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Your Premier Fitness Destination in Cheltenham
The Fit Shop is a community-focused fitness hub dedicated to helping individuals achieve lifelong health and wellness through a holistic approach. With over a decade of experience in the fitness industry, our team specialises in creating inclusive environments where all fitness levels are welcomed and supported. Our programs blend expert-led training, nutritional guidance, and mental well-being strategies to deliver sustainable results. We prioritise movement quality, recovery, and community connection, offering tailored solutions like boot camp, semi-private personal training, and Reformer Pilates.

Our commitment to excellence is reflected in our certified trainers, innovative methodologies, and partnerships with allied health professionals. We believe fitness should be accessible, enjoyable, and transformative, fostering both physical strength and personal growth. Our Cheltenham-based facility serves as a sanctuary for those seeking balanced, evidence-based fitness solutions that extend beyond conventional gym experiences.
Services
Boot Camp Semi-Private Training Reformer Pilates TFS Restore Infrared Sauna Compression Recovery
Highlights and features
  • We offer over 10 years of experience in holistic fitness coaching
  • Our trainers hold advanced certifications in rehabilitation and nutrition
  • We provide community-based programs that foster accountability and support
  • Our facility combines cutting-edge equipment with expert-led instruction
  • We partner with allied health professionals for comprehensive care
What people say
Amazing lifestyle Training never gets dull Supportive community Expert-led sessions Transformative results
Services
Boot Camp
Our signature boot camp program combines high-energy workouts with community support to deliver measurable fitness results. Small group settings ensure proper form correction while maintaining social motivation. Participants benefit from scalable exercises that accommodate all fitness levels while building strength, endurance, and accountability through structured programming.
Semi-Private Training
This program merges individualised attention with group dynamics through 4-6 person sessions. Certified coaches create customised training plans while leveraging peer motivation to enhance results. Members receive technical feedback during workouts while maintaining access to self-directed gym facilities for supplementary training outside scheduled sessions.
Reformer Pilates
Led by physio-trained instructors, our Reformer Pilates sessions focus on core stability and controlled movements. Small class sizes allow for detailed posture analysis while equipment-based training improves flexibility and muscle balance. The program integrates rehabilitation principles with performance enhancement techniques for comprehensive physical development.
TFS Restore
This holistic recovery program combines movement therapy with emerging technologies to optimise physical regeneration. Current offerings include guided Pilates sessions while upcoming additions like infrared sauna and compression therapy will expand recovery options. The program addresses both athletic performance recovery and general wellness restoration needs.
Community Fitness
Our community-focused approach creates supportive environments where members achieve goals together. Programs incorporate social accountability mechanisms while fostering non-judgmental spaces for personal growth. The emphasis on collective motivation helps maintain long-term engagement through shared experiences and peer encouragement.
People
Brad Cunningham
Owner & Head Coach
With over a decade in fitness, Brad is a certified rehabilitation trainer and nutrition specialist. He holds advanced qualifications in movement therapy and has contributed to major fitness publications. His approach combines personal experience as a father of three with professional expertise to create accessible, sustainable fitness solutions for diverse clients.
Questions
What fitness levels does The Fit Shop cater to?
We welcome all fitness levels from beginners to advanced athletes through our adaptable programs.
Do you offer trial periods for new members?
Yes, we provide a 7-day free trial for our boot camp program with no obligation.
What specialisations do your trainers have?
Our trainers hold certifications in rehabilitation, nutrition, and various movement disciplines.
Are there family-friendly training options?
Our boot camp and semi-private sessions are designed to accommodate family schedules.
What facilities are included in memberships?
Memberships include access to gym equipment, reformer beds, and recovery technologies.
Reviews (6)
Melissa Woods
Oct 26, 2021 Report
Brad and Carly and their team really care about their members and always go above and beyond to provide a great service. They are innovative and creative to ensure the training is never dull while also up to date with the latest science. Its a holistic gym - offering great classes, a well-stocked online store and plenty of friendly faces to make working out fun! Highly recommend!
Cher Dickson
Oct 23, 2021 Report
Positive:Communication,Professionalism
The team at The Fit Shop have been amazing, they have been able to support all levels of fitness during lockdown, offering a great selection of live online classes, still allowing them to monitor ability, fitness and give feedback on technique to ensure a safe workout for everyone. A great crew.
Carol Jackson
Oct 21, 2021 Report
I have been a member for over 7 years, which I feel is a great recommendation. There are members who have been longer than me. The owners Brad and Carley are amazing as well as the trainers. They all pride themselves on making everyone welcome and feeling part of this wonderful exercising family.
Laura Russell
Oct 11, 2021 Report
The Fit Shop is hands down the best gym I have ever been involved with. The people I have met there make my week better! They motivate and support and provide a safe non judgemental friendly environment to work out and push yourself. Offering awesome support with varied classes, technique, nutrition and helping you with what you want to change or improve on you feel guided and challenged to be a better version of yourself. Highly recommend.
Megan Taylor
Oct 11, 2021 Report
I recently joined the tribe at The Fit shop in Cheltenham and have not looked back! This place is nothing short of amazing. The owners (Brad & Carley) know there stuff. They are supportive, inspiring, hilariously funny and prepared to work with you to achieve your individual goals. You want to be pushed, they will push you! You want to meet new friends - that's a given as there are some amazing members who are also ready to support you! You want nutrition advice, or help with setting out some goals - they will have your back! They have accommodated tenfold during these lockdowns to keep us
Leanne Humphreys
Oct 10, 2021 Report
Such a professional gym brilliantly run by Brad, wife Carly and their amazing, caring staff. There is terrific atmosphere and a great vibe for all ages, shapes and sizes. I felt more than welcome from the moment i walked through the door. I couldnt recommend The Fit Shop highly enough.