Business Details
Your Dream Wedding Dress Awaits in Ballarat
Melissa E is Ballarat's longest operating and most experienced bridal wear specialist. Locally owned and proudly serving the community, we offer over 500 handpicked bridal and debutante gowns sourced from 20+ local and international designers. Our collection caters to diverse tastes, featuring both contemporary trends and timeless classics, with sizes ranging from 4 to 36. Our expert dressmaking team provides tailored alterations to ensure every gown fits perfectly, while our experienced staff delivers personalized styling in a relaxed atmosphere.We also offer flexible lay-by options to ease the planning process. With a dedicated in-house alterations service and a commitment to customer satisfaction, we ensure every client feels confident and beautiful on their special day.
Services
Bridal Gowns
Debutante Dresses
Bridesmaid Wear
Formal Wear
Mother of the Bride
Casual Wear
Alterations Service
Highlights and features
- We are Ballarat's longest operating bridal specialist with decades of local expertise.
- Our collection includes 500+ gowns from 20+ international and local designers.
- We offer personalized styling for all body shapes in a relaxed atmosphere.
- Our expert dressmaking team provides precise alterations for any gown.
- Flexible lay-by options make luxury accessible without financial stress.
What people say
Amazing staff
Perfect fit
Fantastic service
Stress-free experience
Compliments all night
Services
Bridal Gowns
Our bridal collection features 500+ handpicked gowns from local and international designers. Sizes 4-36 ensure inclusivity, with custom alterations available for perfect fit. The range combines modern trends with timeless elegance, catering to diverse wedding themes and body shapes.
Alterations Service
Expert in-house dressmaking handles adjustments from minor hems to full reconstructions. Our team ensures gowns purchased elsewhere fit flawlessly. Appointments guarantee personalized attention, with urgent turnaround options available for pre-wedding preparations.
Bridesmaid Wear
Stylish bridesmaid dresses complementing the bride's gown. Available in multiple styles and colours, with lay-by options for group purchases. Our staff assists in coordinating looks while accommodating individual preferences and budgets.
Formal Wear
Extensive formalwear selection for weddings, balls, and special occasions. Includes modern and classic designs suitable for all ages. Expert styling advice ensures guests and bridal parties find outfits matching event themes and dress codes.
Mother of the Bride
Sophisticated attire for mothers of the bride and groom. The range balances elegance with comfort, featuring designs that flatter mature figures. Staff provide discreet guidance to ensure outfits align with wedding themes and family preferences.
People
Melissa E
Owner & Lead Stylist
With over 20 years in bridal fashion, Melissa curates Ballarat's largest gown collection. Her team sources designs from 20+ global labels, ensuring quality and variety. Melissa oversees styling consultations and alterations, prioritizing client comfort and confidence.
Questions
Do you require appointments for dress fittings?
Appointments are strongly recommended for bridal gown trials and essential for alterations. This ensures dedicated staff time and maintains a relaxed shopping environment for all customers.
Can you alter gowns purchased elsewhere?
Yes, our expert dressmaking team welcomes alterations for gowns from other retailers. We provide the same meticulous attention to detail regardless of purchase origin.
What size range do you stock?
We stock sizes 4-36 in most collections. For sizes outside this range, our dressmakers create custom adjustments to maintain design integrity while ensuring comfort.
Are lay-by options available?
Flexible lay-by plans apply to all purchases. This allows customers to secure garments while managing payments over time without financial pressure.
Do you offer formal wear for guests?
Yes, our formalwear collection caters to wedding guests, debutantes, and event attendees. We provide styling advice to ensure outfits match event themes and dress codes.
Reviews (4)
Stephanie Burzacott
Jan 23, 2022
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Dont buy any bridesmaid dresses from Melissa-e. I ordered three bridesmaid dresses around July 2021. Each of my bridesmaids were measured to ensure an accurate size would be ordered. During the appointment, I was told the dresses could be taken in or out by two sizes if any of the girls lost or gained weight. In early December the girls went to go and try the dresses on to get alterations. Two fit fine, but one of my bridesmaids the dress was obviously too tight. At the appointment, my bridesmaid asked if the dress could be taken out a little. Melissa said to her that we dont take out
Kylee Taylor
Dec 11, 2021
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The ladies are very helpful an polite.. The range of dresses are spectacular I have definitely found my dress . I picked my dress paid for my dress very satisfied than the alterations come into it I believe they order your dress 2 or 3 sizes bigger than what will fit you even tho they measure you an than charge ridiculous price to put it to your size I got my dress resized an it leaves me no room to lose weight or if I even put it on my dress could of been a bit more snug than what it is.. I didn't say anything to the ladies because I was afraid if I needed more alterations I'd get charged more
Emily Lewis
May 28, 2021
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Horrible staff. Went in to look for a formal dress. Looked us up and down because we were plus size ladies and practically told us to leave. She said there is hardly any formal dresses when there were plenty. Hadnt even spent 5 minutes in there and before we went out the door the lady said good luck. Horrible, dont recommend
Chloe Keally
May 24, 2021
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Absolutely disgusted by the service, I was helping my younger sister shop for a formal dress when we were turned away because she was a plus size. We're told there were no formal dresses when we were currently looking through the formal dress rack. Would not recommend this store.
8-5-21
8-5-21
