Business Details
9 Years
experience
Expert Franchise Marketing Solutions in Queensland
Founded in 2017, The Marketing Lab has grown to support over 25 franchise brands and 250+ franchisees globally. Our expertise lies in delivering scalable, value-driven marketing solutions tailored to franchise networks, combining strategic insight with precision execution. We prioritise innovation, accountability, and collaboration, ensuring our clients achieve measurable growth. With $1.1m+ in digital ad spend under management and proprietary tools like the LAMP Planning System, we empower franchisors and franchisees to connect with local audiences effectively. Our teams deep industry experience and commitment to excellence have made us a trusted partner in franchise marketing. 
Services
Digital Strategy
Creative
Web Development
Training
Events
Content
Media
Local Area Marketing
Franchise Recruitment
Branding
Details
- Year established: 2017
Highlights and features
- We have over 8 years of experience in franchise marketing since 2017.
- We support 25+ franchise brands and 250+ franchisees monthly.
- We manage $1.1m+ in digital ad spend annually.
- We developed the proprietary LAMP Tool for efficient marketing planning.
- Our team combines creative genius with marketing science for measurable results.
What people say
Overwhelmingly positive feedback
Genuinely care about results
Super responsive and transparent
Great value for money
Delivered countless leads
Services
Franchise Marketing
Franchise marketing connects franchisors and franchisees with local audiences through tailored strategies. We specialise in scalable solutions that enhance brand visibility and drive revenue. Our approach combines data-driven insights with creative execution to ensure franchise networks achieve sustainable growth across digital and traditional platforms.
Local Area Marketing
Local area marketing boosts franchisee visibility within specific territories. We create custom plans using tools like the LAMP System to identify opportunities, manage campaigns, and optimise spend. This ensures franchisees attract local customers through targeted sponsorships, digital ads, and community initiatives while maintaining brand consistency.
Digital Strategy
Our digital strategy services focus on maximising online presence through SEO, social media, and paid advertising. We tailor campaigns to franchise networks, ensuring cohesive branding while driving local engagement. By leveraging analytics and automation, we help businesses increase website traffic, generate leads, and improve conversion rates across digital channels.
Branding
Branding services include creating and refreshing brand identities that resonate with franchise networks. We develop cohesive visual and verbal guidelines, ensuring consistency across all touchpoints. From logo design to brand workshops, our solutions help businesses establish a strong market presence and foster franchisee adherence to brand standards.
Training
Training programs equip franchisees with marketing expertise through workshops and tutorials. We offer custom sessions on local area marketing, digital tools, and campaign execution. Our practical, hands-on approach ensures franchisees can confidently implement strategies, driving consistent results across their networks while fostering long-term growth.
People
Sam Neilson
General Manager
Sam leads The Marketing Labs operations, leveraging 8 years of franchise marketing experience to drive strategic growth and client success.
Diandra Gavilluci
Group Account Director
Diandra oversees client relationships, ensuring franchise networks receive tailored marketing solutions that align with their strategic goals and local market needs.
Bridgette Campbell
Director of Strategy
Bridgette shapes strategic initiatives, combining data-driven insights with creative solutions to help franchisors and franchisees achieve measurable business outcomes.
Diva Gattani
Senior Marketing Lead
Diva manages marketing campaigns, focusing on delivering scalable solutions that enhance brand visibility and drive engagement across franchise networks.
Sophie Lang
Marketing Lead
Sophie specialises in local area marketing, helping franchisees identify opportunities and execute campaigns that boost community presence and customer acquisition.
Questions
What services does The Marketing Lab offer for franchisors?
We provide franchise recruitment, brand strategy, national campaigns, and local area marketing support tailored to franchisors’ needs.
How do you support franchisees with marketing?
We offer local area marketing plans, digital campaigns, training, and tools like the LAMP System to help franchisees grow their businesses.
What is the LAMP Tool?
The LAMP Tool is our proprietary software for creating scalable 90-day marketing plans, streamlining execution for franchise networks.
Can you help with digital advertising?
Yes, we manage Google Ads, social media campaigns, and SEO to boost online visibility and lead generation for franchises.
Do you work with international franchise networks?
Yes, we support clients globally, with experience in Australia, the UK, and the US markets.
How do you measure marketing success?
We use analytics, ROI tracking, and client feedback to ensure campaigns deliver measurable growth and value for franchise businesses.
Reviews (3)
Eduardo Alfaro
Oct 03, 2019
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Kelli is fantastic and very easy to work with. It was a pleasure working with The Marketing Lab and look forward to any future projects with them.
Vicki Pearmine
Dec 05, 2018
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The Marketing Lab team are excellent- very responsive and offered informed concise go-to-market ideas for us.
Simon Dell
Jun 12, 2018
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Kelli is the consummate marketing professional with a wealth of experience in franchise marketing, as well as licensed and multi-site marketing. Highly recommended to those wishing to grow their business.
