Business Details
20 Years
experience
Your Trusted Marketing Partner in Brisbane
Founded in 2006 by Kerri Eckart, Focused Marketing is a women-owned and led team of creatives, strategists, and marketing experts delivering hands-on, practical support to build brand visibility and drive growth. With 19 years of experience, we have helped secure over four billion dollars in business for clients across Australia and globally. Our holistic, integrated approach to marketing, brand, and communications combines the skills of a full-service agency with the agility of a boutique team. We foster genuine relationships, collaborate openly, and embrace bold thinking to challenge industry norms and raise the bar for brand awareness.Our mission is to enable ambitious brands to grow through practical, powerful, and purposeful marketing strategies. We serve diverse industries including energy, professional services, engineering, tourism, technology, education, government, and health, supporting startups, SMEs, and multinationals. Our values of connection, thoughtfulness, and boldness guide our work, ensuring we deliver measurable impact while maintaining a supportive, collaborative environment.
Services
Strategy
Creative
Digital
Growth
Facilitation
Details
- Year established: 2006
Highlights and features
- We have 19 years of experience delivering marketing solutions for global clients.
- Our women-owned team combines full-service agency expertise with boutique agility.
- Weve secured over $4 billion in business for clients through proven strategies.
- Our integrated approach ensures cohesive brand messaging across all channels.
- Client testimonials highlight our proactive, results-driven collaboration style.
What people say
Measurable impact
Proactive support
Professional delivery
Creative excellence
Strategic insights
Services
Strategy
Our strategic services define and position your brand in the market to create long-term customer relationships. We develop tailored marketing frameworks that align with your business goals, ensuring consistent messaging and measurable outcomes. By analysing market trends and competitor landscapes, we craft actionable plans to drive sustainable growth.
Creative
We communicate your brand through compelling visual and narrative content. Our creative team produces engaging campaigns, branding materials, and multimedia assets that resonate with your audience. From logo design to storytelling, we ensure your brand identity is both memorable and aligned with your strategic objectives.
Digital
Our data-driven digital strategies enhance customer engagement across platforms. Services include SEO, social media management, website optimisation, and analytics. We leverage technology to improve visibility, drive traffic, and convert leads, ensuring your digital presence supports your overall business growth.
Growth
We help businesses scale by communicating the value of their products and services to new markets. Through targeted campaigns, capability statements, and tender support, we position your brand for competitive opportunities. Our growth strategies focus on measurable ROI and long-term market penetration.
Facilitation
We equip teams with skills and tools to enhance performance and collaboration. Our workshops and training programs focus on marketing fundamentals, brand management, and strategic planning. By empowering your team, we ensure sustained marketing effectiveness and alignment with organisational goals.
People
Kerri Eckart
CEO
Founder of Focused Marketing, Kerri has 19 years of experience leading integrated marketing strategies. A passionate advocate for women in business, she has held leadership roles in Business South Bank and Business Network International. Her expertise drives client success through innovative brand solutions.
Caitlin Dillon
Marketing & Communications Director
Caitlin leads strategic campaigns and client communications, leveraging her expertise in brand development. With a focus on measurable outcomes, she ensures alignment between client goals and market opportunities. Her collaborative approach strengthens client-agency partnerships for sustained growth.
Jessica Bye
Senior Marketing Manager
Jessica specialises in campaign execution and stakeholder engagement. Her strategic insights and project management skills ensure timely delivery of high-impact marketing initiatives. She works closely with clients to translate brand strategies into actionable, results-driven plans.
Blair Cameron
Senior Graphic Designer
Blair crafts visually compelling brand identities and marketing materials. His design expertise ensures consistency across digital and print platforms, enhancing brand recognition. He collaborates with teams to deliver creative solutions that align with client objectives and market trends.
Almeera Azam
Marketing & Communications Specialist
Almeera supports integrated marketing campaigns and content creation. Her skills in social media strategy and copywriting enhance client engagement. She focuses on data-driven insights to optimise communication efforts and drive brand visibility across channels.
Questions
What services does Focused Marketing offer?
We provide strategy, creative, digital, growth, and facilitation services. These include branding, campaign development, SEO, social media management, tender support, and team training to drive business expansion.
How long has Focused Marketing been in business?
Founded in 2006 by Kerri Eckart, we have 19 years of experience delivering marketing solutions for clients across Australia and globally.
Which industries do you work with?
We serve energy, professional services, engineering, tourism, technology, education, government, and health sectors, supporting startups, SMEs, and multinationals with tailored strategies.
Can you help with rebranding or brand refreshes?
Yes, we specialise in rebranding and brand evolution, ensuring your identity aligns with market trends while maintaining core values and audience connection.
Do you offer international marketing support?
Yes, we work with clients globally, providing culturally relevant strategies and multilingual capabilities to expand your brand’s reach and impact.
How do you measure campaign success?
We use analytics, engagement metrics, and ROI tracking to evaluate performance, ensuring strategies are optimised for continuous improvement and measurable business outcomes.
Reviews (6)
Jo Mason
May 27, 2020
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Positive:Professionalism,Quality,Responsiveness
Focused Marketing created a new website and branding for our organisation. Their approach was friendly, professional and creative. They took great care to ensure the outcome was exactly what we wanted, and provided strategic direction along the way. I highly recommend this fantastic organisation. They are brilliant!
Focused Marketing created a new website and branding for our organisation. Their approach was friendly, professional and creative. They took great care to ensure the outcome was exactly what we wanted, and provided strategic direction along the way. I highly recommend this fantastic organisation. They are brilliant!
Patrick Albina
Jan 19, 2020
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I have known Kerri for many years and I have come to trust her advice and guidance on marketing and communications strategies. I would highly recommend Focused Marketing to anyone wishing to up their game.
Peter Buckley
Dec 22, 2019
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A terrific team at Focused Marketing. Really know their stuff and come up with the goods. Designed and delivered quickly and easily a new brand for me that really stands out and makes me proud when I see it.
Rick Hill
Nov 25, 2019
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Kerri and the team at Focused deliver on their promises with a strong focus on tangible outcomes within tight deadlines. The positive and proactive approach when integrating team members is very much appreciated.
Jacqueline Keddie
Oct 31, 2019
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My firm has worked with Kristie and her team for 12 months now. I can't recommend them highly enough and it would take a week to full explain why. In summary though, they "know their stuff" are proactive, responsive and do what they say they will do. In addition, they are patient, client focussed and professional. Do contact me if you would like further information.
Michael Garrone
Jul 31, 2019
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The Focused Marketing team has been fantastic. Coming to the rescue to assist us putting our website together under time pressures without losing anything in quality. Great design and copyright. Highly recommend.
