Business Details
11 Years
experience
Strategic Marketing Solutions for Industry Leaders
Founded in 2015 by Hannah Frankish and Emelia Chalker, Ironbark Marketing is a boutique consultancy with decades of combined experience in strategic marketing and communications. Our team specialises in delivering tailored solutions for clients in energy, resources, healthcare, construction, and technology sectors. We prioritise listening to client objectives to develop marketing strategies grounded in insights, creativity, data, and technology. With a track record of over 1,400 completed projects and 60+ client partnerships, we focus on providing SMEs with accessible, high-quality resources. Our expertise spans digital marketing, content creation, branding, public relations, and award-winning submissions, achieving a 95% success rate in business award applications.During the COVID-19 pandemic, we maintained team stability while helping clients adapt to market challenges. We have expanded our capabilities to include renewable energy initiatives and world-first sustainability projects, driven by a team of ten specialists. Our approach combines agility, creativity, and industry-specific knowledge to help businesses communicate their value proposition effectively. We pride ourselves on long-term client relationships, with many partnerships extending beyond five years. Our commitment to excellence has seen us collaborate with major resources companies like Coronado Global Resources and Thiess.
Services
Marketing Strategy
Digital Marketing
Content Marketing
Graphic Design
Public Relations
Award Applications
Event Management
Grant Applications
Details
- Year established: 2015
Highlights and features
- We have 9 years of experience in strategic marketing across multiple industries
- Our team has completed 1,400+ successful marketing projects
- We maintain a 95% success rate in business award applications
- We've built 60+ long-term client partnerships since 2015
- Our digital marketing expertise spans SEO, social media, and web design
Services
Marketing Strategy
We develop tailored marketing strategies aligned with business objectives through comprehensive market analysis and competitor research. Our approach combines data-driven insights with creative solutions to maximise ROI. With expertise across multiple industries, we create actionable plans that drive measurable growth and long-term success.
Digital Marketing
Our digital marketing services encompass SEO, social media management, email campaigns, and online advertising. We optimise websites for search engines while creating engaging content that builds brand authority. Our team stays current with algorithm changes to ensure maximum visibility and conversion rates across all digital platforms.
Content Marketing
We craft compelling content strategies that resonate with target audiences through blogs, case studies, and whitepapers. Our SEO-optimised writing improves search rankings while establishing thought leadership. From concept to publication, we ensure consistent messaging that aligns with brand identity and business goals.
Public Relations
Our PR specialists secure strategic media coverage through press releases, media outreach, and thought leadership opportunities. We build relationships with industry journalists to enhance brand credibility. Our approach combines traditional media relations with digital PR tactics to maximise brand exposure and reputation management.
Award Applications
We specialise in preparing winning award submissions with a 95% success rate. Our team identifies relevant opportunities and crafts compelling narratives that highlight business achievements. From initial strategy to final submission, we showcase clients' strengths in the most favourable light to judging panels.
People
Hannah Frankish
Director
Hannah is an energetic leader with expertise in strategic marketing and business development. She co-founded Ironbark Marketing in 2015 and has driven its growth to a ten-person team. Her focus on innovation and client relationships has secured long-term partnerships across multiple industries.
Emelia Chalker
Director
Emelia brings dynamic leadership to Ironbark's strategic direction. As co-founder, she has expanded the company's capabilities to include digital marketing and lead generation. Her industry insights have helped clients navigate market challenges while maintaining business continuity during the pandemic.
Michael Cotton
Account Director
Michael specialises in strategic account management and customer experience optimisation. With a background in sales growth strategies, he ensures client objectives are met through tailored marketing solutions. His industry knowledge spans multiple sectors including technology and professional services.
Alex Chuc
Digital Producer
Alex leads our digital production team with expertise in graphic design and web development. He creates visually engaging content that enhances user experience and brand identity. His technical skills ensure digital assets align with both creative and strategic objectives.
Jared Bennett
SEO & AdWords Specialist
Jared provides ethical SEO and paid advertising solutions that deliver measurable results. His data-driven approach optimises online visibility while maintaining transparency with clients. He specialises in creating cost-effective digital marketing campaigns that improve conversion rates.
Questions
What industries does Ironbark Marketing specialise in?
We specialise in energy, resources, healthcare, construction, and technology sectors, with experience across multiple industries including renewable energy and professional services.
What marketing services do you offer?
We provide comprehensive services including strategic planning, digital marketing, content creation, public relations, award applications, and event management tailored to client needs.
How do you measure marketing campaign success?
We use data analytics to track KPIs like ROI, lead generation, website traffic, and conversion rates, ensuring transparent reporting and continuous strategy optimisation.
Can you help with business award submissions?
Yes, our team has a 95% success rate in business award applications, specialising in crafting compelling submissions that highlight your achievements to judging panels.
Do you work with international clients?
While based in Australia, we collaborate with clients globally, particularly in the resources and technology sectors, adapting strategies to different market requirements.
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