Business Details
31 Years
experience
Your Trusted Melbourne Florist for Bespoke Floral Arrangements
Established in 1995, Lucy Loves Charlie is an iconic Hawthorn florist rooted in Auburn Village. Our bespoke floral designs celebrate nature's beauty while serving diverse occasions with creativity and care. We prioritise partnerships with Victorian growers to ensure quality blooms and reduce environmental impact through sustainable practices. Our team champions eco-conscious methods, eliminating plastic packaging and utilising seasonal flowers to align with natural cycles.Beyond floristry, we cultivate community connections through workshops, local art collaborations, and creating inclusive spaces that welcome all. With over 25 years of expertise, we combine artisan craftsmanship with heartfelt service to deliver floral arrangements that resonate emotionally with every client.
Services
Wedding Flowers
Same-Day Delivery
Bespoke Arrangements
Sustainable Floristry
Corporate Events
Funeral Wreaths
Gift Vouchers
Workshops
Local Sourcing
Custom Bouquets
Details
- Year established: 1995
Highlights and features
- We offer 25+ years of expertise in creating custom floral designs for Melbourne weddings and events.
- Our team sources flowers exclusively from Victorian growers to ensure freshness and sustainability.
- We implement eco-friendly practices including biodegradable packaging and seasonal flower selection.
- Our same-day delivery service operates across Melbourne with orders placed before 2PM AEST.
- We actively support local artisans through collaborative workshops and community initiatives.
What people say
Beautiful arrangements
Prompt delivery
Seasonal flowers
Creative designs
Eco-friendly
Services
Wedding Flowers
Our experienced team creates custom wedding floral designs from bridal bouquets to ceiling installations. We work closely with couples to match arrangements with their wedding theme and venue. Using locally sourced blooms, we ensure fresh, seasonal flowers that reflect each couple's unique style while maintaining sustainable practices.
Same-Day Delivery
Melbourne-wide same-day flower delivery available for orders placed before 2PM AEST. We ensure timely delivery of fresh arrangements across the city while maintaining bloom quality. Our system calculates delivery costs based on proximity to our Hawthorn store, offering flexibility for both urgent and planned deliveries.
Bespoke Arrangements
Tailored floral creations for every occasion, from sympathy wreaths to celebration bouquets. Our florists craft unique arrangements using seasonal blooms, incorporating client preferences and occasion requirements. Each design reflects our commitment to artistic expression and emotional connection through floral artistry.
Sustainable Floristry
We prioritise environmentally responsible methods including biodegradable packaging and plastic-free arrangements. Our seasonal flower selection reduces transportation impact while supporting local growers. This approach ensures both ecological responsibility and exceptional quality in every sustainably crafted floral design.
Community Workshops
Hands-on floral workshops held in our Auburn Village store, designed to share floristry skills and foster creativity. These sessions connect participants with seasonal blooms while supporting local artisans. Our workshops reflect our commitment to building community through shared creative experiences and floral education.
People
Juliette
Owner & Manager
Juliette founded Lucy Loves Charlie in 1995, driven by her passion for flowers' emotional power. She specialises in creating nostalgic garden-style arrangements that connect with nature. Her leadership focuses on community building through sustainable practices and local collaborations.
Questions
When should I book wedding flowers?
We recommend contacting us 6-12 months in advance to secure your date and allow for multiple consultations.
Do you use seasonal flowers?
Yes, we prioritise seasonal blooms sourced from local Victorian growers for freshness and sustainability.
What delivery areas do you cover?
We provide same-day delivery across Melbourne and surrounding suburbs from our Hawthorn store.
Can I customise arrangements?
Yes, our florists create bespoke designs tailored to your specific requirements and preferences.
Do you support local businesses?
We actively support Victorian growers and artisans through collaborative partnerships and local sourcing practices.
Reviews (7)
Georgia Cox
Jan 10, 2022
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Highly recommend Lucy Loves Charlie for wedding flowers. Juliette and Aleesha did such a fantastic job - the quality of the flowers was exceptional; their communication was excellent and always prompt; and they did a perfect job of bringing our vision to life. Thank you ladies!
Anneliese Shortt
Oct 09, 2021
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Gorgeous flowers and incredibly helpful girls in the shop. I've ordered two bunches in the last two weeks and they have both been stunning. Love this shop and their talent.
Georgia Glastonbury
Sep 08, 2021
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A lovely local florist that puts a lot of care and effort to ensuring everything is perfect. Recently bought a gift for a girlfriend's birthday and it was just beautiful. In particular love the native and dried arrangements. Thanks Lucy loves Charlie!
Angie
Aug 26, 2021
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This is such a lovely florist with a beautiful, modern approach to floral design. Ive had a bunch of arrangements made by them and every time they are so accommodating, creative and lovely. They made the most beautiful arrangements for my bday dinner a few months ago. Were so lucky to have them in Hawthorn East!
Steph Avro
Jun 21, 2021
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Easy to support your local when they're as good as this!! Staff understands a variety of concepts/visons. Friendly with an inviting store-front to match.
Tayara Coviello
Apr 07, 2021
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Ordered the 'Market Bunch' from Lucy Loves Charlie Flowers and was amazed to see the bunch they put together! Extremely affordable and beautiful customer service. Will definitely be purchasing flowers from here again.
Karen L.
Feb 05, 2021
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Re a previous one star review- Calling a florist at 8:30am *on Valentines day* and wanting an early morning delivery- then being surprised its not possible is just ridiculous. So unfair to leave a poor review for his poor planning and unrealistic expectations. Ive never had anything but great service from this florist.
