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Business Details
16 Years
experience
Trusted Children's Jewellery Specialists in Sunshine Coast
Baby Jewels is a family-run business established in 2010 on the Sunshine Coast, Queensland. With over 15 years of combined experience in curating safe, high-quality children's jewelry, we specialize in hypoallergenic materials like sterling silver, gold, surgical steel, and titanium. Our expertise lies in crafting age-appropriate designs that prioritize safety through secure fastenings and non-toxic materials, while maintaining aesthetic appeal.

As a trusted Australian brand, we emphasize transparency in product sourcing, customer-centric service, and meticulous attention to detail in every piece. Our commitment to excellence is reflected in our 24/7 customer support, free Australia-wide shipping on eligible orders, and rigorous adherence to safety standards for supervised wear.
Services
Earrings Necklaces Bracelets Gift Sets Screw Back Earrings Pushback Earrings Hypoallergenic Jewelry Solid Gold Jewelry Sterling Silver Jewelry Children's Fashion Jewelry
Details
  • Year established: 2010
Highlights and features
  • Family-owned expertise since 2010 with 15+ years in children's jewelry
  • Hypoallergenic materials: surgical steel, titanium, and nickel-free options
  • Gift-ready packaging with complimentary notes for special occasions
  • Australia-wide free shipping on orders over $100
  • Safety-focused designs with screw-backs and secure fastenings
What people say
Excellent customer care Delighted with products Beautifully presented Perfect gifts Secure fastenings
Services
Earrings
We offer a wide range of earrings designed specifically for babies and children. Our collection includes hypoallergenic options made from surgical steel, titanium, and nickel-free materials. Each piece features secure fastenings like screw-backs and pushbacks to ensure safety during supervised wear. From classic studs to decorative hoops, our earrings combine style with practicality for young wearers.
Necklaces
Our necklaces are crafted from sterling silver, gold, and hypoallergenic metals for sensitive skin. Designs include delicate chains, lockets, and themed pendants suitable for special occasions. All necklaces come with safety chains or adjustable clasps to prevent accidental loss. Each piece arrives gift-ready in branded packaging for immediate gifting.
Bracelets
We provide bracelets specifically designed for children's safety and comfort. Options include bangles with safety chains, adjustable ID bracelets, and pearl-adorned designs. Materials range from solid gold to hypoallergenic steel to accommodate different sensitivities. All bracelets feature secure closures to prevent choking hazards during supervised wear.
Gift Sets
Our curated gift sets combine multiple jewelry pieces for special occasions like christenings or birthdays. Each set includes coordinated earrings, necklaces, or bracelets in gift-ready boxes. We offer themed collections for toddlers, teens, and mothers, with options across various price points. Sets often feature keepsake packaging for long-term preservation.
Hypoallergenic Jewelry
We specialize in jewelry made from 316L surgical steel and implant-grade titanium F136 for sensitive skin. These non-toxic, nickel-free options prevent allergic reactions while maintaining durability. Our hypoallergenic collection includes earrings, bracelets, and necklaces designed for babies and children with metal sensitivities, all meeting strict safety standards.
People
Jennifer
Founder
Jennifer established Baby Jewels in 2010 after identifying a gap in safe children's jewelry. With extensive industry experience, she pioneered the brand's focus on hypoallergenic materials and secure fastenings. Her vision created a trusted name in children's accessories.
Laine
Owner
Laine took over Baby Jewels in February 2025, continuing her mother's legacy. She expanded product lines while maintaining safety standards. Her leadership emphasizes customer service and innovation in children's jewelry design.
Questions
What is your free shipping policy?
We offer free Australia-wide shipping on orders over $100. Express shipping is available at checkout, with free express shipping on orders over $200.
Is your jewelry safe for children?
Yes. Our jewelry uses non-toxic, hypoallergenic materials like surgical steel and titanium. All pieces require adult supervision and must be removed during sleep or unsupervised activities.
When can babies start wearing jewelry?
Many parents introduce jewelry around 3 months for special occasions only. We recommend removing all jewelry during unsupervised time to prevent choking or entanglement risks.
Do items come gift-ready?
Yes. Every order arrives in a gift box or satin pouch. You can request a personalized note at checkout for special occasions.
What materials do you use?
We use sterling silver, 9k-14k gold, surgical steel, and implant-grade titanium. All materials are non-toxic and nickel-free to prevent allergic reactions in sensitive skin.
Where is Baby Jewels based?
We're located on the Sunshine Coast, Queensland, Australia. Our family-run business has served customers since 2010, with international shipping available (excluding the United States).