Business Details
19 Years
experience
Your Trusted Partner for Video Production Solutions
We are a Melbourne-based video production company specialising in documentaries, original content, and creating videos that audiences actively engage with. Our team combines decades of experience in the production industry with diverse expertise from other fields, ensuring we approach challenges with fresh perspectives. Founded in 2007, we prioritise building trust and solving problems to deliver impactful video solutions tailored to client needs. Our work includes managing the globally successful YouTube channel Never Too Small, which has amassed over 180 million views and 2.3 million subscribers. We focus on producing videos that drive tangible outcomes, such as securing $2 million in funding for a groundbreaking medical institution.Our client-centric approach ensures collaborations with organisations doing meaningful work, resulting in versatile and engaging video assets. With a team of multi-disciplinary filmmakers, we blend creativity with strategic thinking to deliver results-driven content. Our expertise extends to international production coordination, client solutions, and strategic consulting. We pride ourselves on maintaining long-term relationships with clients through transparency, reliability, and a commitment to excellence. Our work has built a global community of over 2 million passionate individuals, demonstrating our ability to create content that resonates and delivers measurable impact.
Services
Documentary Production
Original Content Creation
YouTube Channel Management
Client-Focused Video Production
Strategic Consulting
Marketing Video Solutions
Engaging Video Assets
International Production Coordination
Client Solutions & Strategy
Content Development
Details
- Year established: 2007
Highlights and features
- Decades of experience in production and diverse industries
- Proven problem-solving and trust-building approach
- Behind a YouTube channel with 180M+ views
- Videos designed to deliver measurable outcomes
- Team combines filmmaking with strategic thinking
Services
Documentary Production
We craft compelling documentaries that combine storytelling with strategic messaging. Our approach focuses on authenticity and engagement, ensuring narratives resonate with audiences while achieving client objectives. Projects span diverse industries, from social impact campaigns to corporate storytelling, delivered with cinematic quality and technical precision.
Original Content Creation
Our original content blends creativity with audience insights to build brand authority and engagement. We develop concepts tailored to client goals, whether for YouTube channels like Never Too Small or bespoke series. Each project prioritises shareability, SEO optimisation, and measurable impact through data-driven strategies.
YouTube Channel Management
We manage end-to-end YouTube operations, including content strategy, production, and audience growth. Our expertise is demonstrated through Never Too Small, which we scaled to 2.3 million subscribers. Services include analytics-driven optimisation, playlist curation, and cross-platform promotion to maximise reach and engagement.
Strategic Consulting
Our consultants advise on video strategies aligned with business objectives. We assess client needs, budget constraints, and target audiences to recommend solutions that maximise ROI. This includes pre-production planning, resource allocation, and post-production analytics to ensure campaigns meet performance metrics.
International Production Coordination
We coordinate large-scale international productions with localised expertise. Our team manages logistics, crew hiring, and compliance across jurisdictions, ensuring seamless execution. This includes location scouting, permits, and cultural considerations to deliver high-quality content on time and within budget.
People
James McPherson
Managing Director
Founded New Mac in 2007 after a journalism career. Oversees client relationships and strategic growth. Combines editorial insight with commercial acumen to solve client challenges while fostering a values-driven team culture.
Luke Clark
Production Manager
Specialises in managing complex international productions. Brings meticulous organisation and technical expertise to coordinate crews and logistics. Ensures seamless execution of high-end video projects across global locations with precision and efficiency.
Elizabeth Price
Client Solutions & Strategy
Leverages client-side marketing experience to design strategic video solutions. Advises on creative approaches that align with brand goals and budget constraints. Focuses on delivering versatile, high-engagement content that drives measurable business outcomes.
Questions
What types of video projects do you specialise in?
We specialise in documentaries, original content, YouTube channel management, and strategic video solutions for clients globally.
Can you handle international production requirements?
Yes, we coordinate international crews, logistics, and compliance to deliver high-quality global projects seamlessly.
How do you ensure video effectiveness?
We use data-driven strategies, audience insights, and pre-production planning to align content with client KPIs and engagement goals.
What sets you apart from other agencies?
Our blend of filmmaking expertise, strategic consulting, and proven success with platforms like YouTube delivers measurable, impactful results.
Do you work with non-profit organisations?
Yes, we collaborate with charities and social impact clients to create content that drives awareness and funding outcomes.
Reviews (6)
SEEKJobs
Jan 09, 2018
Report
If you are looking for a video production agency that provides brilliant account service, produces beautiful, engaging content and is a pleasure to work with then look no further than New Mac. I can highly recommend their services. Pip Duncan, Video Content Producer at SEEK
Kate Mazoudier
Jan 09, 2018
Report
The team at NewMac is awesome - creative, inspiring, so clever, and really excellent to work with. From concept development right through to location scouting, subject interviews and graphics/animation I can't recommend them highly enough. Their customer service all the way along was top notch and the end result was WAY better than we had dreamed of. We'll definitely use them again. Thanks guys!
Alison Woodgrove
Nov 22, 2017
Report
Could not fault the team at Newmac - friendly, efficient, creative and can do. Nothing was too much trouble and deadlines were all met on time within budget.
Lisa Gumbleton
Jul 16, 2017
Report
NewMac has delivered several projects for us and we've been very happy with the service and outcomes. They really worked with us more as a partner to deliver the best quality video for the budget. Plus they're just good people.
Anthony Jarvis
Jun 25, 2017
Report
New Mac are such a professional and friendly crew to work with! Tight production, great crew and always exceeding what you might expect. A++
Sam Hooper
Jun 16, 2017
Report
Love these guys. Brilliant team to work with - they will always go the distance to get the best creative result for you and your client.
