Business Details
23 Years
experience
Trusted Accounting & Business Advisory Services in Stirling
Propel Business Group was founded in March 2003 by Russell and Sharon Woollett, driven by a vision to help businesses thrive through personalised financial guidance. Over two decades, we expanded our expertise by welcoming partner Darren Jones, establishing a regional office in Karratha, and acquiring a South Perth firm specialising in high-wealth clients. Our collaborative team culture and commitment to exceptional service have solidified our reputation as trusted advisors. We prioritise clear communication, avoiding industry jargon to ensure clients fully understand their financial landscape. Our mission focuses on delivering integrated, ongoing advice tailored to individual and business needs.With offices in Stirling, South Perth, and Karratha, we serve diverse clients from startups to established enterprises. Our values of collaboration, client-centricity, and quality service underpin every interaction. We specialise in accounting, tax planning, business advisory, finance, and wealth management, offering holistic solutions. Our Xero Platinum Partner status reflects our expertise in digital accounting systems. Through proactive quarterly reviews and strategic planning, we help clients optimise profitability and cash flow. By combining technical excellence with a supportive approach, we empower businesses to achieve sustainable growth and long-term success.
Services
Accounting & Tax Advice
Bookkeeping Services
Business Advisory
Finance Solutions
Financial Planning
Xero Implementation
Cashflow Management
Mortgage Broking
Wealth Creation
Organisational Reviews
Details
- Year established: 2003
Highlights and features
- We offer over two decades of combined experience in accounting and business advisory.
- Our collaborative approach ensures tailored solutions aligned with client goals.
- Xero Platinum Partner status demonstrates expertise in digital accounting systems.
- Quarterly business performance reviews proactively identify growth opportunities.
- Integrated services combine accounting, finance, and wealth management expertise.
Associations and certifications
- Xero Platinum Partner
What people say
Reliable team
Successful growth
Expert advice
Personalised service
Business development
Services
Accounting & Tax Advice
Our accounting and tax advice services simplify complex financial matters for businesses and individuals. We specialise in tax returns, GST compliance, business tax planning, and SMSF management. With real-world experience and ongoing professional development, we provide strategic advice that considers your complete financial picture. Our team proactively identifies tax efficiencies to protect and grow your wealth while ensuring compliance with regulatory requirements.
Business Advisory
We offer proactive business advisory services focused on improving profitability and operational efficiency. Through quarterly performance reviews and cashflow management strategies, we help businesses understand key financial drivers. Our services include organisational reviews, KPI development, and 90-day action plans tailored to your business goals. This approach enables data-driven decision-making and sustainable growth.
Bookkeeping Services
Our Xero-certified bookkeeping services ensure accurate financial records for informed decision-making. We offer system setup, payroll management, and BAS lodgements with flexible pricing options. By maintaining up-to-date records and streamlining financial processes, we help businesses meet compliance obligations while providing clarity on their financial position to support growth strategies.
Financial Planning
Our financial planning services simplify complex wealth creation strategies for individuals and families. We specialise in investment planning, retirement strategies, and tax-efficient solutions. By integrating accounting and mortgage expertise, we create holistic plans that align with your long-term goals. Regular reviews ensure your financial strategy evolves with changing circumstances to maximise wealth outcomes.
Finance Solutions
We provide comprehensive finance solutions including mortgage broking and business lending. With access to over 20 Australian lenders, we source competitive loan products tailored to your needs. Our services cover home purchases, construction loans, debt consolidation, and business financing. We support clients through the entire loan process from application to settlement and beyond.
People
Russell Woollett
Founder
Co-founder with over two decades of accounting experience, Russell established the firm in 2003 to provide client-focused financial solutions. His leadership focuses on building long-term client relationships through transparent advice and strategic thinking.
Sharon Woollett
Founder
Co-founder Sharon Woollett brings extensive accounting expertise to the firm. Together with Russell, she established the practice's client-centric philosophy, emphasising clear communication and practical financial guidance for business owners across Western Australia.
Darren Jones
Partner
Partner Darren Jones contributes specialist knowledge in business advisory and tax planning. With significant experience in corporate restructuring and strategic growth, he plays a key role in expanding the firm's service offerings and client base.
Rick Moffitt
Mortgage Director
As Director of Propel Mortgage, Rick offers 20+ years of finance experience. He leads our mortgage broking services, leveraging extensive lender relationships to secure optimal loan solutions for residential and business clients across Australia.
Paul Holly
Wealth Director
Certified Financial Planner Paul Holly heads our financial advice division. He specialises in investment strategies and retirement planning, integrating accounting expertise with wealth creation solutions to help clients achieve long-term financial goals.
Questions
What accounting services do you offer?
We provide tax returns, financial statements, GST compliance, business tax planning, SMSF management, and tailored advisory services for businesses and individuals.
How do you differ from other accountants?
We combine technical expertise with proactive quarterly reviews and strategic planning, using clear communication without industry jargon to ensure client understanding.
Which areas do you service?
We operate from Stirling, South Perth, and Karratha, serving clients across Western Australia with both in-person and online services.
What business advisory services are available?
Our advisory services include cashflow management, organisational reviews, KPI development, and 90-day action plans to improve profitability and operational efficiency.
Do you offer financial planning?
Yes, we provide comprehensive financial planning covering investments, retirement strategies, tax efficiency, and wealth creation tailored to individual circumstances.
How do I start working with you?
Contact us for a complimentary Proactive Accounting Meeting to discuss your needs, identify opportunities, and receive a tailored proposal with transparent pricing.
Reviews (6)
Sarah
Dec 03, 2020
Report
Propel Business Group have been doing my tax returns for nearly 10 years, there is no one else I would trust. They are fast, efficient and very thorough! High recommend if you are looking for a good accountant.
Bobby Tiong
Nov 03, 2020
Report
I would highly recommend the Propel Business Group to anyone looking for a new accountant. Darren is extremely professional, organised, personable and has fantastic correspondence. The service you get from the moment you walk in the front door from everyone is first class
Carey Brampton
Jun 17, 2020
Report
Darren from propel business group has looked after our small air conditioning business for the past 3 years. We are super happy with the service he provides at a good price. He has great up to date knowledge of the system which has helped our business to grow and be in a good position, especially in these uncertain times. Would highly recommend.
Tim Braybrooke
Oct 04, 2019
Report
Propel have always been very professional and helpful. I have used Propel to assist with my tax for many years now and have recently had Propel set up my new company. Darren is very knowledgable, approachable and is able to explain some of the more difficult concepts in a clear and easy to understand way. My experience with Propel has always been pleasant and I have been very happy with the outcome of the service they provide.
Antonia Veale
Sep 11, 2019
Report
Myself and my partner saw Darren at Propel Group this year to do our tax return. After being let down by 2 previous accountants in prior years resulting in a tax audit, we have been looking for an accountant we can trust and rely on. Darren is just that. He explained all our prior issues in detail and went above and beyond to meticulously go through each of our returns to ensure all issues were resolved. Thank you Darren! We will be using this company from now on. Highly recommend!
Kimberley Bartlett
Aug 30, 2019
Report
My husband and I have been using Darren at Propel Business Group for well over 10 years! The professional advice we have been given over the years has been priceless, along with exceptional customer service and a very helpful, friendly and approachable team. Thoroughly recommend Darren and his team.
