James Alfredson Jewellers
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Due to the Government imposed restrictions James Alfredson is closed for business and will reopen when restrictions are lifted. We will answer email enquiries. James Alfredson nestled in historic Howey Place in the heart of the Melbourne CBD and its famed shopping precinct is a family run jewellery boutique specializing in authentic antique, vintage and estate jewellery, including engagement rings, from Georgian to Art Deco to the 1960s.
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Brooches
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Coco Chanel said If you want to start a collection start with a brooch because you will find most use for it. It can be pinned on a suit lapel, collar or pocket, on a hat, belt or evening gown. Her advice is still pertinent. No wonder you will find yourself wearing this very beautiful antique brooch again and again.
Necklaces
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Through the different eras necklaces have been symbols of status and wealth and an integral part of fashion. The necklace is possibly the most obvious of jewels. Highly visible around the neck and compared to many other jewels relatively large a necklace gives the jeweller the opportunity to create a complex design ( however deceptively simple the final result appears) and simply to flaunt his skills.
Mens
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Men's jewellery has traditionally included cufflinks, cufflink and stud sets for formal occasions, stick pins, tie pins and tie bars and tacks for wearing in lapels or with ties, watches both pocket and wrist and watch chains although currently these are often worn as neck chains or bracelets, and dress or signet rings.
Art Deco engagement rings
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If you love the urbane chic of authentic Art Deco engagement rings you are in excellent company. Authentic Art Deco Engagement Rings are currently the most asked for and desired period rings. This dynamic period produced the first truly modern jewellery reflecting the tumultuous social, political, technical and artistic changes with unique sleek geometric forms and fine period details.
Diamond engagement rings
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Diamond engagement rings are the most popular of engagement rings to formalise your love and commitment. A Diamond engagement ring for many symbolises true love. Diamond engagement rings are found in all periods giving couples a wide choice of styles, metals and diamond cuts.

Authentic period diamond engagement rings offer a variety of diamond cuts- quite different from the modern brilliant and square cuts -with their own distinctive individual mellow charm: rose cuts, old mine cuts, Old European cuts, Transition cuts, emerald cuts, old square cuts and the very desirable and sought after old Asscher cuts.The epitome of Art Deco desirable design for the last ninety odd years - and into the future.
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