Business Details
36 Years
experience
Trusted Hair & Beauty Salons in Australia
Established in 1990, Essential Beauty has grown from a single treatment room in Adelaide to Australia's leading beauty salon franchise with over 65 locations and 450 passionate therapists. Our mission has always been to make professional beauty services accessible, convenient, and welcoming to all Australians. Specialising in waxing, body piercings, and a comprehensive range of beauty treatments, we pioneered innovations like the XXX Brazilian wax and introduced body piercing to mainstream beauty salons in 1995. With decades of experience, we combine technical expertise with a client-centric approach, offering tailored treatments that prioritise comfort, safety, and exceptional results.Our commitment to industry leadership is demonstrated through our patented Sterilear piercing aftercare system, exclusive product ranges, and ongoing investment in therapist training. We maintain strict hygiene standards with autoclave-sterilised jewellery for piercings and premium-grade products for waxing. As an award-winning franchise, we balance business growth with community engagement, evidenced by our family-friendly services like children's ear piercing with comfort bears. Our team's collective experience spans generations, ensuring clients benefit from both traditional techniques and cutting-edge advancements in beauty technology.
Services
Brazilian Waxing
Ear Piercing
Facials
Microdermabrasion
Spray Tan
Eyebrow Waxing
Body Piercing
Children's Ear Piercing
Face Waxing
Details
- Year established: 1990
Highlights and features
- Australia's largest beauty salon franchise with 30+ years of industry leadership
- Exclusive patented Sterilear piercing aftercare system for optimal healing
- Over 450 certified beauty therapists across 65+ locations nationwide
- Pioneers in mainstream body piercing and XXX Brazilian wax innovation
- Comprehensive aftercare products developed specifically for waxing and piercing
What people say
Fantastic service
Friendly and professional
Happy with piercings
Gentle and experienced
Perfect wax every time
Services
Brazilian Waxing
Our Brazilian waxing service removes all hair from the bikini area using strip wax or sensitive hot wax. This treatment leaves skin smooth for 2-3 weeks while weakening hair follicles for finer regrowth. Ideal for all skin types, our method minimises irritation compared to shaving. Regular sessions train hair growth cycles for longer-lasting results.
Ear Piercing
Professional ear piercing with autoclave-sterilised surgical steel jewellery. Includes four free jewellery options for initial piercings. Our therapists use a two-step aftercare system with Sterilear sprays to ensure optimal healing. Children's ear piercing service includes comfort items and a bravery certificate.
Facials
Custom facial treatments addressing various skin concerns using professional-grade products. Services include microdermabrasion for exfoliation, hydrating masks, and skincare consultations. Treatments improve skin texture, reduce blemishes, and promote a healthy glow through scientifically formulated products.
Body Piercing
Professional body piercing services for nose, belly, lip, and other body areas. Includes free hypoallergenic surgical steel jewellery with upgrades available. Strict hygiene protocols ensure safe piercing with autoclave-sterilised equipment. Comprehensive aftercare guidance provided for optimal healing.
Face Waxing
Precision facial waxing removes unwanted hair from eyebrows, upper lip, chin, and sideburns. Eliminates both visible and fine vellus hairs for 2-3 weeks of smooth skin. Regular treatments weaken hair follicles for reduced growth while improving skincare product absorption through deep exfoliation.
Questions
What makes waxing better than shaving?
Waxing removes hair from the root, providing smoother results lasting 2-3 weeks. Regular waxing weakens hair follicles for finer regrowth, unlike shaving which cuts hair bluntly causing quicker regrowth with prickly texture.
Is piercing jewellery included in the price?
Yes, all ear piercings include four free surgical steel jewellery options. Body piercings include standard surgical steel jewellery, with upgrade options available in various materials and designs.
Do you offer services for men?
Yes, we specialise in male waxing treatments for back, chest, and Brazilian areas. Our therapists recommend Ingrostopper aftercare to prevent ingrown hairs in thicker male hair growth patterns.
What are the benefits of facial waxing?
Facial waxing removes both visible and fine vellus hairs, creating a smooth makeup base. Treatments improve skin texture by exfoliating dead skin cells while weakening hair follicles for reduced growth over time.
Can I use my own jewellery for piercings?
For safety and hygiene reasons, we only use autoclave-sterilised jewellery. We cannot guarantee the quality or sterility of external jewellery for initial piercings, but offer 200+ upgrade options.
Reviews (6)
Rebecca Lee
Dec 24, 2021
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I only just found this website, but still feel i need to leave a review even though it was awhile ago. I had eyelash extensions done here by naomi the day before a trip to Bali in January 2020. It was the worst experience . It was rushed and i had clumped lashes together & there was glue all over the skin on my eyelids that gradually became more and more painful over the next 48hrs. I found a top salon in Bali where the ladies there all thought I'd had them done at a dodgy salon in Bali and couldn't believe it was done in Oz. They sat for a couple of hours, slowly and so gently removing each
Rhiannon Morgan
Jun 23, 2021
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Absolutely enjoy and look forward to coming here for my waxing and tinting needs. The girls are always happy, friendly, professional and always welcoming. Being a very anxious and slightly fussy person when it comes to my brows and having them butchered in the past I was put to ease my first time there and couldn't imagine going to anyone else other then Bryony
Ely Greenshields
May 19, 2021
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Never EVER go here for piercings. I have gotten three piercings here on one day, all pierced awfully. Staff are lovely but they are clearly under trained on piercing correctly. I was never told the proper way of cleaning my piercings. All of my piercings have now become extremely infected so I seeked help from someone who actually knows what they are doing and I have to take them all out and let them close over to re pierce it as there is no way of saving them after all the attempts of trying. Stick to waxing and stop offering piercings as it is a waste of everyone's money and leaves us in unnecessary
Ariane Bromilow
Feb 21, 2021
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I had my leg waxing done by Naomi and she did such a fantastic job, I had no red spots the next day which is rare as I have sensitive skin. Highly recommend all the ladies though.
Amelia Scott
Dec 07, 2020
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I had a really good experience with both my belly buton and nose. when i got my belly done i fainted and the lady was really calm and handeled it really well, when i woke up she let me know i could take as muh time as i could before i left. when i got my nose done i ended up having the same lady who did my belly. she remembered i fainted and she knew how to prepare me before i stood up and she took time to make sure i didnt faint again and i didnt.
Michelle Celeste
Nov 19, 2020
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Positive:Cleanliness,Professionalism,Punctuality,Quality,Value
Was looked after by Rose today for my eyebrow waxing and she did an amazing job, went above and beyond! Lovely to chat too and amazing service, will be booking in again soon! Definitely recommend :)
Was looked after by Rose today for my eyebrow waxing and she did an amazing job, went above and beyond! Lovely to chat too and amazing service, will be booking in again soon! Definitely recommend :)
