Business Details
18 Years
experience
Global Content Marketing Experts
Founded in 2008, Global Copywriting combines over two decades of international business experience with expert storytelling to deliver impactful content strategies. Our founder, Sarah Mitchell, transitioned from a 20-year career in IT sales and software development to establish a consultancy that bridges technical precision with narrative engagement. With a foundation in freelance journalism and editorial work across six continents, we specialise in creating content that resonates with both human audiences and search algorithms.Our approach integrates original content creation, social media expertise, and SEO optimisation to build brand authority and nurture leads globally. Recognised through industry memberships and speaking engagements, we maintain rigorous standards through continuous professional development and adherence to international content marketing best practices.
Services
Content Marketing Strategy
Copywriting Services
Public Speaking Engagements
Content Workshops
Online Reputation Management
Details
- Year established: 2008
Highlights and features
- We combine 20+ years of IT industry experience with content strategy expertise
- Our founder has lived and worked across five continents
- We maintain active memberships in professional communications associations
- Our team delivers actionable content marketing workshops globally
- We offer proven expertise in public speaking and presentation development
Services
Content Marketing Strategy
We create comprehensive content strategies that align with business objectives and market demands. Our approach combines audience research, competitive analysis, and SEO optimisation to build sustainable content frameworks. With global experience across diverse industries, we ensure your content marketing delivers measurable ROI while maintaining brand consistency.
Copywriting Services
Our copywriting services transform complex business messages into compelling content that resonates with target audiences. From technical documentation to marketing collateral, we maintain brand voice while optimising for both human readers and search algorithms. Our process includes rigorous editing and audience testing to ensure maximum impact.
Public Speaking Engagements
We deliver interactive presentations on content marketing, social media strategy, and digital communication. Our speaking engagements combine practical insights with actionable takeaways, tailored to conference themes and audience requirements. With experience presenting globally, we adapt content to suit both virtual and in-person formats while maintaining educational value.
Content Workshops
Our hands-on workshops provide practical content marketing training for business teams. Sessions cover strategy development, content creation frameworks, and digital distribution tactics. We customise programs to address specific organisational needs while sharing global industry insights gained from working across multiple markets and sectors.
Online Reputation Management
We help businesses build and maintain professional online reputations through strategic content placement and engagement strategies. Our approach focuses on creating authoritative content assets that enhance search visibility while managing digital perception across platforms. This includes content audits and strategic recommendations for improving online credibility.
People
Sarah Mitchell
Founder & Principal Consultant
With 20 years in international IT sales and software development, followed by a decade in freelance journalism, Sarah combines business acumen with storytelling expertise. A regular industry speaker and Content Marketing Institute contributor, she holds professional memberships with the Australian Institute of Company Directors and International Association of Business Communicators.
Questions
What content marketing services do you offer?
We provide strategic content creation, copywriting, SEO optimisation, and content marketing workshops tailored to business needs.
Do you work with international clients?
Yes, we develop content strategies for organisations across six continents from our Fremantle base.
What public speaking topics do you cover?
Our speaking engagements focus on content marketing strategy, social media applications, and online reputation management.
How do you ensure content effectiveness?
We combine original research, industry best practices, and continuous strategy refinement based on performance metrics.
What makes your copywriting different?
Our unique blend of technical business experience and journalistic storytelling creates content that engages both audiences and search engines.
