Business Details
22 Years
experience
Expert Branding & Graphic Design Services Sydney
Established in 2004 by Dan Day and Rosie Handley, we are a Sydney-based branding and graphic design consultancy dedicated to delivering strategic design solutions that drive client success. Our approach combines creative freedom with a deep understanding of brand strategy, audience engagement, and market differentiation. With over 25 years of collective experience, we have expanded our services to include brand development, identity design, digital communication, and multidisciplinary creative projects. Our methodology prioritises client collaboration, leveraging insights to craft cohesive brand narratives and visual identities that resonate across print, packaging, and digital platforms. We work closely with businesses of all sizes, from local startups to national corporations, ensuring each project aligns with commercial goals while maintaining design excellence.Our team of specialists utilises research-driven strategies and cross-media campaigns to enhance brand visibility and customer engagement. By integrating traditional and digital media, we deliver tailored solutions that reflect a brand's unique culture and values. Our commitment to quality extends to web design, where we create responsive, user-friendly websites that reinforce brand identity and optimise user experience. We measure success through client satisfaction, adherence to timelines and budgets, and the measurable impact of our design solutions on business growth.
Services
Branding
Graphic Design
Web Design
Packaging Design
Exhibition Design
Direct Mail
Corporate Literature
Copywriting
Signage Design
Details
- Year established: 2004
Highlights and features
- We have over 25 years of experience in brand strategy and graphic design.
- Our services span brand development, identity design, and cross-media campaigns.
- Client-focused approach with tailored solutions for unique business needs.
- Proven track record working with corporate, government, and private clients.
- Integrated digital and traditional media strategies for comprehensive brand impact.
Services
Branding
We develop comprehensive brand strategies that define market positioning, audience engagement, and competitive differentiation. Our approach combines research-driven insights with creative execution to build cohesive brand identities that align with business objectives. Services include brand audits, identity design, and cross-media campaign development for long-term brand equity.
Graphic Design
Our graphic design services create visually compelling materials that communicate brand values effectively. We produce print and digital assets including brochures, corporate literature, and marketing collateral, ensuring consistent application of brand elements. Each design solution is tailored to enhance audience engagement while maintaining functional clarity and aesthetic excellence.
Web Design
We craft responsive websites that reflect brand identity while optimising user experience. Our process includes platform selection, site architecture planning, and visual design that integrates seamlessly with existing brand guidelines. We prioritise mobile compatibility, SEO-friendly structures, and content strategies to strengthen online brand presence and conversion rates.
Packaging Design
Our packaging solutions combine functional design with brand storytelling to create memorable consumer experiences. We develop packaging concepts that align with brand identity while meeting practical requirements for product protection and market appeal. This includes structural design, label creation, and material selection to enhance shelf impact.
Exhibition Design
We create immersive exhibition spaces that showcase brands effectively at trade shows and events. Our designs integrate spatial planning, signage, and interactive elements to maximise brand visibility. Each solution balances aesthetic appeal with practical considerations for setup, transportation, and reuse across multiple events.
People
Dan Day
Co-Founder
Co-founder with 20+ years experience in brand strategy and graphic design. Specialises in brand development, visual identity systems, and cross-media campaign execution for corporate and private clients.
Rosie Handley
Co-Founder
Co-founder focusing on creative direction and client strategy. Expertise in brand communication, digital design integration, and multidisciplinary project management for national branding initiatives.
Questions
What services does shoebox creative offer?
We specialise in brand strategy, identity design, graphic design, web development, packaging, exhibition design, and cross-media campaigns for businesses seeking cohesive visual communication.
How long has shoebox creative been in operation?
Our agency was established in 2004 and has since delivered branding solutions to corporate, government, and private clients across Australia.
What areas do you service?
While based on Sydney's Northern Beaches, we work with clients nationwide, offering tailored branding and design services for local and national businesses.
Can you help with both new and existing brands?
Yes, we provide brand evolution for established businesses and complete brand creation for startups, ensuring strategic alignment with market positioning and audience needs.
How do you ensure brand consistency across platforms?
We develop comprehensive brand guidelines and integrate consistent visual elements across print, digital, and packaging media to maintain cohesive brand identity.
Reviews (1)
Ivan Slade
Jan 20, 2015
Report
Dan has a wealth of experience in design and branding, he is a perfectionist that delivers exceptional work which delights clients time and again. Would highly recommend.
