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Business Details
42 Years
experience
Trusted Waterproofing Solutions Australia
Wet-seal has been a leader in waterproofing solutions since 1984, delivering guaranteed results across Australia and New Zealand. With over 60 franchisees, we specialise in internal, external, and below-ground waterproofing for residential and commercial properties. Our proprietary Enviro-coat system combines innovation with environmental responsibility, featuring low VOC emissions and advanced durability. Backed by BRANZ certification and contributions to the Australian Waterproofing Code, our team brings decades of combined expertise to every project. Our Coffs Harbour headquarters houses a state-of-the-art training facility, ensuring all franchisees meet our exacting standards.

Recognised as BRW's fastest-growing franchise, we prioritise continuous improvement through research and development. Clients benefit from our commitment to safety, sustainability, and preventing costly water damage through proven methodologies. Our franchise model empowers business owners with comprehensive support while maintaining technical excellence across 40+ years of industry leadership. This combination of innovation, training, and environmental stewardship has established Wet-seal as a trusted name in waterproofing solutions.
Services
Internal Waterproofing External Waterproofing Below Ground Waterproofing Franchising Enviro-coat System
Details
  • Year established: 1984
Highlights and features
  • 40+ years pioneering waterproofing innovation since 1984
  • Proprietary Enviro-coat system with low VOC emissions
  • Nationwide network of trained franchise professionals
  • Purpose-built Coffs Harbour training facility for technical excellence
  • First BRANZ-certified waterproofing classification in Australia
Associations and certifications
  • BRANZ
  • Australian Waterproofing Code
Services
Internal Waterproofing
Our internal waterproofing system protects wet areas like bathrooms, showers, and laundries from water damage. Using Enviro-coat technology, we create durable barriers that prevent leaks while maintaining low VOC emissions. This solution meets Australian Standards and comes with our guarantee of performance.
External Waterproofing
Designed for decks and balconies, our external system combines Enviro-coat DS 420 with reinforcing fabric to withstand weather exposure. The flexible membrane accommodates structural movement while maintaining watertight integrity, ensuring long-term protection for outdoor spaces.
Below Ground Waterproofing
Our below-ground solutions protect retaining walls and subterranean structures using specialised formulations that resist hydrostatic pressure. The system creates a continuous barrier against moisture ingress, preventing structural damage and extending building longevity while meeting strict safety standards.
Enviro-coat System
This proprietary water-based system offers superior flexibility and durability across applications. With independently verified low VOC emissions, it provides safer working environments while maintaining technical performance through reinforced formulations and Enviro-fabric integration for enhanced strength.
Franchising
We offer franchise packages with comprehensive training at our Coffs Harbour facility, technical support, and access to proven systems. Franchisees benefit from national brand recognition, ongoing R&D, and a structured pathway to business ownership without requiring prior waterproofing experience.
People
Robert Cameron
Chief Executive Officer
Leading Wet-seal's strategic direction with extensive industry experience, Robert oversees operations and franchise development while maintaining technical excellence standards across the network.
James Child
Chairman
As founding director and chairman, James provides visionary leadership drawing on decades of construction industry expertise that helped establish Wet-seal's market-leading position.
Michael Ellis
Director
One of Wet-seal's original founders, Michael contributes technical knowledge and business acumen from his engineering background to maintain product innovation and quality control.
Kevin Tighe
Director
With plumbing and manufacturing expertise, Kevin shapes technical training programs and ensures franchisees maintain Wet-seal's high service standards through ongoing support initiatives.
Rod Boyd
National Franchise Manager
Managing franchise growth and support, Rod helps new business owners transition into the network while maintaining quality consistency across Wet-seal's expanding national operations.
Questions
What waterproofing services does Wet-seal offer?
We specialise in internal waterproofing for bathrooms and laundries, external solutions for decks and balconies, and below-ground systems for retaining walls.
Are Wet-seal products environmentally friendly?
Yes, our Enviro-coat system features water-based, low VOC formulations independently tested for environmental safety and workplace health.
Do you provide franchise opportunities?
We offer comprehensive franchise packages with technical training, business support, and access to our proven waterproofing systems and national network.
What areas do you service?
With over 60 franchisees, we service all Australian states and territories plus New Zealand, including regional areas and major cities.
What makes Wet-seal different from competitors?
Our proprietary Enviro-coat system, BRANZ certification, national training facility, and 40+ years of industry leadership set us apart in technical expertise and service quality.