Apps People

Android has a broader reach, in fact the Google Play Store doubles in app downloads in comparison to the App Store. Apple users have higher engagement and actually spend more money, however. Will your user value the larger display that tablets offer or the ubiquity that smartphones provide? Perhaps they'd benefit from having access to your app on both hardware options.

Augmented Reality allows your user to interact with the world around them, weaving the digital world into the physical world. Will your users be sharing any private information such as credit card details, private messages or personal profiles? If so you should secure this information by allowing them to login to a personal account.