Business Details
28 Years
experience
Award-Winning Graphic Design & Branding Agency in Sydney
Established in 1998, Tonic Connective is an international design agency with offices in Sydney, Australia, and Florianopolis, Brazil. Our vision is to make client brand identities visually dynamic, positioning them at the forefront of their industries. We specialise in corporate identity, branding, annual report design, collateral design, environmental graphics, digital design, and advertising concepts. Backed by a team of award-winning creatives with decades of collective experience, we apply a strategic methodology to deliver exceptional design solutions that work. Our client-centric approach ensures we act as brand custodians, fostering long-term partnerships that turn visions into market-leading realities. We maintain sound strategic alliances with leaders in copywriting, photography, app development, promotional products, and printing to provide holistic services.Our work spans Australias largest and smallest organisations, as well as clients in the UK and USA, earning us numerous design awards for print and digital excellence. Clients like the South Sydney Rabbitohs and The Star Entertainment Group attest to our creativity, project management, and client servicing excellence. We pride ourselves on a refreshing attitude, passion for functional design, and enthusiasm in embracing client brands. Our procedural methodology, proven over 25 years, ensures considered, strategic creative processes that consistently exceed expectations.
Services
Corporate Identity
Branding
Annual Report Design
Environmental Graphics
Digital Design
Advertising Concepts
Collateral Design
Website Design
Promotional Products
Details
- Year established: 1998
Highlights and features
- We have 25+ years of experience in international graphic design and branding.
- Our strategic alliances ensure holistic solutions across marketing disciplines.
- Award-winning team specialises in both print and digital design excellence.
- Proven methodology delivers client-focused results since 1998.
- Act as brand custodians with a passion for functional, impactful design.
What people say
Excellent creativity
Delivery driven
Client servicing excellence
Award-winning designs
Long-term partnerships
Services
Corporate Identity
We create cohesive corporate identities that visually represent your brand's values and market position. Our designs ensure consistency across all touchpoints, from logos to stationery. With strategic use of typography, colour, and imagery, we craft identities that resonate with target audiences and differentiate your brand in competitive markets.
Annual Report Design
Our annual report design services transform complex data into engaging visual narratives. We handle concept development, layout design, and production management for reports up to 148 pages. By integrating branding elements with clear data visualisation, we help organisations communicate financial performance and strategic achievements to stakeholders effectively.
Environmental Graphics
We design environmental graphics that enhance physical spaces through wayfinding systems, wall murals, and branded installations. Our solutions combine aesthetics with functionality to create immersive brand experiences in corporate offices, retail spaces, and public venues. The designs consider spatial dynamics to ensure optimal visibility and engagement.
Digital Design
Our digital design services cover websites, e-commerce platforms, and CMS development. We focus on user experience, responsive layouts, and SEO-friendly structures. The team specialises in creating digital presences that align with brand identity while optimising conversion rates through intuitive navigation and modern interface design.
Branding
We develop comprehensive branding strategies that translate brand values into visual assets. Services include logo design, style guides, and cross-platform brand applications. Our approach ensures consistent brand representation across print, digital, and environmental mediums, helping businesses establish strong market recognition and customer loyalty.
People
Tony Howe
Managing Director
With 29+ years in design agencies, Tony has led branding for Telstra and South Sydney Rabbitohs. He combines strategic vision with industry expertise, speaking at design conferences and driving client-focused solutions that deliver measurable results.
Juliano Guedes
Creative Director
A graphic designer with 15+ years' experience, Juliano specialises in editorial and web design. He creates cohesive visual identities across print and digital platforms, bringing technical expertise and creative innovation to every project.
George Samartzis
Head of Digital
George has over 10 years' experience in web development, focusing on CMS and e-commerce solutions. His expertise in SEO and website hosting ensures clients receive technically robust, user-friendly digital platforms that support business growth.
Brendan Dunphy
Head Copywriter
With 22+ years in communications, Brendan crafts compelling copy across sectors. His expertise spans annual reports, website content, and marketing materials, ensuring clear messaging that aligns with brand voice and audience needs.
Sammer Affridi
Photographer
Sammer specialises in translating brand visions into photographic art. With expertise in corporate, product, and drone photography, he captures imagery that enhances brand storytelling across marketing collateral and digital platforms.
Questions
What industries do you specialise in?
We work across sectors including sports, entertainment, education, healthcare, and corporate services, with expertise in adapting to diverse industry requirements.
Do you handle both print and digital design?
Yes, we offer comprehensive services covering print materials like annual reports and digital solutions including websites and e-commerce platforms.
Can you manage large-scale design projects?
Our team successfully delivers complex projects like 148-page annual reports with multiple design elements, ensuring quality and timely completion.
Do you work internationally?
We operate from Sydney and Brazil, serving clients across Australia, the UK, and USA with proven cross-border project management capabilities.
What strategic alliances do you have?
We partner with experts in copywriting, photography, app development, promotional products, and printing to provide integrated design solutions.
Reviews (6)
AirConnect Services
Nov 14, 2020
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I have worked with Tony from Tonic Connective over the past couple of years having him assist in preparing my presentations when showcasing my business at live Venus. People continually say how great my presentations look and that's why we continue to use Tonic Connective for our work.
Roy Kowarski
Nov 23, 2019
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I had Tony and his team at Tonic Connective re-design and freshen up my business signature, customer presentation and company newsletter layout with a 1st class result. Neat, clean and appealing, the changes have led to many positive comments. I can highly recommend Tony and Tonic Connective for creativity and engaging graphic ideas
Greg Woods
Jun 29, 2019
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Tony and his team provide excellent service and are highly creative in rebranding your business or creating a brand for your new business. Feedback I have received from clients who have used his services has been exceptionally positive and they had a highly enjoyable experience. If you are thinking about rebranding your business or creating a new brand do yourself a favour and contact Tony
Alex Dance
Jun 26, 2018
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Tony and his team did a superb job starting with a concept and then turning it into a very compelling look that is now flowing through our business.
Kt Legal
Nov 01, 2017
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Tony and the team looked after the rebranding for our company. They were fantastic with their responsive communication and expertise in the area. They went above and beyond to help us understand how the designs would look as wall graphics. Thank you! Highly recommend any businesses looking at rebranding or starting up and branding to engage Tony and the team at Tonic Connective.
Bob Keen
Sep 02, 2017
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Not your ordinary design agency! Significant hitter in a crowded space. Highly recommend on all levels
