Business Details
21 Years
experience
Specialist Wine Marketing & PR Services in Orange, NSW
Established in 2005, Define Wine has grown into one of Australia's leading wine marketing and public relations agencies. Our expertise spans branding, packaging development, marketing communications, and strategic public relations, tailored specifically for small to medium-sized winemakers and regional wine groups. With a focus on building sustainable brand equity, we deliver measurable results through consistent and pragmatic marketing strategies. Our team combines decades of industry experience, including senior roles at prominent wine companies, to provide clients with targeted solutions that enhance brand awareness and drive sales. We specialise in leveraging third-party endorsements and media exposure to strengthen direct-to-consumer sales models.Our partnerships with like-minded professionals across Australia enable us to offer comprehensive services, from website development to wine club management. Recognised by industry peers and clients alike, we pride ourselves on long-term relationships built on trust, professionalism, and proven success. Our work with emerging wine regions like Orange and Mudgee has significantly elevated their market visibility. We remain committed to innovation, adapting to new technologies while maintaining a client-centric approach that prioritises transparency and accountability. Our accolades, including finalist positions in the Wine Communicators of Australia Awards, underscore our dedication to excellence in wine marketing.
Services
Brand Development
Public Relations
Packaging Design
Marketing Strategy
Digital Marketing
Media Relations
Wine Club Development
Website Development
Details
- Year established: 2005
Highlights and features
- We offer 20+ years of dedicated wine industry marketing expertise
- Our team includes former senior executives from major Australian wine companies
- Proven success in building brand equity and increasing sales margins
- Specialised in direct-to-consumer marketing strategies for winemakers
- Recognised by Wine Communicators of Australia Awards finalists
What people say
Excellent things for wine businesses
Best PR professional
Increased brand equity
Successful direct sales
Professional operation
Services
Brand Development
Specialist brand development services for wine producers, focusing on sustainable equity growth through consistent messaging and market positioning. Our approach combines strategic planning with creative execution to enhance brand recognition and consumer loyalty. With proven success in revitalising established labels and launching new brands, we deliver tailored solutions that align with market trends and business objectives.
Public Relations
Comprehensive PR services leveraging third-party endorsements to boost brand credibility and sales performance. We create targeted media campaigns that generate consumer interest and industry recognition. Our strategic approach to press coverage has consistently delivered measurable returns on marketing investment for Australian winemakers seeking to strengthen their market position.
Packaging Design
Innovative packaging solutions that enhance product appeal while maintaining brand consistency across all touchpoints. Our designs combine aesthetic appeal with market research to create packaging that stands out on shelves and resonates with target consumers. We focus on creating visual identities that reflect brand values and drive purchasing decisions.
Marketing Strategy
Tailored marketing strategies that align with business goals and market opportunities. We develop comprehensive plans covering digital marketing, direct sales, and distribution channels to maximise brand exposure. Our data-driven approach ensures marketing investments deliver measurable returns while supporting long-term business sustainability.
Digital Marketing
Integrated digital marketing services including website development, social media management, and email campaigns. We create cohesive online presences that engage consumers and support direct sales initiatives. Our approach combines technical expertise with industry knowledge to deliver digital solutions that enhance brand visibility and customer engagement.
People
David Cumming
Founder & Director
20+ years wine marketing expert with senior roles at major Australian wine companies. Established Define Wine in 2005 after founding award-winning boutique winery Fox Gordon. Recognised as Australia's top wine PR specialist by industry peers.
Jane Gordon
Co-Founder
Business strategist with extensive experience in finance, agriculture, and wine sectors. Co-founded Fox Gordon Wines and held senior roles in asset management and enterprise transformation. Provides strategic leadership across marketing operations and client relations.
Questions
What services does Define Wine offer?
We specialise in brand development, public relations, packaging design, marketing strategy, and digital marketing for wine producers.
How do you build brand equity for wineries?
Through consistent brand messaging, strategic media placements, packaging innovation, and targeted marketing campaigns that enhance market visibility.
What experience do you have in the wine industry?
Our team has over 20 years' experience, including senior roles at major wine companies and founding boutique wineries.
Which regions do you work with?
Primarily New South Wales wine regions including Orange, Mudgee, and Cowra, with clients across Australia.
How effective is your PR approach?
Proven to increase sales and brand awareness, with clients reporting significant media exposure and market growth.
