Business Details
11 Years
experience
Trusted eCommerce Accounting Services in Australia
As seasoned accounting professionals, we specialise in providing tailored financial solutions for high-growth eCommerce businesses. Founded in 2015, our mission is to empower entrepreneurs through stress-free financial management, enabling them to focus on scaling their ventures. Our team of certified accountants and virtual CFOs brings decades of combined experience in cloud accounting, tax compliance, and strategic financial planning. We have developed proprietary frameworks for platforms like Shopify, WooCommerce, and Amazon FBA, ensuring seamless integration with Xero. Recognised as Xero Bookkeeping Partner of the Year in Australia and finalists in the Australian Accounting Awards, our expertise is built on a foundation of innovation and client-centric service.With operations across Australia, the US, the UK, and Europe, we serve 7- and 8-figure eCommerce businesses globally. Our approach combines technical excellence with actionable insights, including inventory reporting, profitability analysis, and cash flow forecasting. We prioritise transparency, offering ongoing training and support to ensure clients understand their financial data. Our commitment to quality has earned us a reputation as a trusted partner for businesses seeking scalable accounting solutions.
Services
eCommerce Bookkeeping
Virtual CFO Services
Tax Compliance
Xero Setup
Profitability Analysis
Details
- Year established: 2015
Highlights and features
- We specialise in 7- and 8-figure eCommerce businesses using Shopify, WooCommerce, and Amazon FBA.
- Our proprietary cloud accounting framework integrates seamlessly with Xero for real-time financial reporting.
- Award-winning team with expertise in inventory reporting, profitability analysis, and tax compliance.
- Global support across Australia, the US, the UK, and Europe with 24/7 client accessibility.
- Proven track record helping clients secure funding, optimise cash flow, and scale sustainably.
Associations and certifications
- Xero Certified Consultant
- Xero Bookkeeping Partner of the Year 2019 Australia
- Xero Bookkeeping Partner of the Year 2019 Queensland
- Xero Bookkeeping Partner of the Year 2017 Queensland
What people say
CFO-level support
Comprehensive specialist solution
Accurate financial data
Time-saving
Proactive communication
Services
eCommerce Bookkeeping
Our monthly bookkeeping services ensure accurate financial records for Shopify, WooCommerce, and Amazon FBA businesses. We use Xero to provide real-time reporting, payroll processing, and tax compliance. Clients benefit from weekly chart of accounts balancing and seamless integration with A2X for automated reconciliation. This service is ideal for businesses seeking to outsource financial management while maintaining control over their data.
Virtual CFO Services
We offer strategic financial planning for high-growth eCommerce brands, including cash flow forecasting, inventory planning, and mergers & acquisitions support. Our team provides benchmarking data from 100+ client businesses to identify profitability trends. Services include KPI tracking, salary cap planning, and funding acquisition assistance. This solution helps entrepreneurs make data-driven decisions without hiring a full-time CFO.
Tax Compliance
Specialised tax services for Australian and US eCommerce businesses cover GST/VAT reporting, sales tax filings, and corporate tax returns. We ensure compliance with local regulations while optimising tax liabilities through strategic planning. Our team handles revenue recognition for shipped goods and inventory cost allocations. Clients receive quarterly filings and advisory sessions for business structuring and government grants.
Xero Setup
We migrate businesses to Xero from QuickBooks or MYOB, creating customised charts of accounts and automating reconciliation rules. The process includes two training sessions and ongoing support for inventory management and payroll integration. This service ensures seamless transition to cloud accounting, with tailored configurations for multi-channel eCommerce operations.
Profitability Analysis
Our analysis identifies high-performing products and cost-saving opportunities through SKU-level reporting. We provide benchmarking against industry standards and track metrics like return on marketing spend. This service includes monthly profitability reviews and strategic recommendations for margin improvement, helping businesses optimise their product portfolios and pricing strategies.
People
Meryl Johnston
Founder & Advisor
Chartered Accountant and founder of Bean Ninjas, Meryl redefined cloud bookkeeping after a 2015 launch from her kitchen table. With experience in auditing and lecturing, she leads the firm's global strategy while sharing insights on entrepreneurship through podcasts and blogs.
Tracey Newman
Director of Bean Ninjas Australia
A Chartered Accountant and Tax Agent, Tracey specialises in cloud accounting systems for eCommerce businesses. With over 20 years in Big 4 firms, she now focuses on optimising financial tech stacks for Australian clients, particularly in inventory management and Xero integrations.
Wayne Richard
Partner & Global Operations Director
Former Hewlett Packard executive Wayne joined Bean Ninjas in 2017, scaling its US operations. As a management accountant, he oversees global teams while balancing family life with his five children, bringing corporate efficiency to SME accounting.
Tom Mercer
Director of Bean Ninjas Europe
ACCA-certified Tom leads European operations, designing bespoke accounting solutions for online businesses. Fluent in Spanish and English, he specialises in automating bookkeeping processes for cross-border eCommerce ventures while ensuring local compliance.
Michael Wark
Virtual CFO Director
Chartered Accountant Michael helps agencies scale through financial systems and accountability frameworks. With experience in big firms and one-on-one client work, he provides Trimline's clients with strategic financial guidance tailored to their growth stage.
Questions
What accounting platforms do you work with?
We specialise in Xero, A2X, and QuickBooks integrations for Shopify, WooCommerce, and Amazon FBA businesses.
Do you handle tax compliance for international businesses?
We provide tax services for Australian and US clients, with European support through our UK office.
How do you ensure accurate inventory reporting?
Our proprietary framework tracks stock on hand, landed costs, and goods in transit using weekly reconciliations.
Can you help with funding acquisition?
Yes, we've assisted clients in securing $2.2M+ through crowdfunding and working capital providers.
What is included in your virtual CFO service?
Cash flow forecasting, KPI tracking, salary cap planning, and strategic advisory for business growth.
How long does the Xero setup process take?
Timelines vary based on complexity, but include discovery calls, implementation, and two training sessions.
Videos
Reviews (4)
Tim Trampedach
May 25, 2021
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We've used Bean Ninjas for a few years now and have been happy with the services. The interaction with the team is easy and we are asked to provide our necessary input every month in an easy fashion via various tools. Would gladly recommend for any eCommerce business.
Jesse Hanley
Mar 10, 2021
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I dont want to spend any time in my accounting software at all. Id rather focus on helping customers and making sales and talking to my team I just wanted to find a provider who could tell me, Im going to handle these correctly, and you guys did.
Graham Haas
Dec 26, 2020
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Positive:Professionalism,Quality,Responsiveness,Value
I've been with Bean Ninjas over a year now and they came highly recommended. Easy to see why. They understand online content business, are responsive and easy to work with. Very well run company.
I've been with Bean Ninjas over a year now and they came highly recommended. Easy to see why. They understand online content business, are responsive and easy to work with. Very well run company.
Mark Webster
Jan 26, 2020
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We've been with Bean Ninjas for over 3 years now. As an online business, most traditional accountants struggled to keep up with our automated transactions, subscription payments, paypal/stripe setup and all our EU VAT MOSS charges for digital transactions. Bean Ninjas were different. The understand online businesses and work with you to make bookkeeping work for you.
