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Business Details
39 Years
experience
Trusted Accounting & Business Advisory Services in Melbourne
Established in 1987, Upside Accounting has evolved from a traditional tax and accounting practice into a full financial services firm dedicated to helping small and medium-sized businesses thrive. Our team combines decades of experience with a proactive approach, offering services beyond compliance, including business coaching, strategic planning, and marketing advisory. We prioritise understanding our clients' industries to deliver tailored solutions that drive growth, profitability, and wealth creation.

With a focus on innovation, we advocate for cloud accounting technologies like Xero and provide free access to exclusive business growth resources. Our commitment to personal service, technical excellence, and client-centric strategies ensures businesses receive the tools and expertise needed to achieve sustainable success.
Services
Benchmarking Bookkeeping Business Coaching Business Planning Business Structures Buying A Business Cloud Accounting Estate Planning Financial Planning Tax Audit Insurance
Details
  • Year established: 1987
Highlights and features
  • 30+ years of experience in accounting and business advisory services
  • Specialist expertise in niche industries like brewing and cycling
  • Advocates for cloud accounting solutions like Xero for real-time financial management
  • Free access to exclusive business growth resources and training
  • Proactive approach combining tax expertise with marketing and strategic planning
Services
Business Coaching
Our business coaching services combine financial expertise with strategic planning to help owners work ON their business, not just IN it. We provide tailored strategies to improve profitability, streamline operations, and enhance marketing effectiveness. Clients gain access to tools like the Business Growth System, offering 2,500+ pages of actionable resources. With a focus on measurable outcomes, we help businesses implement systems that drive sustainable growth and long-term success.
Cloud Accounting
We specialise in cloud-based accounting solutions like Xero, enabling real-time financial management from any device. Our team helps businesses select and implement the right software, ensuring seamless integration with their operations. Clients benefit from secure data storage, automated backups, and collaborative access for accountants. This modern approach reduces compliance costs and frees up time for business owners to focus on growth initiatives.
Estate Planning
Our estate planning services ensure clients' assets are distributed according to their wishes while minimising tax liabilities. We assist with wills, probate, and strategies to protect family assets, including provisions for minors or dependents. By combining tax expertise with forward-thinking strategies, we help clients create comprehensive plans that address disability, inheritance, and business succession, providing peace of mind for the future.
Business Structures
We guide clients in selecting optimal business structures to balance tax efficiency, asset protection, and compliance. Services include advising on sole traders, partnerships, companies, and trusts, with a focus on long-term implications like capital gains tax. Our recommendations consider clients' industry risks, growth plans, and family circumstances to ensure structures support both personal and business objectives.
Tax Audit Insurance
We provide specialist tax audit insurance services to safeguard businesses against ATO scrutiny. This includes preparing documentation, representing clients during audits, and implementing compliance strategies. Our proactive approach minimises audit risks while ensuring businesses maintain accurate records. Clients benefit from expert support to navigate complex tax regulations and reduce potential liabilities.
Questions
What accounting software does Upside Accounting support?
We support cloud-based solutions like Xero and Saasu, as well as desktop programs like MYOB and QuickBooks, tailored to your business needs.
Do you offer services outside Melbourne?
Yes, our specialist services extend Australia-wide, particularly in niche areas like SMSF and business succession planning.
What industries do you specialise in?
We have expertise in brewing, cycling, manufacturing, hospitality, and transport industries, among others.
Can you help with business start-ups?
Yes, we mentor entrepreneurs through the start-up process, including structure selection, compliance, and growth strategies.
What free resources are available to clients?
Clients receive free access to our Business Growth System and 'Grow Your Business in 5 Days' video course.
How do you handle tax audits?
We provide audit insurance and representation services to help businesses navigate ATO compliance requirements confidently.
Videos
Reviews (3)
Sara M.
Jan 15, 2020 Report
Highly recommend Adam! He has provided me not only professional service with my annual tax return at a reasonable cost but with excellent results. Outside of this, I have sought Adam's advice on various issues including the best tax structures that apply to me for future investments. I always had the impression that Adam's advice is provided after careful consideration of my personal circumstances with my best interests at heart. Would definitely recommend Adam if you are looking for someone you can trust and will provide great personalised results.
Ankit Gupta
Oct 17, 2019 Report
Adam has been a great help in our financial journey. His communication style shows that he is a clear thinker and incredibly perceptive. He has provided sound advice when I was making significant financial decisions and is a great sounding board. Highly recommend his services!
Harllie
Dec 20, 2018 Report
After convincing me they (Adam) would be able to assist, I sent him an email with the advice I needed. They (Adam) did not bother to answer my email nor take my calls. Time waster, unprofessional and amateurs in Accounting. Although their website states they offer several services, don't believe them, I think my matter was too complicated for them (Adam) and the only way he knew how to deal with it was by avoiding any contact with me. What is it about businesses that they think not answering calls/email people will just go away??? It is laughable that at the end of the email Adam has this "Client