Business Details
14 Years
experience
Your Trusted Marketing Partner in Wollongong
Established in 2012, Waples Marketing Group Marketing Group has become a trusted partner for businesses seeking strategic marketing solutions. Our team specialises in developing data-driven strategies that align with client objectives, combining creative excellence with media expertise to deliver measurable results. With a proven track record across regional, metro, and trade media, we offer end-to-end services including brand development, public relations, digital campaigns, and event management. Our commitment to understanding each client's unique needs ensures tailored solutions that resonate with target audiences.Backed by long-term partnerships and testimonials from industry leaders, we prioritise transparency, innovation, and accountability in every project. From strategic planning to execution, our focus remains on creating meaningful connections that drive business growth. Recognised for our adaptability and dedication, we continue to set benchmarks in marketing excellence while maintaining a client-centric approach that values collaboration and community engagement.
Services
Marketing Strategy
Brand Development
Creative Services
Content Marketing
Media Campaigns
Public Relations
Event Management
Details
- Year established: 2012
Highlights and features
- We offer 12+ years of strategic marketing expertise since 2012
- Our team delivers measurable results across regional and metro markets
- Full-service agency covering branding, PR, digital, and event management
- Proven success with 40+ client testimonials from industry leaders
- Accredited under NSW Government's rigorous SCM005 prequalification scheme
Associations and certifications
- NSW Government SCM005 Scheme
What people say
Strategic insights
Creative excellence
Measurable results
Dedicated team
Community engagement
Services
Marketing Strategy
We develop comprehensive marketing strategies tailored to business objectives through audience research, competitor analysis, and data-driven planning. Our approach combines inbound and outbound methodologies to maximise market penetration. With expertise in journey mapping and persona development, we create actionable roadmaps that align with client goals while ensuring measurable outcomes through continuous performance optimisation.
Brand Development
Our brand development services create distinctive market identities through strategic positioning, visual identity creation, and consistent messaging frameworks. We specialise in logo design, brand guidelines, and asset development that resonate with target audiences. By aligning brand values with customer expectations, we help businesses establish strong emotional connections that drive long-term loyalty and market recognition.
Public Relations
We manage comprehensive PR campaigns that enhance brand visibility through media engagement, crisis management, and strategic communications. Our services include press release distribution, media training, and influencer partnerships. With established relationships across regional and national media outlets, we secure valuable coverage while maintaining brand reputation through proactive communication strategies and timely response frameworks.
Creative Services
Our creative team delivers impactful visual content across digital and print platforms, including website design, advertising assets, and multimedia production. Specialising in photography, videography, and illustration, we create visually compelling campaigns that align with brand identity. Through collaborative development processes, we ensure creative outputs maintain technical excellence while effectively communicating core brand messages to target audiences.
Event Management
We provide end-to-end event management solutions from concept development to post-event analysis. Our services cover venue coordination, stakeholder engagement, and promotional campaigns. With expertise in both physical and virtual event formats, we create immersive experiences that align with marketing objectives while ensuring seamless execution through detailed planning and risk management frameworks.
People
Denise
Public Relations Strategist
Specialising in media relations, Denise combines strategic communication with creative storytelling to build lasting client-journalist relationships through targeted outreach and adaptable campaign approaches.
Andrew Lancaster
CEO WIN Network
With over a decade of partnership, Andrew recognises Waples Marketing Group Marketing Group' strategic expertise in delivering impactful media campaigns that consistently exceed regional and metro market expectations.
Renee Hawira
Events & Fundraising Manager
Led KidsWish rebranding success through collaborative partnership, achieving enhanced brand recognition and community engagement through Waples Marketing Group Marketing Group' creative and strategic capabilities.
Bianca Tulich
Director
Trusted Waples Marketing Group Marketing Group with marketing five communities since 2018, praising their professional execution, market knowledge, and consistent delivery of high-impact marketing campaigns.
Kristine Laird
Communications Manager
Successfully collaborated on health sector campaigns, noting significant engagement improvements through Waples Marketing Group Marketing Group' strategic approach to public health communications and community outreach.
Questions
What marketing services do you specialise in?
We offer comprehensive services including strategic planning, brand development, public relations, creative design, digital campaigns, and event management tailored to regional and metro markets.
How do you approach campaign development?
Our process begins with in-depth research and consultation to understand business objectives, followed by strategic planning, creative development, and data-driven execution with continuous performance monitoring.
Can you work with both local and national clients?
Yes, we specialise in bridging regional and metropolitan markets, leveraging our local market expertise while maintaining national media connections for comprehensive campaign reach.
What industries do you typically work with?
We serve diverse sectors including healthcare, education, property development, non-profits, government initiatives, and corporate clients seeking strategic marketing partnerships.
How do you measure campaign success?
We use data analytics, media coverage metrics, engagement rates, and client KPIs to evaluate performance, providing regular reports with insights for continuous campaign optimisation.
Reviews (4)
Coordinare Au
Jun 10, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
The team at Waples are great to work with. We have engaged them for many projects including creative design, strategic comms work, and media buying, and we have always been impressed with the quality of their work. Would highly recommend them!
The team at Waples are great to work with. We have engaged them for many projects including creative design, strategic comms work, and media buying, and we have always been impressed with the quality of their work. Would highly recommend them!
Rebecca Mauger
May 25, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
Waples marketing are responsive, knowledgeable and produce excellent results. Very happy with our experience.
Waples marketing are responsive, knowledgeable and produce excellent results. Very happy with our experience.
Ashley Urquhart
May 22, 2021
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Positive:Professionalism,Quality,Responsiveness,Value
We have partnered with Waples for a few years now, supporting with their programmatic activity. Emma and the team are an absolute pleasure to work with - incredibly knowledgable, professional, timely and lovely. I can't recommend them enough!
We have partnered with Waples for a few years now, supporting with their programmatic activity. Emma and the team are an absolute pleasure to work with - incredibly knowledgable, professional, timely and lovely. I can't recommend them enough!
Cedars Christian College
May 13, 2021
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Positive:Responsiveness
We have been clients for several years and have nothing but great feedback about Waples' service. Their staff are extraordinary, always quick to respond, professional, helpful in any way and we would recommend them highly.
We have been clients for several years and have nothing but great feedback about Waples' service. Their staff are extraordinary, always quick to respond, professional, helpful in any way and we would recommend them highly.
