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40 Years
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Emergency
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Your Trusted Optometrist in Rosebud, Victoria
Established in 1986, Designed Eyes is a family-owned optometry practice in Rosebud, Victoria, with over four decades of combined expertise. Our principal, Murray O'Brien, brings 42 years of experience in optical manufacturing and retail, having trained at RMIT and pioneered on-site lens production since the business's inception. Therapeutically qualified optometrist Eva Wong, with over 25 years in private practice, delivers comprehensive eye health assessments, including advanced diagnostics like Optical Coherence Tomography (OCT) scanning.

We specialise in custom eyewear solutions, offering European and Japanese frames, rimless designs, and same-day repairs. Our commitment to quality extends to precision lens fitting, children's vision care, and tailored advice on lens materials and coatings. As the only Rosebud practice with in-house manufacturing capabilities, we combine traditional craftsmanship with modern technology to serve local and regional clients.
Services
Optometry Services Lens Manufacturing Frame Repairs Same-Day Glasses Rimless Eyewear Children's Vision Care OCT Scanning Custom Lens Fitting Polarised Sunglasses Optical Dispensing
Details
  • Year established: 1986
Highlights and features
  • We offer on-site lens manufacturing and rimless eyewear expertise since 1986
  • Our therapeutically qualified optometrist provides advanced OCT scanning diagnostics
  • Same-day glasses and emergency repairs available with 40+ years technical experience
  • Specialists in children's vision care and complex prescription requirements
  • Curated selection of European and Japanese frames with lifetime durability guarantees
Services
Optometry Services
Our therapeutically qualified optometrist conducts comprehensive eye health assessments, including glaucoma and macular degeneration screening. Each 30-40 minute consultation includes refraction testing and Medicare direct billing. We provide therapeutic prescriptions and coordinate specialist referrals when required.
Lens Manufacturing
On-site lens production using Japanese Nidek equipment ensures precision fitting for all prescriptions. We specialise in high astigmatism, prism corrections, and occupational lenses. Materials range from polycarbonate safety lenses to ultra-thin 1.74 index options for high prescriptions.
Same-Day Glasses
Single-vision glasses completed within hours using premium stock lenses. Emergency repairs and frame adjustments available immediately. For complex prescriptions, hard-coated lenses ready in four days and multi-coated options within a week.
Rimless Eyewear
Custom rimless manufacturing using CNC machinery for precise drilling and faceting. We offer diamante inlays and specialist repairs including lens re-mounting. Murray O'Brien's 40 years' experience ensures durability and aesthetic perfection in every frameless creation.
OCT Scanning
Advanced Optical Coherence Tomography scans detect early ocular diseases like diabetic retinopathy and glaucoma. Non-invasive light-based technology provides cross-sectional macular imaging. Available as part of routine exams or on specialist referral with Medicare rebates applicable.
People
Murray O'Brien
Principal Optician
With 42 years in optical manufacturing, Murray established Designed Eyes in 1986. His expertise spans rimless design, complex lens fitting, and emergency repairs. A former RMIT diploma holder, he combines traditional craftsmanship with modern technology for precision eyewear solutions.
Eva Wong
Optometrist
Graduating from Melbourne University, Eva brings 25+ years of therapeutic optometry experience. Specialising in children's vision care and OCT diagnostics, she conducts comprehensive eye health assessments. Her qualifications include behavioural optometry and therapeutic prescribing rights.
Questions
Do you offer same-day emergency glasses repairs?
Yes, we provide immediate adjustments and repairs for broken frames. If replacement is needed, we can often fit existing lenses into new frames while you wait.
Can you handle complex prescription requirements?
Our on-site manufacturing accommodates high astigmatism, prism corrections, and occupational lenses. Murray O'Brien's 40 years' experience ensures precision for even the most challenging prescriptions.
What eyewear brands do you stock?
We feature premium European and Japanese frames including Bolle, Kame Man Nen, Prodesign, and Rodenstock. Our selection prioritises durability, lightweight materials, and timeless design aesthetics.
Do you accept Medicare direct billing?
Yes, we offer Medicare direct billing for standard eye examinations where applicable. OCT scans attract separate fees with partial rebates available through private health insurance.
Can you make rimless glasses to custom specifications?
Our CNC machinery enables custom rimless designs in any shape or size. We offer diamante inlays and specialist faceting, with repairs including lens re-mounting using precision drilling techniques.
What lens coating options are available?
We provide anti-reflective multicoatings, transition lenses, and polarised options. Nupolar polarised lenses from Younger Optics offer superior glare protection for outdoor activities and water sports.
Reviews (1)
Scott Watson
Jun 25, 2020 Report
Murray did a great job with two pairs of glasses. He carefully guided me in the selection of lenses that met my needs - including close up reading of fine detail, computer use and all purpose distance use. The result is the most useful/best fit combination of glasses I've ever had. His craftsmanship is superb too and he has a great range of frames.