Salon Forma

Business Details

Expert Blonde Specialists in Elwood

At Salon Forma, we specialise in creating flawless blonde transformations and comprehensive hair care solutions. Our team of expert colourists, led by salon owner and colour educator Alyx, combines technical mastery with a deep understanding of hair health to deliver results that enhance both appearance and confidence. We utilise ammonia-free colour and sulphate-free products from premium brands like Kevin Murphy and Christophe Robin to maintain optimal hair and scalp condition. With a focus on staying ahead of industry trends, we offer personalised consultations and tailored aftercare advice to ensure every client achieves their desired look.

Our commitment to excellence extends to our warm, inviting environment where clients receive attentive service and expert guidance. Located in Elwood, we serve the broader Melbourne community with convenient access and flexible appointment options. Whether you're seeking a dramatic transformation or regular maintenance, our team prioritises your comfort and satisfaction at every stage of your visit. We take pride in building lasting relationships with our clients through consistent quality, transparency about our processes, and a genuine passion for hair care.

Services

Blonde Specialist Haircut & Styling Color Treatments Ammonia-Free Products Curly Hair Expertise Head Massage Service Event Hair Preparation Product Consultations Foiling Techniques Hair Health Assessments

Highlights and features

We specialise in advanced blonde and lightening techniques
Our team includes certified colour educators with industry expertise
We use ammonia-free, sulphate-free professional hair products
Proven track record with 162+ 5-star Google reviews
Conveniently located in Elwood with flexible appointment hours

What people say

Amazing haircuts Great atmosphere Patient and caring Perfect fit for you Relaxing head massage

Website

Update Listing

Services

Blonde Specialist

Our expert colourists specialise in creating custom blonde shades using advanced lightening techniques. We assess your hair's condition and natural base to develop a tailored approach that minimises damage while achieving your desired tone. With ongoing education in the latest trends and products, we ensure each transformation maintains hair integrity while delivering vibrant, long-lasting results.

Ammonia-Free Products

We exclusively use ammonia-free colour systems and sulphate-free shampoos to protect hair health. Our product range includes premium brands like Kevin Murphy and Christophe Robin, carefully selected for their effectiveness in maintaining colour vibrancy and scalp wellness. Each recommendation considers your hair type and specific care requirements.

Curly Hair Expertise

Our team specialises in cutting and styling techniques for curly hair textures. We focus on enhancing natural curl patterns while maintaining shape and volume. Through precise sectioning and drying methods, we create styles that are both manageable and flattering for various curl types.

Head Massage Service

Included with select services, our relaxing head massages promote circulation and product absorption. Using targeted pressure points and nourishing oils, this treatment enhances the overall salon experience while supporting scalp health and product effectiveness during colour processing.

Foiling Techniques

We employ precision foiling methods to create dimension and depth in hair colour. Our stylists calculate optimal foil placement based on facial structure and existing tones. This technique allows for controlled lightening while maintaining natural-looking transitions between shades.

People

Alyx

Salon Owner & Colour Educator

With extensive experience in advanced colour techniques, Alyx leads our team while maintaining hands-on client service. She combines technical expertise with a warm approach to create transformative experiences for clients seeking blonde specialisation.

Donna

Senior Colourist

Recognised for her attention to detail and client-focused approach, Donna specialises in curly hair transformations and personalised styling education. Her expertise ensures clients receive practical aftercare guidance tailored to their specific needs.

Levi

Stylist

Known for precise cutting techniques and vibrant personality, Levi delivers consistent 10/10 results while maintaining a welcoming atmosphere. His expertise spans modern styles and event-ready transformations that exceed client expectations.

Bailey

Haircare Specialist

Provides relaxing wash services and product recommendations, focusing on maintaining colour vibrancy and scalp health. Their attentive approach ensures clients receive comprehensive care during every visit.

Bianka

Senior Stylist

Celebrated for creating flattering styles and offering expert advice, Bianka combines technical skill with a friendly demeanour. Her work consistently receives praise for enhancing clients' natural features through thoughtful styling choices.

Questions

What hair services do you specialise in?

We specialise in blonde transformations, colour treatments, and curly hair expertise using ammonia-free products. Our services include precision cuts, foiling techniques, and scalp-friendly styling solutions.

Do you offer product consultations?

Yes, our team provides personalised product recommendations from our premium range to maintain your hair's health and colour vibrancy between salon visits.

What areas do you service?

We serve Elwood, Brighton, St Kilda, Elsternwick, and surrounding Melbourne areas with convenient access and parking options near our Glenhuntly Road location.

Are there parking options nearby?

Yes, we recommend parking on Broadway for all-day options. Our Elwood location provides easy access for clients visiting from surrounding suburbs.

What haircare brands do you use?

We use premium ammonia-free colour and sulphate-free products from Kevin Murphy, Christophe Robin, k18, and Innoluxe to maintain optimal hair and scalp health.

Reviews (6)

Write a Review

Jill G.

Jan 04, 2022 Report

Positive:Cleanliness,Professionalism,Punctuality,Quality,Value
Thanks Jorge - I love my new haircut and colour - amazing on every level. This salon is everything - relaxing, awesome head massage (very important), beautiful spaces and everyone is so friendly. It's the experience as a whole, that I love :)
Services:Hairstyling,Hair colouring

Shenai Hui

Dec 26, 2021 Report

This salon is marketed as a Blonde Specialist Salon, yet it was the worst hair cut and blonde colour of my life, and the most expensive. I had to go back the next day (to someone else) to get both the cut and colour fixed (Thanks Jorge). The original hairdresser and the owner didnt come and apologise to me. I developed a skin reaction from the dye not being washed out properly which I then had to get steroid cream for. My hair was so damaged from the colour (and the roughness of the 1st hairdresser) that I had to spend almost $100 on hair repair treatment. I wasnt going to leave a review

Joana De Melo

Dec 17, 2021 Report

Positive:Professionalism,Quality
Can i give 6 stars? These girls are amazing and go above and beyond to make sure you're happy. I never got so many compliments on my hair!! Couldn't be happier, defo will be back and recommend to everyone
Services:Hairstyling,Hair colouring

Serpil Howard

Dec 13, 2021 Report

Positive:Professionalism,Quality,Value
Welcoming, comfortable and professional. Jordan is so talented and she did a great job with my hair colour. Thank you Salon Forma.
Services:Hairstyling,Hair colouring

Catherine Rewha

Dec 07, 2021 Report

Positive:Cleanliness,Professionalism,Quality,Value
Great service and took the time to educate me about my hair care. Personable, fun and so happy with my hair cut. Jorge is the best.
Service:Hairstyling

Kristalla Dimitrak

Nov 26, 2021 Report

Positive:Cleanliness,Punctuality,Quality
I absolutely love my cut and colour from Salon Forma. Levi is amazing at what he does & I highly recommend!