Monopoly is won and lost with the roll of the dice. Grab the right properties, then sit back and watch your friends rage with frustration as they cough up fistfuls of colourful cash. A lot of the time, marketing feels like Monopoly: you roll the dice and sometimes you come up trumps, other times you end up in jail errr.
Coming up with high-converting copy that grabs attention and doesn't let go is a chess game. There's no "lucky roll" or "get out of jail free card"; you need to know what moves to use and when. It takes skill and practice. Dean is a brilliant direct response copywriter. I hired Dean to help with the copy for my website and have been blown away by the finished product.
Coming up with high-converting copy that grabs attention and doesn't let go is a chess game. There's no "lucky roll" or "get out of jail free card"; you need to know what moves to use and when. It takes skill and practice. Dean is a brilliant direct response copywriter. I hired Dean to help with the copy for my website and have been blown away by the finished product.
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About
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Creative writers do wonderful things with words. I'm more of a technician, focused on the psychology and structure of persuasion*. In fact, all my time and energy goes towards helping customers sell better with compelling copy. Because for most people, selling is freaking hard. It's not something you just decide to master one day - there's a definite science and craft to it.
How I Work
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And you may be vaguely curious as to how things might unfold if you bring me into your fold. If you're up-to-date with conspiracy theories, you know Serpo is a secret alien planet that people have apparently visited and lived on. But it's also the name of the framework I've developed over the years to produce A-grade copy.
Copywriting Services
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These are all important, but they often don't serve the ultimate purpose of your business: to make you money. As a direct response and conversion copywriter, I specialise in sales copy, especially for entrepreneurs selling info products like books, programs and events. Sales pages structured to take readers from the headline, all the way to the "Buy" button.
Email Copywriting
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And above all, do prospects and customers take one look at your emails and reach for their wallets? Your emails get deleted and those precious few opened only delay their journey to the trash by a few seconds. In spite of that, great email marketing snags some of the best returns. So much so that 58% of email marketers planned to increase their budget in 2017 (as per GetResponse's Email Marketing & Beyond benchmarks).
Financial Copywriting
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At this moment, there's over $37 trillion (or $37,000,000,000) in notes, coins, and savings floating around the world. You help them navigate the confusion and chaos so they can find their slice of the pie, and earn a handsome reward for doing so. But whatever product you sell to do this-newsletter, program, membership, report, or book-you're competing against literally thousands of others.
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