Business Details
Your Trusted Accounting Partner in Melbourne
Pace Advisory Group has been delivering expert accounting and business advisory services since 2003, combining over two decades of industry experience with a client-centric approach. Our team of certified tax advisors and business consultants specialises in providing tailored solutions for companies across diverse sectors including e-commerce, healthcare, construction, and high-net-worth individuals. With offices in Ascot Vale and Mount Waverley, we offer strategic guidance that extends beyond traditional compliance, focusing on long-term financial growth and operational efficiency.Our cloud accounting expertise streamlines financial management while our proactive advisory services help businesses navigate complex tax landscapes. We maintain strong local knowledge of Melbourne's business environment while serving clients nationally, ensuring our advice aligns with both regulatory requirements and commercial realities. Our commitment to transparency and fair pricing ensures clients receive value-driven services without compromising on quality or expertise.
Services
Business Advisory
Cloud Accounting
E-commerce
Franchises
Medical Healthcare
SMSF Compliance
Tax Services
Mergers & Acquisitions
Payroll Management
Financial Reporting
Highlights and features
- We offer over 20 years of experience in accounting and business advisory services
- Our team provides proactive, tailored financial guidance beyond standard compliance
- We combine local Melbourne business knowledge with national service capabilities
- Our cloud accounting solutions save clients up to 80% of administrative time
- We maintain transparent pricing with no hidden fees or exorbitant charges
Services
Business Advisory
Our business advisory services provide tailored strategic guidance to help companies navigate growth challenges and optimise financial performance. With expertise in mergers & acquisitions, tax planning, and operational efficiency, we support businesses across Melbourne and Australia. Our proactive approach combines local market knowledge with national regulatory expertise to deliver practical solutions that drive long-term success.
Cloud Accounting
Cloud accounting solutions streamline financial management through real-time data access and automated processes. Our Melbourne-based team implements secure, scalable systems that integrate with existing business operations, saving up to 80% of administrative time. We specialise in cloud migration, system setup, and ongoing support for businesses seeking modern, efficient accounting practices across Australia.
SMSF Compliance
Our SMSF compliance services ensure adherence to evolving superannuation regulations through comprehensive audits and administration. Melbourne-based clients receive expert guidance on fund management, tax returns, and regulatory requirements. We provide complete compliance solutions including financial statements, actuarial certificates, and ATO correspondence for self-managed super funds.
Tax Services
Comprehensive tax services cover individual and business needs including annual returns, payroll tax, and strategic planning. Our Melbourne accountants specialise in industry-specific compliance for e-commerce, healthcare, and construction sectors. We offer proactive tax relief identification and year-end planning to ensure regulatory compliance while optimising financial outcomes across Australia.
Mergers & Acquisitions
M&A support services guide professional firms through buying, selling, or merging practices with strategic precision. Our Melbourne team provides valuation, due diligence, and cloud migration assistance to ensure smooth transitions. We focus on value enhancement and operational integration for accounting and advisory firms seeking growth through strategic business changes.
People
Sohaib Ashraf
Partner
With over 20 years of accounting experience, Sohaib leads strategic advisory services at Pace Advisory Group. His expertise spans business growth strategies and tax planning for diverse industries across Melbourne and Australia.
Pasha Memon
Partner
Pasha specialises in cloud accounting solutions and business advisory services. With extensive experience in digital transformation, he helps Melbourne businesses modernise operations and improve financial efficiency through technology-driven solutions.
Joy Huynh
Senior Accountant
Joy provides expert tax compliance and advisory services to Melbourne businesses. Her focus on e-commerce and international clients ensures tailored solutions that meet complex regulatory requirements while supporting business growth.
Jenny Nguyen
Senior Accountant
Jenny specialises in SMSF compliance and audit services. With deep knowledge of superannuation regulations, she helps Melbourne clients maintain compliance while achieving retirement goals through strategic fund management.
Celine Phan
Accountant
Celine supports businesses with tax compliance and financial reporting. Her expertise in construction and healthcare sectors ensures accurate regulatory adherence while providing practical financial solutions for Melbourne-based clients.
Questions
What accounting services do you offer?
We provide business advisory, cloud accounting, SMSF compliance, tax services, and M&A support for businesses across Melbourne and Australia.
Do you specialise in specific industries?
Yes, we specialise in e-commerce, healthcare, construction, high-net-worth individuals, and franchise businesses across Australia.
Are your services available outside Melbourne?
We serve clients nationwide with offices in Ascot Vale and Mount Waverley, supporting businesses in all Australian states and territories.
Do you offer free initial consultations?
Yes, we provide a free 30-minute consultation to discuss your specific accounting and business advisory needs.
How do cloud accounting solutions benefit businesses?
Our cloud solutions save up to 80% of administrative time through real-time data access, automated processes, and secure remote access for Melbourne businesses.
What SMSF services do you provide?
We offer complete SMSF compliance including audits, tax returns, financial statements, and ATO correspondence for Melbourne clients.
Reviews (4)
Becca Callahan
Dec 14, 2019
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I saw Sohaib at Pace Advisory to get assistance with my tax return. Sohaib was incredibly professional and I was amazed at how quick and easy the process was. Highly recommended!
Mario Penny
Dec 10, 2019
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Sohaib has been excellent for us - he is knowledgeable and has proved to be someone that we can really work with to set up our business well. Highly recommended.
Tom Francis
Oct 25, 2019
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Sohaib was fantastic as always. He always gives me full confidence that I am entering an accurate and thorough tax return while making sure I am claiming all the expenses I should be. I trust him completely to operate in my best interests and always walk away from our meetings very happy.
Nafis Monazam
Sep 03, 2019
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I highly recommend Pace Advisory. Very professional and caring. Sohaib look after every single thing and gave me very useful financial advises. I could save a lot if I met him earlier. The best account I ever worked with.
