Business Details
Expert Digital Marketing Solutions Sydney
I am a Sydney-based growth marketer with extensive experience in B2B SaaS, SEO, PPC, and content marketing. My career spans leadership roles at companies like Airtasker, Vervoe, and AgriWebb, where I've driven digital transformation and audience growth. I combine technical expertise with strategic thinking to deliver measurable results for startups and small businesses. My approach focuses on providing value to target audiences while building sustainable, data-driven marketing campaigns. With certifications from Google, HubSpot, and Semrush, I stay at the forefront of digital marketing innovation. I've successfully led website rebuilds, implemented conversion rate optimization strategies, and developed content frameworks that position brands as industry thought leaders.My clients consistently praise my transparency, technical depth, and ability to upskill teams. From SEO audits to full-scale digital strategy, I offer end-to-end marketing solutions tailored to business objectives. My work has been recognized through industry speaking engagements and hands-on implementation of cutting-edge marketing technologies. I maintain active collaborations with engineering teams to ensure technical feasibility and commercial effectiveness of marketing initiatives.
Services
Digital Marketing
Search Engine Optimisation
Content Strategy
Social Media
UX Design
Mobile Marketing
eCommerce Strategy
Conversion Rate Optimisation
Highlights and features
- 10+ years leading marketing teams at tech startups
- Certified by Google and HubSpot in digital marketing
- Proven track record with website rebuilds and SEO audits
- Specialist in B2B SaaS and technical marketing challenges
- Active contributor to marketing industry knowledge sharing
Associations and certifications
- Google Analytics Certification
- Google Ads Search Certification
- HubSpot Inbound Certification
- Semrush SEO Fundamentals Exam
- Botify Expert Certification
What people say
Fantastic marketer
Transparent approach
Technical depth
Drives growth
Industry thought leader
Services
Search Engine Optimisation
Specialised organic search optimisation focusing on technical SEO audits, content strategy, and keyword targeting for B2B technology companies. Implements structured data, improves site architecture, and enhances content relevance to boost search rankings. Combines on-page optimisation with competitor analysis to increase organic traffic and lead generation for digital businesses.
Content Strategy
Develops data-driven content frameworks that align with buyer journeys and support business objectives. Creates content calendars, conducts topic research, and implements SEO-optimised publishing strategies. Focuses on establishing thought leadership while maintaining commercial relevance through measurable content performance metrics and audience engagement analysis.
Digital Marketing
Comprehensive digital growth strategies combining paid media, organic channels, and conversion optimisation. Specialises in B2B SaaS marketing with expertise in demand generation and funnel optimisation. Utilises analytics platforms for campaign tracking and implements A/B testing to improve marketing ROI across web and mobile platforms.
Conversion Rate Optimisation
Data-led website optimisation focusing on user experience improvements and evidence-based design changes. Conducts heatmapping analysis, A/B testing, and customer journey mapping to identify conversion barriers. Implements structured experimentation frameworks to increase lead generation and sales conversion rates for e-commerce and SaaS platforms.
UX Design
User-centred design approach that balances commercial objectives with intuitive interface development. Creates user personas, conducts usability testing, and implements accessibility improvements. Focuses on information architecture and interaction design to enhance customer retention and satisfaction across digital platforms.
People
Regan McGregor
Growth Marketer
Certified digital marketing expert with 10+ years leading marketing teams at technology startups. Specialises in B2B SaaS, SEO strategy, and conversion rate optimisation. Holds multiple industry certifications including Google Analytics and HubSpot Inbound Marketing. Proven track record in website rebuilds and content marketing frameworks.
Questions
What industries do you specialise in?
Primarily technology and B2B SaaS companies, with experience in agriculture tech, digital platforms, and e-commerce solutions.
Do you work with startups or established businesses?
Both - I've led marketing teams at early-stage startups and implemented strategies for established technology companies across Australia.
What marketing certifications do you hold?
Google Analytics, HubSpot Inbound Marketing, Semrush SEO, and Botify Expert certifications among others listed on my profile.
How do you measure marketing success?
Through defined KPIs like organic traffic growth, conversion rate improvements, and ROI metrics tailored to each client's business objectives.
Can you help with technical SEO issues?
Yes - technical SEO audits, site architecture improvements, and structured data implementation are core components of my SEO services.
