Business Details
12 Years
experience
Your Trusted Outsourced Marketing Partner in Adelaide
Purple Giraffe operates as a full-service marketing consultancy, forming genuine partnerships with clients to deliver outsourced marketing solutions that function like an in-house resource. Established in 2014, the company is driven by founder Lynda Schenk's philosophy of collaborative strategy development and implementation. With a team of professionals offering expertise in marketing, design, digital, and communications, the company emphasizes practicality, innovation, and creativity.Their approach focuses on actionable plans aligned with business objectives, leveraging over 164 years of combined industry experience. Purple Giraffe prioritizes integrity, client investment, and measurable outcomes, maintaining a W.I.S.S.H. framework (We care, Integrity, Solutions-focused, Stay in tune, Have fun) to ensure client success through tailored strategies and long-term partnerships.
Services
Outsourced marketing
Digital media management
Franchise marketing
Medical services marketing
Strategic planning
Social media marketing
Tourism marketing
Wine marketing
Details
- Year established: 2014
Highlights and features
- We offer a partnership approach to marketing strategy development
- Our team has 164+ years of combined marketing experience
- We provide integrated solutions from strategy to execution
- Our W.I.S.S.H framework ensures client-centric service delivery
- We guarantee measurable marketing outcomes through tailored plans
What people say
Exceptional industry knowledge
Professional and thorough
Deliver measurable results
Understand client needs
Long-term business partners
Services
Outsourced Marketing
Purple Giraffe provides comprehensive outsourced marketing services, acting as an extension of your internal team. With expertise in strategic planning, campaign execution, and performance measurement, we deliver tailored marketing solutions that align with business objectives. Our approach combines industry best practices with innovative strategies to maximize marketing ROI for Australian businesses.
Digital Media Management
Our digital media management covers website optimization, social media strategy, and paid advertising campaigns. We create engaging content and implement data-driven strategies to enhance online visibility and customer engagement. The team specializes in Google My Business management, email marketing, and digital remarketing to drive consistent traffic and conversions for businesses across industries.
Franchise Marketing
Specializing in franchise marketing, we develop centralized strategies that empower franchisors and franchisees. Our services include campaign management, social media coordination, and community engagement programs. We focus on building brand consistency across locations while delivering measurable results through targeted marketing initiatives tailored to the franchise business model.
Medical Services Marketing
We provide specialized marketing solutions for medical professionals and healthcare organizations. Our services include digital presence management, content creation, and social media strategy within regulatory boundaries. The team understands the unique challenges of medical marketing and delivers strategies that enhance patient engagement while maintaining professional standards and compliance requirements.
Tourism Marketing
Our tourism marketing expertise covers brand development, content creation, and event management for travel-related businesses. We create compelling campaigns that showcase destinations and experiences while implementing data-driven strategies to maximize visibility. The team has extensive experience in promoting tourism events, attractions, and hospitality services across Australia.
People
Lynda Schenk
Founder
With extensive wine industry experience, Lynda founded Purple Giraffe to provide outsourced marketing solutions. She brings strategic vision and practical expertise to client partnerships, focusing on actionable marketing plans that deliver measurable results for businesses across multiple sectors.
Questions
What makes Purple Giraffe different from traditional marketing agencies?
We operate as a marketing consultancy rather than a traditional agency, forming genuine partnerships with clients to provide outsourced solutions that function like an in-house marketing department.
Which industries does Purple Giraffe specialize in?
We specialize in wine marketing, tourism marketing, medical services marketing, and franchise marketing while maintaining expertise across diverse industries through our integrated approach.
How does Purple Giraffe ensure marketing effectiveness?
We use data-driven insights and measurable KPIs to track campaign performance, with quarterly reporting and strategy adjustments to ensure marketing efforts align with business objectives.
Can Purple Giraffe work with businesses outside Australia?
While based in Australia, we have experience working with international clients through our digital marketing capabilities and global industry connections.
What experience does the team have?
Our team has over 164 years of combined marketing experience across diverse industries, with specialists in digital marketing, strategic planning, and sector-specific marketing requirements.
Videos
Reviews (1)
Terri Pauline Williams
Jun 30, 2022
Report
I've been working with Purple Giraffe on my ads for a few months now and their openness and honesty is SO refreshing in the marketing space. They're so down to earth, really explain things well but also know their stuff. Thank you for everything so far and love being a part of the Purple Giraffe crew!
