Business Details
26 Years
experience
Trusted Accounting & Tax Services in Sunbury
Established in January 2000, Profit Sense was founded to address the growing need for comprehensive accounting and business advisory services following the introduction of GST in Australia. Our practice is built on the philosophy that 'Profit Makes Sense', focusing on empowering small to medium businesses through timely, efficient, and affordable solutions. With over two decades of experience, we specialise in tax preparation, financial statements, and business advisory services, combining technical expertise with practical insights. Our team of qualified professionals delivers tailored advice, from start-up guidance to tax planning and business succession strategies, ensuring clients achieve financial independence.We prioritise client education and transparency, fostering long-term relationships built on trust and ethical service. Our commitment to excellence is reflected in our proactive communication, use of advanced accounting systems, and dedication to simplifying complex financial processes. Recognised for our approachable team and client-centric approach, we have maintained loyal relationships with businesses across Sunbury and surrounding regions. By aligning our success with our clients' prosperity, we strive to be a trusted partner in driving sustainable business growth.
Services
Income Tax Preparation
Activity Statement Preparation
Corporate Secretarial
Financial Statements
Business Advisory
Mortgage Broking
Details
- Year established: 2000
Highlights and features
- We offer 20+ years of experience in accounting and business advisory services.
- Our team provides tailored solutions aligned with individual client needs.
- We prioritise transparency and ethical service in all client interactions.
- Our proactive communication ensures clients stay informed and prepared.
- We combine technical expertise with practical, actionable financial advice.
What people say
Superior at their work
Extremely professional and approachable
Dedicated staff make tasks easy
Professional and ethical service
Highly recommended
Services
Income Tax Preparation
We prepare and lodge income tax returns for individuals, companies, trusts, and partnerships. Our service ensures compliance with ATO requirements while optimising deductions and credits. Clients receive clear guidance to simplify annual tax obligations.
Activity Statement Preparation
We handle GST, PAYG withholding, and instalment activity statements. Our team ensures accurate reporting and lodgement, reducing administrative burdens and minimising compliance risks for businesses.
Corporate Secretarial
We manage company registrations, director changes, annual reviews, and ASIC filings. Our services maintain corporate compliance and keep business records updated in accordance with regulatory requirements.
Financial Statements
We prepare financial statements in line with professional standards using modern accounting software. These reports provide actionable insights into business performance and support strategic decision-making.
Business Advisory
Our advisory services cover cash flow projections, tax planning, investment strategies, and business restructuring. We deliver customised solutions to enhance profitability and long-term sustainability.
People
Gordon Parker
Director
Gordon leads Profit Sense with over two decades of accounting experience. He specialises in tax compliance and business advisory, focusing on empowering clients through clear financial strategies.
Maurice Nesci
Senior Accountant
Maurice provides expert accounting services, supporting clients with tax returns and financial reporting. His attention to detail ensures compliance and accuracy in all client deliverables.
Natalie Ross
Receptionist/Office Administrator
Natalie manages office operations and client communications, ensuring seamless service delivery. Her organisational skills contribute to the firm's efficient client onboarding process.
John Gosetti
Senior Accountant
John offers specialised expertise in corporate tax and financial statements. His client-focused approach helps businesses navigate complex regulatory requirements with confidence.
Stephanie Tarczon
Admin Support
Stephanie provides administrative support, maintaining accurate records and assisting with day-to-day operations to ensure smooth service delivery for clients.
Questions
What accounting services do you offer?
We provide tax preparation, financial statements, business advisory, corporate secretarial services, and mortgage broking partnerships.
Do you offer free consultations?
Yes, we provide a free first consultation for new clients at our Sunbury office.
Which areas do you serve?
We primarily serve Sunbury and surrounding regions in Victoria.
Are you qualified accountants?
Yes, our team consists of qualified professionals with decades of combined experience.
Can you help with business start-ups?
We offer start-up guidance, cash flow projections, and tax planning for new businesses.
Reviews (5)
Gurpreet Randhawa
Feb 06, 2021
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Best accountant in the town. Love Profit sense service to save tax. They look after my business Professionally. Many thanks
Erika Burban
Oct 23, 2019
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I cannot recommend Gordon and his team highly enough.I find some of my book keeping challenging and I have always felt completely comfortable with contacting Profit sense for any advice I might need.I have recommended Gordon to some of my clients and family and they were thrilled with the service they received.Thank you Gordon for your great service you are a star.
Cherie Jas
Dec 24, 2017
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If you are on the lookout for a new accountant I would highly recommend Gordon at Profit Sense. Professional and ethical advice and made to feel very comfortable and welcome. Having a trusting relationship with your accountant is most important and you will definitely receive that with Gordon. I will be encouraging my family members to switch over to Gordon.
Glenn Rogers
Jan 07, 2017
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Gordon and the team have been with me since I started my small business, with their wealth of knowledge and attention to detail I highly recommend using them for all of your accounting needs.
Dean Szanto
Jul 13, 2016
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I am writing to commend you on the outstanding business you have built and the professional and friendly support you have provided my Company each and every day. Having a team of Accounting and Finance professionals that not only understand what it is like to run their own business, but have the same passion and motivation to succeed is rare. A Key quality is ideas and your firm continually brings new ideas and opportunities to enable my business to grow and solidify its standing. I have no hesitation to recommend the team at Profitsense for anyone looking for a Motivated, Professional and
