Business Details
Trusted Field Marketing Services for B2B Tech Companies
CSG Marketing specialises in delivering tailored, local marketing solutions to B2B technology companies through our 'Field Marketing as a Service' model. With expertise in both strategic planning and operational execution, we support businesses that either require additional capacity or lack in-region marketing resources entirely. Our team seamlessly integrates with clients, offering regional field marketing expertise to accelerate revenue growth across EMEA and APAC markets. Operating from offices in Perth, Amsterdam, and Manila, we combine global best practices with local market insights to develop targeted campaigns that align with business objectives.Our flexible, subscription-based approach ensures scalability, allowing clients to adapt their marketing efforts to meet evolving regional pipeline goals without the overhead of hiring in-house teams. By focusing on data-driven strategies and measurable outcomes, we help technology companies expand into new international markets while maintaining operational efficiency.
Services
Account Based Marketing
Branding & Design
Content Development
Digital Advertising
Website Development
Webinars
Search Engine Optimisation
Organic & Paid Social
Technology & Platforms
Events
Highlights and features
- We have extensive experience supporting global B2B tech companies with regional marketing strategies.
- Our team provides deep local market knowledge across EMEA and APAC regions.
- Flexible engagement models adapt to your business needs, from project-based work to full integration.
- We combine global best practices with on-the-ground execution expertise.
- Subscription-based services deliver scalable marketing support without long-term overhead commitments.
Services
Account Based Marketing
Our Account Based Marketing service focuses on high-value accounts through customised strategies. We create personalised engagement plans that align with specific business goals, leveraging data-driven insights to maximise conversion rates. This approach ensures tailored communication that resonates with decision-makers in target organisations.
Branding & Design
We craft unique visual identities that reflect brand values and connect with target audiences. Our design process combines strategic thinking with creative execution to develop cohesive brand assets. From logos to marketing materials, we ensure consistent visual communication across all touchpoints.
Content Development
Our content development service produces engaging, relevant material tailored to specific audience needs. We create strategic content that educates, informs, and drives action across multiple formats. This includes thought leadership pieces, campaign assets, and sales enablement materials that support the entire customer journey.
Digital Advertising
We deliver targeted digital advertising campaigns across online platforms to maximise reach and impact. Our approach combines strategic planning with performance optimisation to ensure effective budget allocation. We focus on ROI-driven execution through search, social, and display advertising channels.
Website Development
Our website development service creates user-friendly, visually appealing digital platforms that represent brands effectively. We focus on creating functional websites that enhance user experience while supporting business objectives. This includes responsive design, content management systems, and conversion-focused layouts.
People
Russell Smith
Founder & Principal Consultant, APAC
With over two decades of global strategy experience across 30+ countries, Russell specialises in helping tech companies unlock growth potential. He has led marketing initiatives in Boston, Singapore, and New York before establishing CSG's APAC operations.
Daan Wonnink
Principal Consultant, EMEA
Daan brings a decade of B2B SaaS marketing expertise, focusing on transforming vision into actionable strategies. His background includes scaling teams and developing growth frameworks that deliver measurable results for technology companies across Europe.
Questions
What is Field Marketing as a Service?
Our Field Marketing as a Service model provides outsourced marketing support that combines strategic planning with on-the-ground execution. We act as an extension of your team, delivering localised marketing programs tailored to your regional growth objectives.
How do you support companies with existing marketing teams?
We offer capacity augmentation and expertise enhancement for companies with in-house marketing teams. Our services include strategic advisory, campaign execution support, and specialised skills to complement existing capabilities while maintaining seamless integration.
What regions do you specialise in?
We focus on EMEA (Europe, Middle East, Africa) and APAC (Asia-Pacific) regions, with operational bases in Perth (Australia), Amsterdam (Netherlands), and Manila (Philippines). Our local market expertise ensures culturally relevant marketing strategies.
What engagement models are available?
We offer four engagement models: Lite (light support), Growth (1 day/week), Premium (2 days/week), and Project-Based solutions. Each model provides different levels of strategic and execution support tailored to specific business needs.
How do you measure marketing effectiveness?
We use data-driven approaches with analytics dashboards and performance metrics aligned to your business goals. Our focus on measurable outcomes includes regular reporting on campaign performance, lead generation, and pipeline contribution.
Reviews (7)
Chris Nicholson
Nov 26, 2021
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Positive:Professionalism,Quality
Ive had the privilege of experiencing firsthand Russells skills as a smart, clever and tenacious marketer. He knows how to get results, doing so with an infectiously positive demeanor that makes him and his team a pleasure to work with. Get to know them. Youll be happy you did.
Ive had the privilege of experiencing firsthand Russells skills as a smart, clever and tenacious marketer. He knows how to get results, doing so with an infectiously positive demeanor that makes him and his team a pleasure to work with. Get to know them. Youll be happy you did.
Sergej Oliger
May 27, 2021
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I would highly recommend CSG Marketing. The team are very easy to communicate with and it is a pleasure working with them on an ongoing basis. Very knowledgeable and professional. Thanks CSG.
Kartik Sharma
May 23, 2021
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Positive:Professionalism,Quality,Responsiveness
Russell and the team at CSG are experts at helping businesses of all sizes navigate the world of Marketing and Digital. Clear line of sight to revenue and value.
Russell and the team at CSG are experts at helping businesses of all sizes navigate the world of Marketing and Digital. Clear line of sight to revenue and value.
Hannah Trigg
May 16, 2021
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Russell, Harry and the team at CSG Marketing have taken the time to get to know and understand our business to create a fantastic marketing strategy. They have taken the stress out of the whole process. I would highly recommend the CSG Team for all your marketing needs.
Daryl Cook
May 10, 2021
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CSG Marketing go above and beyond in working with their clients and businesses to navigate the minefield of Marketing. I love what these guys do and how they 'sort it out' making the job of getting on with business so much easier. HIGHLY RECOMMENDED!
Alvin Cooney
May 09, 2021
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CSG Marketing has a unique and refreshing approach to working with its clients. This approach delivers lasting results...Which is what you want from a marketing firm. I Highly Recommend Russell and his team.
Jack Hogan
Jan 12, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Russell and the team have helped us establish and define our Growth and Marketing Strategy. Their approach, experience and positivity has made this journey extremely enjoyable. Looking forward to commencing our campaign and seeing the results!
Russell and the team have helped us establish and define our Growth and Marketing Strategy. Their approach, experience and positivity has made this journey extremely enjoyable. Looking forward to commencing our campaign and seeing the results!
