Business Details
9 Years
experience
Custom Picture Framing in Wahroonga | In The Picture
In The Picture is a custom picture framing business established in 2017, based in Hornsby, New South Wales. Our team is passionate about conservation, colour, and design, dedicated to enhancing the beauty of your artwork through meticulous framing. We pride ourselves on offering personable, old-fashioned customer service, taking time to understand your vision and design a finished product tailored to your style and home. Our policy ensures all work meets exacting standards, with custom framing handmade in our Hornsby studio by the craftspeople you consult.We provide complimentary colour and product consultations, with quotes valid for three months, and maintain a commitment to transparency and client satisfaction. Our turnaround time is typically three weeks, with projects managed at different stages to ensure precision. We welcome feedback and aim to make every client experience exceptional.
Services
Custom Framing
Art Conservation
Art Sales
Consultations
Hanging Services
Details
- Year established: 2017
Highlights and features
- We offer 20+ years of expertise in custom framing and design principles.
- Our team provides personalized consultations tailored to your style and home.
- All framing is handmade in our Hornsby studio by experienced craftspeople.
- We use conservation-grade materials to protect and preserve your artwork.
- Complimentary colour and product consultations with obligation-free quotes.
What people say
Excellent service
Highly recommend
Beautiful finished product
Knowledgeable staff
Personalised approach
Services
Custom Framing
Our custom framing service creates tailored solutions for artworks, combining conservation techniques with design expertise. Each frame is handmade in our Hornsby studio, ensuring durability and aesthetic harmony with your space. Clients receive detailed consultations to align framing choices with their artwork's needs and interior decor.
Art Conservation
Specialised conservation framing protects and preserves artworks using acid-free materials and UV-resistant glass. Our process minimises damage from light, humidity, and pollutants, extending the lifespan of prints, watercolours, and documents while maintaining their original integrity.
Art Sales
We curate limited editions, original paintings, and prints from local and international artists. Our gallery showcases diverse styles, including etchings, lithographs, and Giclee prints, alongside accessories from emerging designers to suit various tastes and interiors.
Consultations
Complimentary consultations guide clients through colour, frame, and mat selection, tailored to artwork sentiment and display environments. Our team provides clear recommendations, ensuring confidence in decisions while aligning with budget and aesthetic goals.
Hanging Services
We offer installation services and sell the Gallery Hanging System, a damage-free solution for displaying artworks. This system allows easy repositioning without wall damage, ideal for homes, galleries, or offices seeking flexible and secure art display options.
People
Julie Gardiner
Owner
Julie curates the studio gallery's art collection, sourcing works from local and international talent. She oversees the selection of limited editions and original pieces available for purchase.
Margaret
Consultant
Margaret provides expert framing consultations, guiding clients through design choices and material selections. She ensures each project aligns with the client's vision and the artwork's preservation needs.
Phoebe
Team Member
Phoebe assists with consultations and project coordination, offering clear explanations of framing processes and care instructions for finished artworks.
Doug Zihrul
Conservator
Doug specialises in art conservation, treating works on paper including watercolours, prints, and documents. He has over 40 years of experience in paper conservation and restoration.
Questions
What services does In The Picture offer?
We provide custom picture framing, art conservation, consultations, art sales, and installation services using the Gallery Hanging System.
How long does framing take?
Typical turnaround is three weeks, depending on workload and project complexity.
Do you offer consultations?
Yes, we provide complimentary colour and design consultations with obligation-free quotes valid for three months.
Can you help with hanging artwork?
We recommend the Gallery Hanging System and connect clients with professional installers for safe and damage-free hanging.
What areas do you serve?
We serve Hornsby, Wahroonga, and surrounding regions including Central Coast, Asquith, and Turramurra.
Are conservation materials used?
Yes, we use museum-grade materials like UV-protected glass and acid-free mounts to preserve your artwork long-term.
Reviews (5)
Mike Likes To Game
Nov 12, 2020
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Very good place to go. I got my poster framed a couple of months ago and would definitely consider going again
Daisy Brown
Jun 18, 2020
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Julie and the team are wonderful to deal with. Their service is professional, fast, and the quality is the best in the area. Would highly recommend!
Lachlan Bunn
Nov 10, 2019
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Thanks to Julie and the rest of the team for taking such good care of my artwork! Very happy with the service and result!
Mary-Ann Mead
Nov 06, 2019
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Absolutely love the work done at In the Picture Hornsby. The staff are so knowledgeable dedicated and willing to help. I have had quite a few items framed and have been more than happy with everything. I recently recommended that my son get his recent canvas framed there. The size of the canvas was a huge challenge but we are so happy with the result. His response absolutely epic!
Says it all really.
Says it all really.
Margaret Morgan
Oct 13, 2019
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I had three Klimt landscape prints framed at In The Picture, and cannot recommend their business more highly. Extremely professional with real expertise, they gave me excellent practical and aesthetic advice on the mounts, frames and glass, and are friendly and warm and reliable. 10/10.
