Business Details
16 Years
experience
Strategic Communications Experts for Impactful Change
Founded in 2010 by Jo Scard, a respected political adviser and award-winning journalist, we are a purpose-driven communications agency dedicated to creating meaningful impact. Our work focuses on empowering organisations across Australia and Asia to amplify their voices, build trust, and drive lasting change. With expertise in strategic communications, government relations, and media engagement, we deliver tailored solutions that align with our clients' goals. Our team combines deep industry knowledge with innovative approaches to storytelling and stakeholder engagement. Recognised through multiple industry awards, including PRCA APAC and Mumbrella CommsCon accolades, we maintain a strong commitment to social change and inclusion.Our services span campaign development, media relations, workshops, and event management, all designed to elevate brands and inspire action. We pride ourselves on understanding the unique needs of each client, ensuring our strategies deliver measurable outcomes. As advocates for equity and diversity, we celebrate inclusion across all dimensions of identity and experience. Our work with high-profile clients demonstrates our ability to navigate complex challenges and achieve impactful results. Through a combination of strategic insight and creative execution, we help organisations shape perceptions and drive meaningful progress.
Services
Strategic Communications
Government Relations
Media Relations
Campaign Development
Stakeholder Engagement
Workshops and Training
Event Management
Content Creation
Details
- Year established: 2010
Highlights and features
- We offer tailored strategic communications solutions to drive meaningful change
- Our team includes award-winning professionals with expertise in government relations and media engagement
- We deliver integrated campaigns combining advocacy, storytelling, and stakeholder management
- Our approach prioritises measurable outcomes through evidence-based communication strategies
- We maintain a strong commitment to social change and inclusive communication practices
What people say
Took care to prepare us
Coached us effectively
Real impact achieved
Measurable outcomes delivered
Strong media relationships
Services
Strategic Communications
We develop tailored communication strategies to help organisations shape public perception and achieve their objectives. Our approach combines stakeholder analysis, message development, and multi-channel delivery. With expertise in both corporate and government communications, we create cohesive strategies that drive measurable outcomes through consistent messaging and targeted engagement.
Government Relations
Our government relations services focus on building bridges between organisations and policymakers. We facilitate access to key decision-makers and develop advocacy campaigns to influence policy outcomes. Through strategic engagement with ministers and MPs, we help clients navigate regulatory frameworks and secure support for funding or policy changes that align with their missions.
Media Relations
We amplify brand visibility through targeted media relations strategies that secure high-quality coverage across traditional and digital platforms. Our team develops compelling narratives and manages media engagement to build brand authority. From press releases to crisis communications, we ensure consistent messaging that enhances public perception and maintains positive media relationships.
Campaign Development
Our campaign development services create impactful initiatives that drive organisational objectives and public engagement. We design multi-phase campaigns combining digital, media, and grassroots elements to maximise reach. Through strategic storytelling and measurable KPIs, we help clients achieve specific outcomes while maintaining alignment with their core values and mission.
Stakeholder Engagement
We develop comprehensive stakeholder engagement strategies that build long-term partnerships and foster mutual understanding. Our approach identifies key audiences and creates tailored communication plans to maintain positive relationships. Through regular consultation and transparent communication, we help organisations maintain strong community connections and address stakeholder concerns proactively.
People
Jo Scard
Founder
Award-winning journalist and political adviser with over 15 years' experience in strategic communications. Recognised in B&T's Women in Media Power List, Jo established Fifty Acres in 2010 to drive social change through impactful communication strategies.
Questions
What industries do you specialise in?
We work across diverse sectors including government, health, education, technology, and non-profit organisations throughout Australia and Asia.
How do you approach campaign development?
Our campaigns combine strategic messaging, media engagement, and stakeholder consultation to create measurable impact aligned with client objectives.
What sets you apart from other agencies?
Our focus on purpose-driven communication, combined with government relations expertise and award-winning team experience, delivers unique value to clients.
Do you offer training programs?
Yes, we provide customised workshops that equip teams with essential communication skills and strategic engagement techniques.
How do you measure campaign success?
We use a combination of media coverage metrics, stakeholder feedback, and specific KPIs aligned with each client's strategic objectives.
