Business Details
24 Years
experience
Strategic Branding Services for Business Growth
Tiny Hunter is a female-led strategic branding agency established in 2002, dedicated to aligning brand, culture, and experience to drive business transformation. Our Brand Kinship Framework employs a human-centric approach, fostering clarity and alignment from within organizations to create sustainable growth. With over two decades of expertise, we combine robust strategy and impactful creative to deliver results through services like brand strategy, identity development, and digital experiences.Our collaborative environment prioritizes client needs, leveraging deep understanding of the Australian market to craft brands that resonate globally. We measure success through tangible outcomes like Beerenberg's 30% sales increase and Big River Group's unification of 24 acquisitions.
Services
Brand Strategy
Brand Identity
Marketing Communications
Web & Digital
Employer Branding
Brand Audit
Brand Engagement
Packaging Design
Creative Campaigns
UX Design
Details
- Year established: 2002
Highlights and features
- We offer 20+ years of strategic branding expertise
- Our human-centric approach prioritizes customer journeys
- Collaborative environment with direct access to senior strategists
- Deep understanding of Australian market dynamics
- Proven results with clients like Beerenberg and Big River Group
What people say
30% sales increase
Exciting experience
Moved ahead leaps
Future-proofed brand
Luxury positioning success
Services
Brand Strategy
Develop data-driven brand strategies that define market positioning and competitive advantage. We analyze consumer insights to create tailored frameworks that align business goals with customer needs, ensuring consistent messaging across all touchpoints to drive long-term growth and market relevance.
Brand Identity
Create distinctive visual identities that communicate brand values through design elements. Our approach combines typography, color theory, and visual storytelling to develop cohesive brand systems that enhance recognition and emotional connection with target audiences across both digital and physical platforms.
Employer Branding
Build internal brand alignment to enhance employee engagement and recruitment. We develop comprehensive strategies that connect organizational culture with brand values, creating authentic employee experiences that translate to improved customer satisfaction and stronger market positioning through consistent brand delivery.
Brand Audit
Conduct comprehensive evaluations of brand health and market perception. Our audits analyze brand consistency, customer sentiment, and competitive positioning to identify growth opportunities, providing actionable insights that inform strategic decisions and measure brand performance against business objectives.
Web & Digital
Design seamless digital brand experiences across online platforms. We create user-centric websites and campaigns that reflect brand identity while optimizing conversion paths, ensuring cohesive brand storytelling through responsive design, intuitive navigation, and data-driven content strategies.
People
Jodie de Vries
Founder & CEO
With 20+ years in branding, Jodie leads Tiny Hunter's strategic vision. She developed the Brand Kinship Framework and drives client partnerships, focusing on aligning business strategy with brand purpose to deliver measurable growth outcomes for organizations.
Kiri White
Business Growth Strategist
Specializing in brand-led business transformation, Kiri helps clients identify growth opportunities through strategic brand alignment. Her expertise spans brand architecture, market positioning, and developing scalable brand systems that drive commercial success.
Sarah Gardner
Creative Director
Leading the creative team, Sarah translates brand strategies into compelling visual identities. With extensive experience in design-led branding, she ensures creative excellence across all client deliverables while maintaining strategic brand consistency.
Ben Barkwith
Digital Design Director
Ben oversees digital brand experiences, combining technical expertise with creative vision. He specializes in creating seamless brand interactions across digital platforms, focusing on user experience and brand consistency in the digital space.
Byron Whelan
Technical Director
Byron ensures technical excellence in brand implementation, managing digital infrastructure and technical delivery. His expertise in brand technology solutions helps clients maintain consistent brand experiences across complex digital ecosystems.
Questions
What industries do you specialise in?
We work across FMCG, healthcare, hospitality, professional services, and not-for-profit sectors, adapting our expertise to each industry's unique challenges.
How long does a branding project take?
Project timelines vary from 3-12 months depending on scope, with ongoing brand stewardship available for long-term partnerships.
Do you work with international clients?
While based in Sydney, we collaborate with clients globally, leveraging digital tools to maintain effective communication across time zones.
What makes your approach different?
Our Brand Kinship Framework uniquely combines internal brand alignment with customer-centric strategies, ensuring brands create meaningful connections that drive business growth.
Can you help with rebranding?
Yes, we specialise in strategic rebranding that maintains customer loyalty while refreshing brand positioning, with proven success in complex transformations.
How do you measure branding success?
We track both qualitative outcomes (brand perception) and quantitative metrics (sales growth, market share) to demonstrate branding's impact on business performance.
Videos
Reviews (5)
Peter Kafataris
Oct 07, 2021
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Tiny Hunter were appointed by myself and my cousin to help design a logo and branding plan for our upcoming business venture. They started with an in depth brainstorming session to understand our approach, goals, values, and mission. From there the team appointed Ara, a designer within the business. From the outset, she came up with impressive and meaningful work that fit our discussion and directions. The entire process was very relaxed and all our concerns were addressed, even when we wanted to see the entire body of work presented in different colour schemes. The team was extremely friendly
Marnie Jones
Sep 11, 2021
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Positive:Professionalism,Quality,Value
Tiny Hunter is incredible. Impressive experience and results. Highly recommend.
Tiny Hunter is incredible. Impressive experience and results. Highly recommend.
Sharon Addington
Jun 08, 2021
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Positive:Professionalism,Quality,Responsiveness
It has been an absolute pleasure to work with the superstars at Tiny Hunter - they are highly experienced and are experts in their craft and this translates to every detail of their work. I can highly recommend the Tiny Hunter team for any branding or strategy work.
It has been an absolute pleasure to work with the superstars at Tiny Hunter - they are highly experienced and are experts in their craft and this translates to every detail of their work. I can highly recommend the Tiny Hunter team for any branding or strategy work.
Family Business Australia
Jan 23, 2021
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We have worked with Tiny Hunter for a couple of years now and couldn't recommend them more. The design work and messaging they have produced for our conferences has always been extremely high quality and the team work with us when we have minor tweaks or feedback. The team are always friendly, helpful, flexible and always achieve our requested timelines.
Phoebe Schroder
Nov 27, 2020
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Had the pleasure of working with Ara from Tiny Hunter. Ara was extremely professional and patient as she worked with us as we continually made changes to our content. She was also a fantastic problem solver, suggesting great solutions and designs when we posed questions to her. Very quick and immaculate work. We are excited to work with Tiny Hunter in the future.
