Business Details
14 Years
experience
Trusted In-Box Marketing Partner in Sydney
ParcelPush, a division of MarketingPush Pty Ltd, has been pioneering in-box marketing solutions since 2012. Founded by Craig Morris and Bjorn Behrendt, our Sydney-based team connects Australian online retailers with national advertisers to transform parcel shipments into revenue-generating opportunities. We specialise in placing non-competing branded collateral such as flyers, samples, and vouchers into outbound parcels, enhancing customer loyalty while providing retailers with supplementary income.With over a decade of experience in e-commerce and direct marketing, we manage end-to-end logistics, ensuring seamless integration for retailers and measurable ROI for advertisers. Our services extend across multiple sectors including pet care, health, and children's products, supported by trackable analytics and partnerships with major affiliate programs. As a fully Australian-owned business, we prioritise local market insights and maintain strict non-compete guarantees for all partners.
Services
In-Box Marketing
Parcel Ads
Sample Insertion
Flyer Distribution
Customer Loyalty Programs
Details
- Year established: 2012
Highlights and features
- We've connected Australian retailers and advertisers since 2012
- Hassle-free integration with existing pick-and-pack processes
- Guaranteed non-competing brand partnerships
- Trackable return on advertising spend (ROAS) metrics
- Specialised in-box solutions for 12+ industry verticals
Services
Parcel Ads
ParcelPush's Parcel Ads solution transforms outbound shipments into marketing opportunities. Retailers earn revenue by inserting branded collateral from non-competing advertisers into customer parcels. This service increases perceived order value while providing measurable ROI through trackable redemption codes and affiliate program integration. Ideal for e-commerce businesses seeking additional revenue streams.
Sample Insertion
Our sample insertion service connects brands with target audiences through physical product samples. Advertisers gain tangible exposure while retailers earn supplementary income. We manage logistics from delivery to warehouse integration, ensuring seamless operations. Samples range from beauty products to pet food, with strict non-compete guarantees across all placements.
Flyer Distribution
Flyer distribution through e-commerce parcels offers targeted advertising solutions. We handle A6 flyers with redeemable offers, voucher codes, and promotional material. Retailers benefit from easy integration during packing, while advertisers access high-intent audiences. All materials are delivered free to warehouses with payment per insertion.
Customer Loyalty Programs
Our loyalty programs enhance customer retention through exclusive in-box offers. Retailers can include thank-you cards and branded samples that encourage repeat purchases. The service combines physical marketing with digital tracking, providing analytics on customer engagement and campaign effectiveness across multiple industry verticals.
Trackable ROAS Campaigns
Trackable ROAS campaigns deliver measurable advertising results through parcel-based marketing. Using QR codes, unique URLs, and affiliate tracking systems, we provide detailed analytics on conversion rates and customer acquisition costs. This data-driven approach optimises campaign performance for advertisers across Australia's growing e-commerce sector.
People
Craig Morris
Co-Founder
With over 15 years in e-commerce operations, Craig Morris co-founded ParcelPush in 2012. His expertise in logistics optimisation drives our retailer partnerships and operational efficiency across Australia's growing parcel delivery networks.
Bjorn Behrendt
Co-Founder
Serial entrepreneur Bjorn Behrendt brings digital marketing innovation to ParcelPush. As former co-founder of StyleTread and MadPaws, he develops strategic advertiser partnerships and technological advancements in trackable in-box marketing solutions.
Questions
How do I join ParcelPush as a retailer?
Complete our online registration form or email [email protected] to start. There are no setup costs and we handle all logistics.
What payment can retailers expect?
Retailers earn $0.18 per inserted flyer. For 10,000 parcels with 3 inserts each, this generates $1,800 + GST weekly.
Are there advertising options for small businesses?
Yes, we offer hybrid pricing models with reduced CPM rates and affiliate program integration for businesses of all sizes.
How are non-compete guarantees enforced?
We maintain strict category exclusivity, ensuring advertisers and retailers operate in non-overlapping market segments within our network.
What tracking mechanisms are available?
We use QR codes, unique URLs, and integrate with major affiliate platforms like Impact.com and CommissionFactory for full campaign analytics.
