Business Details
50+ Years
experience
Your Trusted Bakery in Geelong Since 1947
Established in 1947, Routleys Bakery has grown from a small family-run operation into one of Geelong's most trusted baking institutions. Our legacy began with Victor and Verna Routley, whose dedication to quality and craftsmanship laid the foundation for generations to follow. Today, led by Lawrie and Anne Routley alongside their five children, we continue to uphold those same values while expanding our reach through strategic acquisitions like Hi-Lite Cakes and Beaumonts Pies. Our HACCP-certified bakery in North Geelong produces over 130 years of combined baking expertise, delivering fresh bread, pastries, and gourmet cakes daily to corporate clients, healthcare facilities, defence bases, and retail outlets across Victoria. With 9 locations serving the community, we pride ourselves on using premium ingredients and maintaining rigorous quality control standards.Our refrigerated delivery fleet ensures products reach customers in optimal condition, while our catering and wholesale divisions provide tailored solutions for businesses of all sizes. From traditional meat pies to custom-designed celebration cakes, every item reflects our commitment to excellence. As a family-owned business, we prioritise personal service and community engagement, supporting local charities and sporting clubs through product donations and partnerships. Our success stems from a simple philosophy: combine skilled artisans, fresh ingredients, and customer-centric service to create baked goods that delight every day.
Services
Meat Pies
Gourmet Cakes
Wholesale Supply
Catering Services
Retail Bakery
Details
- Year established: 1947
Highlights and features
- We've baked with passion since 1947, combining 70+ years of expertise with modern quality standards.
- Our HACCP-certified bakery ensures rigorous food safety and production excellence.
- Family-owned operation maintains personal service across 9 Victorian locations.
- Daily fresh deliveries in refrigerated vehicles guarantee product quality and consistency.
- Proven track record supplying major catering companies and defence facilities nationwide.
Associations and certifications
- HACCP
Services
Meat Pies
Our signature meat pies combine premium cuts of beef and traditional recipes perfected over 70 years. Each pie features a flaky golden crust encasing slow-cooked fillings with rich gravy. Available in round, square, and chunky varieties, these handheld meals cater to both casual snacking and bulk catering requirements across Geelong.
Gourmet Cakes
From celebration cakes to daily desserts, our bakery crafts over 20 specialty cakes using fresh dairy and quality ingredients. Signature items include chocolate mud cakes, cream-filled sponges, and seasonal specialties. Available for retail purchase or custom orders through our Geelong stores and wholesale partners.
Wholesale Supply
We supply cafes, restaurants, and retailers with daily fresh bread, pastries, and frozen products. Our wholesale division offers over 130 items with next-day delivery available across Victoria. Clients benefit from competitive pricing, consistent quality, and dedicated account management for businesses of all sizes.
Catering Services
Corporate events, school functions, and community gatherings receive tailored catering solutions featuring our baked specialties. Menus include hot pies, cold platters, and dessert displays served through our refrigerated fleet. Custom options accommodate dietary requirements and large-scale events across Victoria.
Retail Bakery
Nine Victorian locations offer direct-to-consumer sales of fresh baked goods, party pies, and specialty items. Stores operate early hours for commuters and weekend shoppers, with select outlets providing extended Sunday trading. Product ranges vary by location to suit local customer preferences.
People
Lawrie Routley
Managing Director
Co-owner with Anne Routley, Lawrie oversees daily operations and strategic growth. With 50+ years in the baking industry, he expanded the business through key acquisitions while maintaining family values.
Anne Routley
Co-Owner
Anne manages quality control and customer relations alongside Lawrie. Her leadership helped integrate Hi-Lite Cakes and Beaumonts Pies into the Routleys brand while preserving their unique recipes.
Questions
What products does Routleys Bakery offer?
We produce meat pies, gourmet cakes, breads, pastries, and catering platters. Our range includes over 130 items from traditional recipes and modern specialties.
Do you deliver outside Geelong?
Yes, our refrigerated fleet delivers daily across Victoria, including Altona, Colac, Torquay, and Lara. Some regional areas receive Monday-Friday deliveries.
Are custom cake orders available?
Yes, our cake decorators create custom designs for birthdays, weddings, and events. Place orders at least 48 hours in advance through our Geelong stores.
Do you supply wholesale clients?
We service cafes, restaurants, and retailers with daily fresh and frozen products. Contact our team on 1300 721 627 for wholesale pricing and delivery options.
What are your store hours?
Most stores open 6am-6pm weekdays, 7am-4pm Saturdays, and 8am-4pm Sundays. Check individual locations for specific trading hours.
Reviews (5)
Bwg Didds
Jan 13, 2022
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Got the 4 cold pies for $12 deal which is great value for money. Also ordered 2 cakes, Iced ring donut and Apple turnover and unfortunately both were stale (apple turnover was like a rock). It was a Tuesday so get the feeling we got Mondays leftovers. Will go back for the pies when on special but will pass on the cakes. 3 out of 5 and a tad overrated going by the their reputation.
Jacquee Swan
Jan 12, 2022
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I went to routleys, north Geelong yesterday at lunch, 12pm for a salad roll of which I do on a regular basis as I work in the area. Was told the salad bar was closed and they wouldn’t make a roll for me. Fair to say I’ll go elsewhere to get a salad roll now.
Annie K. Janusko
Jan 06, 2022
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Oh my goodness 😍 Yum! I just had the most delicious apple cake I have ever tried. The biscuity pastry, perfectly cooked apple filing & icing to top it all off was superb. Highly recommend. Thank you!
Jim Watts
Jan 03, 2022
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If you like a pie and who doesn't, try one from here. Can't get them fresher and it does make a difference as the multitude of regular stoppers have already found out.
Sharon Lacey
Dec 17, 2021
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Food is so yummy. Home made pies, sausage rolls and pasties. Also there donuts are really good aswell. Highly recommend.
