Business Details
Your Dream Wedding Dress in Melbourne
Always & Forever has been a trusted name in the bridal industry for over 30 years. Our Melbourne flagship store offers an unparalleled selection of international designer wedding gowns, bridesmaids dresses, and formal wear. Our family-run business prioritises exceptional customer service, with dedicated stylists guiding brides through every step of their journey. We pride ourselves on curating collections from renowned designers like Rosa Clara and Sophia Tolli, alongside exclusive Australian labels. Our commitment to quality extends to custom bridal design services and a carefully curated accessories range. With two locations in Melbourne and London, we blend global fashion trends with local expertise.Our spacious Collins Street showroom provides a relaxed environment where brides can explore unlimited gown trials without time constraints. The business maintains strong industry partnerships to ensure access to the latest catwalk collections from major fashion capitals. Our team's extensive experience and passion for bridal fashion have cemented our reputation as Melbourne's premier bridal destination. We continually invest in expanding our designer portfolio while maintaining our core values of personal service and attention to detail.
Services
Wedding Dresses
Bridesmaids Dresses
Formal Wear
Bridal Accessories
Custom Design Service
Sample Sale
Styling Consultations
International Collections
Alterations Service
Appointment Shopping
Highlights and features
- We offer over 30 years of bridal industry expertise
- We provide access to Australia's largest designer bridal collection
- Our family-run business prioritises personalised customer service
- We have dedicated bridal stylists with international fashion knowledge
- We offer unlimited gown trials with no time constraints
Services
Wedding Dresses
Our extensive collection features designer wedding dresses from international labels including Rosa Clara and Sophia Tolli. Brides can explore various styles from minimalist A-line to elaborate ballgowns. The service includes professional styling assistance and unlimited gown trials in a relaxed environment.
Bridesmaids Dresses
We offer a comprehensive range of bridesmaids dresses from leading designers like Tania Olsen and Jadore. The collection includes various silhouettes and colours with options for mix-and-match styling. Our consultants help create cohesive bridal party looks that complement the wedding theme.
Custom Design Service
This service allows creation of personalised wedding dresses tailored to individual preferences. Clients can work with our stylists to develop unique designs from concept to final garment. The service accommodates various styles from vintage to contemporary with expert craftsmanship.
Formal Wear
Our formal wear collection includes prom dresses and evening gowns from international designers. The range features different fabrics and styles suitable for special occasions. Clients receive styling advice to find appropriate attire for various formal events.
Sample Sale
Periodic sample sales offer discounted designer wedding dresses and accessories. The service provides access to premium gowns at reduced prices with limited availability. Appointments are required for exclusive access to sale items.
People
Jean
Director
With extensive bridal industry experience, Jean leads the business with a focus on exceptional customer service and designer curation.
Lauren
International Sales Manager
Lauren manages international designer relationships and provides expert bridal consultation with a friendly, approachable style.
Ruby
Sales Consultant
Ruby offers personalised styling advice, helping brides find their perfect wedding dress through a relaxed consultation process.
Gale
Stylist & Sales Consultant
Gale combines fashion expertise with practical advice to help brides select wedding attire that reflects their personal style.
Tziona
Stylist & Sales Consultant
Tziona provides styling expertise with a focus on making the bridal shopping experience enjoyable and stress-free.
Questions
How do I book a bridal appointment?
Contact us via phone or website to schedule a private bridal consultation at your preferred time.
What price ranges are available?
Our designer wedding dresses range from $1000 to $7000 with various options across different budget levels.
Do you have sample sale events?
Yes, we host periodic sample sales with discounted designer wedding gowns and accessories.
Can I try multiple dresses?
Yes, we offer unlimited gown trials with no time restrictions during your appointment.
Do you have international designers?
We stock exclusive collections from leading international designers including Spanish and American labels.
What locations do you operate from?
We have flagship stores in Melbourne and London with additional online shopping options.
Reviews (7)
Su Ling Ching
Jan 14, 2022
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Said yes to the dress today with the help from the ever so wonderful Ruby! She was so honest and helpful throughout the whole process of helping me find the style of dress that I liked and suited me. I didn't have a huge budget and Ruby made sure there were still plenty of options for me to try on. I went for my 2nd appointment and the seamstress pinned me up nicely so I could see what the dress looked like after the necessary alterations. The dress shopping experience at Always & Forever is by far the best compared to other bridal stores I've been to. I felt special and never felt less important
Cobie Dingwall
Dec 10, 2021
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I found my dress with the most amazing help from my consultant Ruby! I drove down on the day with anxiety not wanting to even try dresses on for my big day! Ruby made me.feel so beautiful and she listened to what I liked and disliked and found my perfect dress! She even had a tear!
Jacinta Toma
Jun 21, 2021
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Can't recommend them enough! The team are so friendly and professional. Huge variety of gowns to suit all women. Had no restriction on how many beautiful gowns I could try on, even went overtime in my appointment and yet they didn't rush me. The team was so lovely, not pushy at all to get a quick sale. Thank you Ruby and the awesome team !
Celeste Cox
Jun 08, 2021
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Bought my wedding dress from Always and Forever Bridal. Staff were very helpful. Only one, unfortunately large, complaint. When I opened my dress on my wedding day, the detachable train was not there!! Was a huge disappointment not to have it on my wedding day. I got it sent to me a few weeks after, but no compensation offered.
Georgia Mae
Jun 08, 2021
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Huge shout out to Lauren and the team at Always and Forever Bridal! Nothing but positive words to say about the experience I had today searching for my wedding dress!
Lauren is the most amazing helper anyone can ever ask for while I was finding my dream dress! Such a broad range of styles and sizes to suit any body shape! The patience and genuine care that Lauren showed me today was indescribable. She made me feel so calm and cared for. Even when going over my appointment timeslot, she never rushed me and made me feel like I was so valued as a customer. I walked away with my dream dress in
Lauren is the most amazing helper anyone can ever ask for while I was finding my dream dress! Such a broad range of styles and sizes to suit any body shape! The patience and genuine care that Lauren showed me today was indescribable. She made me feel so calm and cared for. Even when going over my appointment timeslot, she never rushed me and made me feel like I was so valued as a customer. I walked away with my dream dress in
Katherine Latorcai
May 24, 2021
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I have had the most incredible experience with Alwaya & Forever Bridal. On both visits the staff are incredibly warm, welcoming and down to earth. I felt like I could truly relax and enjoy the fun. Their range of dresses is large and the staff are fantastic, she picked my dream dress on the first try! (Although I did try a few more before coming back to dress #1!) The store is also very well set-up, and had a much nicer layout for trying on dresses than other stores. All of my bridal party felt welcome and included in the fun too, which was absolutely essential for me. Thankyou so much Always
Tamara H.
May 18, 2021
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A fantastic experience from the first call, I cant recommend these wonderful ladies enough! They were so helpful and friendly from the start, the store is absolutely beautiful and the experience of trying dresses here is fantastic. I was lucky enough to find my beautiful dress and it was a perfect experience from beginning to end. They have a stunning collection, too.
