East Partners

Business Details

Trusted Accountants for Business Growth in Adelaide

At East Partners, we specialise in transforming accounting from a compliance burden into a strategic asset for business growth. With a focus on proactive accounting and the Profit First methodology, we empower Adelaide-based and national clients to optimise cash flow, reduce tax liabilities, and build sustainable business models. Our team of certified professionals combines technical expertise with practical business advice, offering tailored solutions in bookkeeping, financial planning, and SMSF management.

We prioritise transparency through fixed-fee structures and regular client reviews, ensuring clients maintain control over their financial future. By integrating cloud accounting technology and monthly accountability check-ins, we help businesses automate processes and make data-driven decisions. Our commitment to continuous education through webinars and resources positions us as trusted advisors who not only manage numbers but actively contribute to our clients' long-term success.

Services

Bookkeeping Business Planning Tax Planning Profit First Consulting SMSF Management Wealth Planning Cloud Accounting Cash Flow Management Business Structure Advice Compliance Services

Highlights and features

We offer certified Profit First expertise to transform business cash flow
Our team provides proactive tax planning with fixed-fee transparency
We implement cloud accounting technology for real-time financial insights
We deliver monthly accountability check-ins for consistent profit growth
Our advisors combine technical expertise with practical business strategy

Associations and certifications

Profit First Professionals
Xero Certified Advisors

Website

Update Listing

Services

Profit First Consulting

Our Profit First Certified advisors implement proven cash management systems to prioritise business profitability. Through monthly accountability check-ins and strategic profit allocation, we help businesses build financial resilience. This approach transforms cash flow management from reactive to proactive, ensuring sustainable growth while maintaining operational flexibility.

Tax Planning Services

We provide year-round tax planning solutions to minimise liabilities while ensuring compliance. Our proactive approach includes regular check-ins to optimise deductions, structure transactions advantageously, and implement legitimate tax-saving strategies. This continuous planning ensures businesses pay only their legal tax obligations while maximising retained earnings.

Cloud Accounting

Our Xero-certified team implements cloud accounting systems for real-time financial visibility. This technology-driven approach automates bookkeeping processes, provides instant access to financial data, and integrates seamlessly with business operations. Clients benefit from accurate, up-to-date financial information that supports informed decision-making and reduces administrative burdens.

Business Structure Advice

We guide businesses through optimal structure selection for tax efficiency and asset protection. Our advice considers current operations and future growth plans to create foundations for long-term success. This strategic approach ensures businesses maintain compliance while maximising financial advantages through appropriate legal structures.

SMSF Management

Our specialists provide comprehensive SMSF management services to grow retirement savings strategically. We combine compliance expertise with investment strategy development to optimise superannuation outcomes. This tailored approach ensures clients maintain control over their retirement planning while adhering to regulatory requirements.

People

Chris East

Director/Financial Adviser

Certified Profit First Professional with extensive experience in business financial strategy. Specialises in transforming accounting into actionable business growth plans while maintaining compliance and tax efficiency.

Ling East

Bookkeeping Manager/Accountant

Experienced accountant focused on accurate financial reporting and cloud accounting implementation. Provides practical bookkeeping solutions that integrate seamlessly with business operations for improved efficiency.

Careen Borg

Bookkeeper

Dedicated bookkeeper committed to maintaining precise financial records. Specialises in streamlining accounting processes to reduce administrative burdens while ensuring data accuracy and compliance.

Luye Wang

Accountant

Qualified accountant with expertise in tax compliance and financial reporting. Focuses on delivering clear financial insights to support business decision-making and regulatory compliance.

Melanie Smith

Accountant

Experienced accounting professional specialising in business financial systems. Provides comprehensive support in implementing effective accounting processes and compliance management.

Questions

What accounting services do you offer for small businesses?

We provide comprehensive bookkeeping, tax planning, cash flow management, and business structure advice tailored to small businesses using cloud accounting technology.

Are you certified Profit First accountants?

Yes, we are one of Australia's few Profit First Certified accounting firms, integrating this methodology into our cash management and profitability strategies.

How do you help businesses improve cash flow?

Through Profit First systems implementation, monthly accountability check-ins, and strategic profit allocation to ensure sustainable cash flow management.

Do you offer tax planning services?

Yes, we provide proactive tax planning with regular check-ins to optimise deductions and structure transactions advantageously throughout the financial year.

What technology do you use for accounting services?

We specialise in Xero cloud accounting software implementation and support for real-time financial data access and automated processes.

How can I get started with your services?

Book a complimentary Proactive Accounting Meeting to discuss your business needs and develop a tailored financial strategy plan.

Reviews (5)

Write a Review

Carmine Mercorella

Nov 28, 2020 Report

The COVID-19 pandemic shook our business to the core. If there was ever a time we needed guidance, expertise and care, it was now. During those uncertain times, Chris took the bull by the horns and showed us the way forward. He was instrumental in helping us survive and now thrive. Chris has serious experience and expertise. He possesses diverse knowledge and makes working together easy. He is much more than an accountant. He takes a genuine interest in the success of our business and his mission is simple; to help grow your business.

Cynan

Sep 14, 2020 Report

Great service, I needed a letter written from a CPA approved accountant for one of the requirements to get my builders license. Chris was very helpful, organised a phone meeting straight away and wrote the letter for me the very next day. Definitely recommend East Partners to everyone. Thanks again Chris

Dean Fenwick

Dec 03, 2019 Report

After engaging the services of Chris and his team at East Partners in 2016, we havent looked back. We needed an external accountant to look after both our personal and business accounting requirements. Refreshingly, we certainly have that service but also a friendly, helpful, dedicated and supportive team from Chris down. East Partners use of technology is innovative and current and takes the hassle out of managing everyday accounting needs.
Further to that, we have now engaged Chris for business professional support & advice. We look forward to a long partnership and have recommended him

Galen R.

Sep 28, 2019 Report

We have been with East Partners for many years, for business and personal taxation, accounting and financial planning needs, and over those years have utilised many of their available services. Their communication has generally been good and they have reacted favourably to our changing needs and requirements when necessary. Christopher and his team have provided a thorough service and I feel comfortable in recommending them to anyone.

Lydia Miller

Sep 12, 2019 Report

We have been East Partners' clients for many years. Chris and his team have provided us with exceptional service in the areas of wealth management, self-managed superannuation and taxation. Chris's approach is thorough, personalised, all-encompassing, highly ethical and independent (ie, no commission-based promotion of financial products), and has resulted in excellent outcomes for our family. We're very happy to recommend Chris and the team at East Partners to anyone looking for support with their finances, whether it be just a tax return or the whole package like ours. Their awards are well deserved