Business Details
16 Years
experience
Strategic Marketing & Video Production for Regional Businesses
Established in 2010, Blue Clay is a creative agency specialising in strategic content, digital marketing, and video production. Our mission is to support businesses with purpose through ROI-focused solutions, prioritising regional Australian communities. With a proven 5-step process, we deliver tailored strategies encompassing social media management, web design, public relations, and brand development. Our team partners with clients to reduce overwhelm and empower growth, serving Canberra, the Riverina, Sunshine Coast, and nationwide. Backed by testimonials from government departments, NGOs, and regional enterprises, we combine creativity with business acumen to produce measurable results.Our commitment to authenticity and regional business development has earned trust across diverse industries, including health, agriculture, and education. We pride ourselves on long-term client relationships, demonstrated by repeat collaborations with organisations like the Winston Churchill Trust and Charles Sturt University. Our values of integrity, bravery, and empowerment guide every project, ensuring alignment with clients' missions and audiences.
Services
Digital Marketing Strategy
Video Production
Web Design & Development
Public Relations
Social Media Management
Brand Development
Content Creation
Media Training
Campaign Strategy
Graphic Design
Details
- Year established: 2010
Highlights and features
- We implement a patented 5-step process for tailored client outcomes
- Our team has over 14 years of experience in creative marketing solutions
- We provide 24/7 personalised client support
- We specialise in regional business development across Australia
- Our work is guaranteed to align with your brand's mission and values
What people say
Phenomenal support
Creative genies
Heartfelt campaigns
Expert storytelling
Measurable results
Services
Digital Marketing Strategy
Our digital marketing strategies combine data-driven insights with creative storytelling to boost online visibility and customer engagement. We develop custom plans that integrate SEO, content marketing, and analytics to drive measurable business growth. With expertise in regional market dynamics, we help businesses establish strong digital footprints that resonate with local audiences while maintaining national reach.
Video Production
From concept to final edit, our video production team creates compelling visual narratives that capture brand essence and audience needs. Specialising in corporate videos, commercials, and documentary-style content, we use professional equipment and storytelling techniques to produce high-quality assets that enhance brand credibility and engagement across multiple platforms.
Web Design & Development
We build responsive, SEO-optimised websites that combine aesthetic appeal with functional excellence. Our development process focuses on user experience, conversion-driven layouts, and seamless integration with marketing tools. Using platforms like WordPress and Webflow, we create digital hubs that effectively represent brand identity while meeting technical performance standards.
Public Relations
Our PR specialists craft media strategies that position clients as industry leaders through targeted press releases, media engagement, and brand storytelling. We leverage journalist relationships and strategic content distribution to secure valuable media coverage that builds credibility and drives business objectives for regional and national organisations.
Social Media Management
We develop authentic social media campaigns that foster meaningful audience connections through strategic content calendars and engagement tactics. Our full-service management includes platform-specific content creation, community interaction, and performance analytics to maintain consistent brand presence and drive measurable marketing outcomes across major social networks.
People
Laticia Gibson
Founder & Creative Director
With over 14 years in creative marketing, Laticia leads Blue Clay's strategic vision, specialising in brand storytelling and media training. She has worked with notable clients including the Winston Churchill Trust and Charles Sturt University.
Jonathan Leishman
Co-founder
As co-founder of Barns Lane Farm, Jonathan collaborates with Blue Clay on brand development and video production, leveraging their expertise in regional business storytelling and values-driven marketing.
Questions
What services does Blue Clay offer?
We provide digital marketing, video production, web design, public relations, social media management, brand development, and strategic content creation for purpose-driven businesses.
How does Blue Clay's 5-step process work?
Our proven methodology uncovers client needs through consultation, strategy development, creative execution, feedback integration, and ongoing optimisation for measurable business outcomes.
Do you specialise in regional Australian businesses?
Yes, we focus on regional clients across Canberra, Riverina, Sunshine Coast, and nationwide, with deep understanding of local market dynamics and community needs.
How do you measure campaign success?
We track ROI through analytics, conversion rates, audience engagement metrics, and client testimonials that demonstrate tangible business growth and brand alignment.
Can I request a free consultation?
Yes, we offer complimentary initial consultations to discuss your marketing goals and determine how our creative solutions can help achieve them.
Reviews (2)
Leisa Toomey
Aug 16, 2020
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Toomey Family Law has been working with Blue Clay since early 2020. Blue Clay has developed the Toomey Family Law brand and continues to work with us on our marketing strategies to ensure we maximise our potential. I highly recommend Laticia and her entire team as they continue to assist us on a daily basis with all of our marketing needs. They consistently deliver a great product and we benefit from their expertise and experience. It is an absolute pleasure to work with them.
South West
Jul 14, 2020
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We had an amazing experience with Blue Clay Marketing + Video Creatives auditing all our online presence, putting together content for our new website and teaching our people how to use social media as well as a whole lot of other tools too much to mention. Laticia and Yenny are so friendly and helpful. Enthusiastic and professional also come to mind.
