Business Details
Your Trusted Digital Marketing Partner in Sydney
In Marketing We Trust is a globally certified digital marketing agency specialising in data-driven strategies, SEO, and paid media solutions. Founded by industry veterans, we combine technical expertise with innovative methodologies to deliver measurable results for mid-market to enterprise clients. Our embedded-agency model ensures seamless integration with client teams, prioritising transparency, operational efficiency, and long-term partnerships.With certifications from Google, Matomo, and AWS, we serve clients across travel, finance, eCommerce, and education sectors. Our 70-20-10 framework balances retention, growth initiatives, and innovation, while our remote-first approach minimises overheads without compromising service quality. Trusted by brands like Expedia and Globus, we focus on solving complex challenges through analytics, technical SEO, and hyper-localised campaigns.
Services
SEO
Paid Media
Data Analytics
Technical SEO
International SEO
Landing Page Optimisation
Enterprise SEO
eCommerce SEO
Content Marketing
Tag Management
Highlights and features
- Global team of certified experts in SEO, analytics, and paid media
- Embedded-agency model ensures seamless collaboration and accountability
- Proven ROI through data-driven strategies for Fortune 500 clients
- 70-20-10 framework balances innovation with operational efficiency
- 24/7 support for urgent campaign optimisation needs
Associations and certifications
- Google Marketing Platform Certified Partner
- Google Analytics Certified
- Matomo Certified
- AWS Partner Network
What people say
'Exceptional professionalism'
'Deliver outstanding results'
'Trusted extension of our team'
'Industry-leading expertise'
'Consistent excellence'
Services
Enterprise SEO
Our Enterprise SEO services focus on large-scale websites, improving organic visibility through technical audits, content strategy, and structured data implementation. We specialise in complex site migrations and international SEO for global brands. By combining advanced analytics with competitor analysis, we deliver sustainable growth for clients like Expedia and Globus.
Data Analytics
We transform raw data into actionable insights using Google Analytics, Matomo, and custom dashboards. Our team implements robust governance frameworks to ensure data accuracy while identifying revenue-driving opportunities. Services include tag management, customer journey mapping, and ROI measurement for multi-channel campaigns.
Paid Media
Our paid media strategies combine programmatic advertising with precision targeting across Google, Meta, and niche platforms. We optimise ad spend through A/B testing, audience segmentation, and conversion rate optimisation. Clients benefit from transparent reporting and real-time campaign adjustments for maximum ROI.
International SEO
We help brands expand into new markets with culturally relevant content strategies and hreflang implementation. Our team manages multi-regional campaigns, addressing technical challenges like geotargeting and localised keyword research. Success stories include 14% traffic growth for Expedia in APAC markets.
Landing Page Optimisation
Through rigorous A/B testing and UX analysis, we enhance landing pages to improve conversion rates. Our data-driven approach identifies friction points while implementing persuasive design elements. This service has delivered 473% conversion increases for travel industry clients.
People
Frederic Gonzalo
Founder
Digital marketing pioneer with 15+ years experience scaling global brands. Developed the 70-20-10 framework for sustainable growth. Expert in enterprise SEO and data governance.
Benoit Weber
Head of Digital Analytics
Google Analytics certified trainer with expertise in server-side tracking. Leads implementation of complex data architectures for Fortune 500 clients. Creator of the 'First-Party Data Activation' methodology.
Marius Sprong
Head of SEO
SEO strategist with 12 years in technical optimisation. Specialises in enterprise site migrations and voice search readiness. Regular speaker at international digital marketing conferences.
Khaled Emdad
Paid Media Specialist
PPC expert with 8+ years managing campaigns across travel, SaaS, and retail sectors. Specialises in programmatic advertising and cross-channel attribution models for maximum ROI.
Cristina Song
SEO Specialist
Travel SEO specialist with 10 years experience optimising content for international audiences. Developed localisation strategies that increased non-English traffic by 14% for major clients.
Questions
How does your embedded-agency model work?
We integrate directly with your team using shared tools and processes, operating as an extension of your marketing department while maintaining remote flexibility.
What industries do you specialise in?
We focus on travel, finance, education, and eCommerce sectors with complex digital marketing requirements and global expansion goals.
How do you measure campaign success?
We use custom KPIs aligned with business objectives, combining Google Analytics 4, conversion tracking, and ROI analysis for comprehensive reporting.
Can you handle multi-language SEO?
Yes, our international SEO services include hreflang implementation, localised content strategies, and cultural adaptation for 11+ language markets.
What analytics platforms do you support?
We work with Google Analytics, Matomo, Adobe Analytics, and custom data warehouses, ensuring seamless integration with your existing tech stack.
How do you stay updated with algorithm changes?
Our team participates in Google beta programs and industry certifications, implementing proactive adjustments to maintain search visibility.
Reviews (7)
Louise Percy
Sep 26, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Absolute experts in SEO, SEM and digital strategy, they truly live up to their name and I trust them to deliver great results for my brands. They operate as if they are part of your team and have the detailed skill-sets to plug any holes you have internally.
Absolute experts in SEO, SEM and digital strategy, they truly live up to their name and I trust them to deliver great results for my brands. They operate as if they are part of your team and have the detailed skill-sets to plug any holes you have internally.
Gunaseelan Daniel
Jul 25, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
i got a chance to attend one of meetup session. It was an informative session and it was great to about how about the how businesses are evolving for data driven marketing. My appreciation to efforts put by the team of 'Marketing We Trust' for conducting such wonderful sessions.
i got a chance to attend one of meetup session. It was an informative session and it was great to about how about the how businesses are evolving for data driven marketing. My appreciation to efforts put by the team of 'Marketing We Trust' for conducting such wonderful sessions.
Divagaran Subramaniam Pillai
Jan 17, 2021
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Very informative sessions from IMWT. Happy that i'm associating with Paul & team, and their effort is worth for young marketers who like to explore with the new digi marketing trends. I've been attending since Aug 2019. Of course missed some sessions, but the lovely part is, later we can access it in their website blog section. Keep doing the excellent work team.....wishes :)
Wylan Ho
Dec 15, 2020
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I met Paul at a GMP event and was since then captivated by how different IMWT is compared to other digital marketing agencies. If you are looking for someone to springboard your businesss growth, look no further!
Simon Millard
Nov 05, 2020
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There are a lot of meetup and similar collaboration/content sharing opportunities in the market, but those run by Paul and his team are amongst the best. Huge amount of value add, essential viewing for anyone in the data & digital space. Thanks guys!
Adam Vance
Oct 07, 2020
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Positive:Professionalism,Responsiveness
IMWT is our partner in helping us lift our digital and social game. Their understanding of our business at Cruiseco and ability to help adjust and refine our goals, whilst ensuring we become more educated by best practice has been extremely beneficial. We look forward to growing our relationship in the future.
IMWT is our partner in helping us lift our digital and social game. Their understanding of our business at Cruiseco and ability to help adjust and refine our goals, whilst ensuring we become more educated by best practice has been extremely beneficial. We look forward to growing our relationship in the future.
Carl Brown
Aug 17, 2020
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Really knowledgable and friendly team, always happy to share their expertise. They also run Meetups that regularly feature presentations on interesting topics and I've always left each one I've attended having learnt something new and met someone awesome!
