing care
Services
Eye Examinations
Our comprehensive 40-minute eye exams use digital retinal photography and optical coherence tomography to detect eye diseases. We assess prescription needs through three verification methods while discussing lifestyle requirements. The extended consultation time allows thorough explanation of results and treatment options.
Frame Selection
We curate exclusive frame lines from international designers like Face a Face and Lindberg. Our stylists help clients find frames matching personal style, with options for custom colour matching to existing wardrobes. Each selection considers facial geometry and prescription requirements for optimal fit.
Lens Customization
Using Rodenstock's ImpressionIST technology, we create lenses tailored to individual visual habits. This system maps eye movements to optimise lens zones for different activities, ensuring maximum clarity in work, sports, and daily life scenarios.
Contact Lens Services
We provide comprehensive contact lens assessments including trial fittings and usage instruction. Our services cover specialty lenses for astigmatism and presbyopia, with ongoing support for proper care and replacement schedules.
Retinal Photography
Digital retinal imaging creates permanent records of eye health, crucial for early detection of conditions like macular degeneration. This non-invasive procedure captures detailed images of the retina's blood vessels and optic nerve structure.
People
Stuart
Owner & Optometrist
With 23 years' experience across Australia and Canada, Stuart graduated from Queensland University of Technology in 2001. He combines clinical expertise with creative vision, having studied botany and zoology before specialising in optometry.
Rachel
Optometrist
Rachel brings international experience from Canada, Australia, and New Zealand. After graduating from the University of Melbourne in 2002, she developed expertise in patient care while balancing a successful comedy career in both hemispheres.
Questions
What makes Design Eyewear different from chain opticians?
We offer extended 40-minute consultations, exclusive designer frames, and custom eyewear design services. Our optometrists combine international experience with personal service, remembering clients' preferences and lifestyle needs.
Can I get custom-designed frames?
Yes, our Adelaide-based designer creates bespoke frames matching personal style. We've produced custom pieces for specific wardrobes, including a green frame to match a client's favourite jacket.
What technology do you use for lens fitting?
We use Rodenstock's ImpressionIST system, which maps eye movements to create lenses optimised for individual visual habits and daily activities.
What eye health checks are included?
Our exams include screening for cataracts, glaucoma, macular disease, and diabetic eye conditions using digital retinal photography and optical coherence tomography.