Business Details
Expert Copywriting for Clear Business Communication
With decades of experience as a freelance copywriter, I specialise in transforming complex ideas into clear, concise, and impactful communication. My work focuses on eliminating industry jargon, prioritising active voice, and structuring content for maximum readability across websites, tenders, and technical documents. I have taught freelance writing at university level and helped businesses win lucrative contracts through plain English submissions.My approach combines practical editing techniques, such as reducing redundant phrases and optimising headings, with a deep understanding of audience needs. I advocate for goal-setting frameworks to enhance productivity and maintain rigorous readability standards, ensuring content resonates with time-poor readers across digital platforms. My services cater to businesses seeking to improve client engagement through effective written communication.
Services
Copywriting
Tender Submissions
Readability Analysis
Editing Services
Writing Workshops
Highlights and features
- We offer 20+ years of experience in professional copywriting and editing
- Our team specialises in plain English communication for complex industries
- We implement proven readability frameworks for optimal audience engagement
- Our services include tailored tender writing strategies with success records
- We provide actionable writing improvement techniques based on academic research
Services
Copywriting
Professional copywriting services transforming complex information into clear, concise business communication. Specialising in website content, marketing materials, and technical documents that engage target audiences while maintaining technical accuracy. Utilises plain English principles and active voice techniques to ensure maximum readability across digital platforms.
Tender Submissions
Expert tender response preparation focusing on client value demonstration and compliance requirements. Develops persuasive proposals highlighting relevant experience, risk mitigation strategies, and innovative solutions tailored to specific tender criteria while maintaining strict readability standards for evaluation panels.
Readability Analysis
Comprehensive document evaluation using industry-standard readability metrics and grammar analysis. Identifies areas for improvement in sentence structure, heading placement, and technical jargon reduction while maintaining content integrity and professional tone across all business communications.
Editing Services
Professional editing focusing on clarity enhancement, redundancy elimination, and structural optimisation. Applies evidence-based techniques for improving paragraph flow, reducing word count without losing meaning, and ensuring consistent terminology across business documents and marketing materials.
Writing Workshops
Interactive training sessions covering plain English principles, active voice writing, and goal-setting frameworks. Designed for professionals seeking to improve business communication through practical exercises on sentence structure, readability techniques, and effective content organisation.
People
Barb Clews
Copywriter
Freelance copywriter with 20+ years' experience specialising in plain English communication. Former university writing instructor and successful tender writing consultant. Expert in readability metrics and business communication strategies.
Questions
What writing services do you specialise in?
I specialise in business copywriting, tender submissions, readability improvements, and editing services tailored to Western Australian businesses.
How can you help improve our tender responses?
I provide strategies for demonstrating client value, structuring proposals effectively, and eliminating jargon to increase tender success rates.
Do you offer writing training for businesses?
Yes, I offer workshops on plain English writing, active voice techniques, and creating reader-friendly content for professionals.
What areas do you service?
Based in Western Australia, I provide services to local businesses and organisations requiring clear communication solutions.
How do you ensure content readability?
I use proven techniques like sentence length control, heading optimisation, and readability statistics analysis to enhance text clarity.
