We are a marketing agency that helps your brand to be inspiring, invaluable and human - because after all, large glass buildings don't buy tech, people do. What does it mean to be human? It's recognising that your product is bought by people. People, who can get distracted by too much technical language, detailed specifications and complex sales messages.
People, who are hardwired to bring emotion and trust into even the most seemingly rational of business-purchasing decisions. People, who need to know at a glance who you are, what you stand for, and that you can be trusted to deliver.
People, who are hardwired to bring emotion and trust into even the most seemingly rational of business-purchasing decisions. People, who need to know at a glance who you are, what you stand for, and that you can be trusted to deliver.
Services
What we do
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But a brand strategy, one that fires the heart and soul of a business is different. A brand strategy ensures that you have a positioning in the market that aligns with the vision, mission and values of your business. That the brand is carried through the products and services you develop and is seen in relationships with customers and employees.
Resources
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We spend a lot of our day thinking, writing, debating, pondering, designing, wrangling and prodding content and data. This is what we know about t.w.d.p.d.w and prodding content and data so you can know it too. Relying on predictable marketing will leave you lost in the clutter. To stand out from your competition and to get a chance at some air time, you need to be brave with your brand and your marketing.
Marketing strategy
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We create digital marketing strategies that focus on the customers who make you the most money - because we all want more of them, right? Then we help you apply that strategy across your whole business. We get you to your most profitable customers in the right place, with the right message at the right time.
Digital marketing
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After years of looking at the challenges faced by businesses, we have crafted an approach that finds customers, and gets them to pay attention. Our services deliver solutions to business challenges including brand perception, brand awareness and consideration, right the way to the pointy end of the sales funnel.
B2B marketing
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When thinking about business customers it may seem that the decision to buy will be a logical one - but not if you're a B2B marketing agency. We know that just as in the past when 'no one ever got fired for buying IBM', business to business customers are ultimately influenced by emotion just like a consumer.
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