Business Details
10 Years
experience
Your Trusted B2B Marketing Partner in Newcastle
We are The Measured Marketer, a Hunter-based, industrial B2B-focused marketing consultancy delivering research-led, digitally-informed strategic marketing, support and analysis to SMEs seeking to take their business to the next level. Founded in 2016, we are powered by ambition, passion, intelligence, data and a love of all things digital. We listen to what you need and set the vision that will help you achieve it, mapping out plans with CMO-level oversight, rigorous reporting and resounding ROI.As experts in the martech environment, our role is to simplify complexity, serving as your valued brains trust for on-brand marketing that delivers great value. We genuinely care about your business as much as our own, sharing a common goal to build better, healthier businesses by providing strategies and solutions that make your brand stand out.
Services
Outsourced CMO
Strategic Marketing Roadmap
Go-To-Market Accelerator
Customer Intelligence Audit
Market Viability Assessment
S.P.A.R.K Brand Strategy
AI-Powered Marketing
LinkedIn Campaigns
Details
- Year established: 2016
Highlights and features
- We offer 19 years of CMO experience across Australia and the UK.
- Our team includes an accredited member of the Australian Marketing Institute.
- We provide research-led strategies with measurable ROI for industrial SMEs.
- Our network includes industry specialists in digital marketing and branding.
- We combine CMO-level expertise with tailored support for growing businesses.
Associations and certifications
- Australian Marketing Institute (AMI)
What people say
Strategic expertise
Measurable growth
Tailored solutions
Collaborative approach
Digital marketing success
Services
Outsourced CMO
Our outsourced CMO service provides executive-level marketing strategy and implementation for growing businesses. We align marketing with business goals, ensuring consistent brand messaging and measurable outcomes. With expertise in industrial B2B sectors, we deliver tailored roadmaps that drive sustainable growth through data-informed decision-making.
Strategic Marketing Roadmap
We create custom strategic marketing roadmaps to define your vision and action plan. This includes market analysis, competitive positioning, and budget allocation to achieve measurable growth. Our approach combines industry insights with client-specific objectives to build a clear path toward business goals.
AI-Powered Marketing Solutions
Leverage AI tools to enhance campaign performance and customer engagement. Our solutions streamline marketing processes while maintaining strategic oversight. We implement tailored AI applications for data analysis, content optimisation, and predictive analytics to improve marketing efficiency and ROI for industrial businesses.
LinkedIn Campaign Accelerator
Our LinkedIn-focused campaigns generate high-quality leads and establish industry authority. We develop targeted content strategies that resonate with B2B audiences. Through profile optimisation, content scheduling, and performance tracking, we help industrial businesses maximise their professional social media presence.
S.P.A.R.K Brand Strategy
This methodology creates distinctive brand identities that stand out in competitive B2B markets. We focus on visibility, recall, and customer choice through cohesive brand frameworks. The strategy includes positioning, messaging, and visual elements tailored to industrial sectors and technical audiences.
People
Jacqui Daley
Founder and Managing Director
With 19 years of CMO experience across Australia and the UK, Jacqui leads with AMI accreditation and industry leadership roles. She specialises in industrial B2B marketing strategy and has driven growth for numerous SMEs.
Jodie Brown
Marketing Strategist and Head of Insights
An experienced market analyst with 20 years in research agencies and corporations, Jodie specialises in data-driven insights for strategic decision-making in industrial sectors.
Jess Dixon
Operations Manager
With 10 years in community services and business systems, Jess builds sustainable operational frameworks that align with company values and client needs.
Tracey Freinberger
Projects Facilitator
A seasoned business director with 40 years of experience, Tracey provides strategic project leadership across marketing initiatives and business development.
Aponi Bruin
Graphic Designer
A creative designer with a degree in Visual Communication, Aponi combines aesthetics and functionality to deliver impactful brand visuals and digital assets.
Questions
What industries do you specialise in?
We focus on industrial B2B sectors including manufacturing, energy, defence, and STEM-based businesses.
How do you help SMEs grow?
We provide research-led strategies, outsourced CMO services, and data-driven marketing to improve visibility and ROI.
Do you offer custom branding solutions?
Yes, our S.P.A.R.K Brand Strategy creates memorable, market-ready brand identities for competitive B2B spaces.
Can you assist with digital marketing?
We offer AI-powered marketing, LinkedIn campaigns, and SEO strategies tailored to industrial audiences.
Are your services available Australia-wide?
While Hunter-based, we deliver strategic marketing solutions to clients across Australia and internationally.
Videos
Reviews (5)
Elechia Jones
Dec 09, 2020
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The Measured Marketer is an fantastic company. I got to work with the amazing Jacqui on a number of items. As an accountant, marketing namely LinkedIn does not come naturally to me.
Jacqui took me through the steps I need to take to feel comfortable to allow me to post and interact on any internet platform. I now have a plan in place for the next few months and I am not stressing about whats next. If you are the slightest bit unsure about who you are wanting to target, what plans you need in place or even the next steps to take, go no further then The Measured Marketer...
AMAZING!!!!!!!!!!!
Jacqui took me through the steps I need to take to feel comfortable to allow me to post and interact on any internet platform. I now have a plan in place for the next few months and I am not stressing about whats next. If you are the slightest bit unsure about who you are wanting to target, what plans you need in place or even the next steps to take, go no further then The Measured Marketer...
AMAZING!!!!!!!!!!!
David Hubbard
Nov 29, 2020
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The virtual CMO service fit our brief and just what we were after. We had an old marketing plan and needed some updated direction and advice on where to next with our marketing. Jacqui spent enough time understanding our business and clients, and the desktop audit made the workshop so much more productive. The recommendations have helped us improve our marketing and continue with a framework so we can maintain going forward. The best thing is we know Jacqui is available should we need more advice in the future.
Kristy Allen
Jul 11, 2020
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Jacqui's both a strategic thinker and a clear communicator. She focuses on the big picture, however has a very analytical mind and in-depth technical knowledge as well - she doesn't miss any details. She's such a pleasure to work with!
Jeremy Dawes
Jul 13, 2019
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Good to work with, great care and enthusiasm for their clients. Friendly, helpful staff who enjoy their work.
Matthew Clements
Nov 09, 2018
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Jacqui and her team at The Measured Marketer have been incredible to work with! Enthusiastic, knowledgeable and fun TMM has consistently delivered on the goals asked of them while providing quality advice on a strategic approach to marketing. A great local team who come highly recommended!
